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SEO Report for morningstar.ca

December 23, 2019 8:36 PM
Desktop screen Desktop screenshot for morningstar.ca

SEO SCORE

Favicon for morningstar.camorningstar.ca
55

6 criteria passed
5 criteria to solve

PERFORMANCE OPPORTUNITIES

Set a meta content-type (or meta charset) for your website.
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Consider adding a robots.txt file in your web server's root directory.
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OVERVIEW

• Category
Personal Finance  >  Financial News
• Online since
October 14, 2000 (explore Wayback Machine)
• Age
19 years, 7 months, 18 days
• Alexa Rank
#78.212, morningstar.ca is in the world's top 100.000 websites!
• Owner
Morningstar Canada Inc (See more)

FREE FORM BUILDER

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SEO

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by DigiCert Inc has expired on January 11, 2020.
Title Tag
Morningstar Stock, Mutual Fund, ETF, Investment Research.
Length: 57 (recommended: 10 to 70)
Meta Description
Morningstar Financial Research conducts Analysis on Markets, Mutual Fund, Stocks and ETFs through Investment Data and News.
Length: 123 (recommended: 50 to 160)
Google preview
Desktop Version

Morningstar Stock, Mutual Fund, ETF, Investment Research.

https://morningstar.ca

Morningstar Financial Research conducts Analysis on Markets, Mutual Fund, Stocks and ETFs through Investment Data and News.

Mobile Version

Favicon for morningstar.ca https://morningstar.ca

Morningstar Stock, Mutual Fund, ETF, Investment Research.

Morningstar Financial Research conducts Analysis on Markets, Mutual Fund, Stocks and ETFs through Investment Data and News.

Encoding
No language/character encoding is specified
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

Robots.txt
No robots.txt file was found on this page.
URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1

SEMANTIC ANALYSIS

The owner has associated the following topics to the website.

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by morningstar.ca.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Mutual fund Confidence: 90% Arrow up

A mutual fund is a professionally managed investment fund that pools money from many investors to purchase securities.

While there is no legal definition of the term "mutual fund", it is most commonly applied to collective investment vehicles that are regulated and sold to the general public on a daily basis.

They are sometimes referred to as "investment companies" or "registered investment companies".

Hedge funds are not mutual funds; they cannot be sold to the general public and are subject to different government regulations.

Exchange-traded fund Confidence: 80% Arrow up

An exchange-traded fund (ETF) is an investment fund traded on stock exchanges, much like stocks.

An ETF holds assets such as stocks, commodities, or bonds, and trades close to its net asset value over the course of the trading day.

Most ETFs track an index, such as a stock index or bond index.

ETFs may be attractive as investments because of their low costs, tax efficiency, and stock-like features.

By 2013, ETFs were the most popular type of exchange-traded product.

Stock Confidence: 78% Arrow up

The stock (also capital stock) of a corporation is constituted of the equity stock of its owners.

A single share of the stock represents fractional ownership of the corporation in proportion to the total number of shares.

In liquidation, the stock represents the residual assets of the company that would be due to stockholders after discharge of all senior claims such as secured and unsecured debt.

Stockholders' equity cannot be withdrawn from the company in a way that is intended to be detrimental to the company's creditors.

Financial market Confidence: 77% Arrow up

A financial market is a market in which people trade financial securities, commodities, and other fungible items of value at low transaction costs and at prices that reflect supply and demand.

Securities include stocks and bonds, and commodities include precious metals or agricultural products.

Investment Confidence: 76% Arrow up

To invest is to allocate money (or sometimes another resource, such as time) in the expectation of some benefit in the future.

WEBSITE SPEED

morningstar.ca website speed is slow. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

3.4s

This domain loads at the median speed of 3.4 seconds.

Speed Percentile

18%

morningstar.ca is faster than approximately 18 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

TRAFFIC

This website is ranked #78.212 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Alexa data for morningstar.ca

Daily visitors by country

  • morningstar.ca daily visitors distribution - Total: 1 country
  • Flag for CanadaCanada (99.0%)
  • Flaf icon for other countryOthers (2%)

Traffic country ranks

Country Rank
Flag for CanadaCanada #1.704

LAYOUT

Doctype HTML 4.01 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How morningstar.ca looks like on a mobile device such as an iPhone.

Tablet
How morningstar.ca looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 50% #ffffff
  • 31% #f0f0f0
  • 2% #f0ffff
  • 2% #fff0f0
  • 2% #fffff0
  • 1% #606050
  • 1% #80d0e0
  • 1% #f0fff0
  • 1% #f0f0ff
  • 1% #60c0d0
  • 1% #f0d0d0
  • 1% #f0e0e0

Text/code ratio

morningstar.ca's text/code ratio is 4.02%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 4.02%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 6
  • <H3> 3
  • <H4> 0
  • <H5> 0
  • <H6> 0

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H2>
2nd level heading
Personal finance
Stock ınsights
Fund ınsights
Best ıdeas
News you can use
<H3>
3rd level heading
You currently do not have javascript enabled, to view our site this must be enabled, read more
Welcome to morningstar.co.uk!
For more information:
Alt attributes Arrow up

We found 55 images on this website.
26 ALT attributes are missing on your image tags. The issue affects 21 actual different images that could be loaded more than once in your page.

Image Image URL Occurrences
Image with missing alt attribute found on morningstar.ca https://content.aimatch.com/mstar/64/Heatmap_728x90.png 2
Image with missing alt attribute found on morningstar.ca https://content.aimatch.com/mstar/64/esgca_195x90.gif 1
Image with missing alt attribute found on morningstar.ca https://www.morningstar.co.uk/static/UploadManager/Image/advertise_w_us_ion_80x80.png 1
Image with missing alt attribute found on morningstar.ca https://www.morningstar.co.uk/static/UploadManager/Image/retirement_icon_80x80.png 1
Image with missing alt attribute found on morningstar.ca https://www.morningstar.co.uk/static/UploadManager/Assets/Santa.jpg 1

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 26 images on morningstar.ca. Check your website to make sure it's specified for each image on the page.

SOCIAL

This is an overview of your homepage shares on social networks.

It's a good start.

You should focus on obtaining more social shares to improve your overall SEO strategy. Check out these tips to build a better social media presence.

  • Facebook iconFacebook
  • Total Engagement 3
  • Likes 0
  • Shares 2
  • Comments 1
  • Pinterest iconPinterest 0
  • Linkedin iconLinkedin 0
  • Stumbleupon iconStumbleupon 0

DOMAIN

Domain Registrar MARKMONITOR INTERNATIONAL CANADA LTD.
Registration Date 10/14/2000 19 years, 7 months, 18 days ago
Last Modified 04/15/2019 1 year, 1 month, 15 days ago
Nameservers Arrow up
Host IP Address Country
dns1.p04.nsone.net 198.51.44.4 Flag for United StatesUnited States
dns2.p04.nsone.net 198.51.45.4 Flag for United StatesUnited States
dns3.p04.nsone.net 198.51.44.68 Flag for United StatesUnited States

SERVER

Server map
  • Service Provider (ISP)
  • Morningstar, Inc.
  • IP Address
  • 216.228.236.254
  • Country
  • Flag for United StatesUnited States
  • Region
  • Florida , Miami
  • Latitude and Longitude
  • 25.7891 : -80.204

OWNER

The owner's whois contact information is public.
Name
Morningstar Canada Inc
Address
1 Toronto Street, Suite 500
City
Toronto
Zip
M5C2W4
State
ON
Country Code
CA
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