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Whois & Analysis for morningstar.com

Nov 25, 2019 6:11 am UTC

DOMAIN OWNER WHOIS

The owner's whois contact information is public.
• Organization
Morningstar Inc
• Address
22 W Washington Street,
• City
Chicago
• Zip Code
60602
• State
IL
• Country Code
US
• Phone Number
• Domain Registrar
Desktop screen Desktop screenshot for morningstar.com
72

9 criteria passed
2 criteria to solve

PERFORMANCE OPPORTUNITIES

Follow Google PageSpeed Insights to make your page faster.
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OVERVIEW

• Domain Owner
Morningstar Inc See more
• Category
Personal Finance  >  Mutual Funds / ETFs  >  Financial News  >  Investing
• Online since
April 24, 1989 Explore Wayback Machine
• Age
35 years, 6 months, 12 days
• Alexa Rank
#5.491, morningstar.com is in the world's top 10.000 websites!

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by DigiCert Inc has expired on March 7, 2020.
Title Tag
Morningstar | Empowering Investor Success
Length: 41 (recommended: 10 to 70)
Meta Description
Our independent research, ratings, and tools are helping people across the investing ecosystem write their own financial futures.
Length: 129 (recommended: 50 to 160)
Google preview
Desktop Version

Morningstar | Empowering Investor Success

https://morningstar.com

Our independent research, ratings, and tools are helping people across the investing ecosystem write their own financial futures.

Mobile Version

https://morningstar.com

Morningstar | Empowering Investor Success

Our independent research, ratings, and tools are helping people across the investing ecosystem write their own financial futures.

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by morningstar.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Ecosystem Confidence: 76% Arrow up

An ecosystem is a community of living organisms in conjunction with the nonliving components of their environment (things like air, water and mineral soil), interacting as a system.

These biotic and abiotic components are regarded as linked together through nutrient cycles and energy flows.

As ecosystems are defined by the network of interactions among organisms, and between organisms and their environment, they can be of any size but usually encompass specific, limited spaces (although some scientists say that the entire planet is an ecosystem).

Investment Confidence: 72% Arrow up

To invest is to allocate money (or sometimes another resource, such as time) in the expectation of some benefit in the future.

Research Confidence: 67% Arrow
Social status Confidence: 65% Arrow
Morningstar, Inc. Confidence: 62% Arrow

WEBSITE SPEED

morningstar.com website speed is slow. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

2s

This domain loads at the median speed of 2 seconds.

Speed Percentile

42%

morningstar.com is faster than approximately 42 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #5.491 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • morningstar.com daily visitors distribution - Total: 13 countries
  • Flag for IndiaIndia (3.2%)
  • Flag for TaiwanTaiwan (3.7%)
  • Flag for SpainSpain (4.7%)
  • Flag for United States of AmericaUnited States of America (57.1%)
  • Flag for Hong KongHong Kong (3.3%)
  • Flag for CanadaCanada (3.7%)
  • Flag for ChinaChina (6.5%)
  • Flaf icon for other countryOthers (17.8%)

Traffic country ranks

Country Rank
Flag for IndiaIndia #17.867
Flag for SingaporeSingapore #836
Flag for MalaysiaMalaysia #3.180
Flag for TaiwanTaiwan #2.006
Flag for SpainSpain #2.182

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How morningstar.com looks like on a mobile device such as an iPhone.

Tablet
How morningstar.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 69% #ffffff
  • 13% #f0f0f0
  • 3% #f0f0ff
  • 3% #d0d0c0
  • 1% #fffff0
  • 1% #f0ffff
  • 1% #c0b0a0
  • 1% #d0c0b0
  • 1% #fff0f0
  • 1% #f0e0d0
  • 1% #e0c030
  • 0% #b0a080

Text/code ratio

morningstar.com's text/code ratio is 1.77%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 1.77%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 55
  • <H3> 7
  • <H4> 0
  • <H5> 0
  • <H6> 0

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H2>

For a better readability, only the first 20 <H2> tags are shown below.

2nd level heading
Markets
Featured
3 bargains in berkshire's portfolio
An update from our ultimate stock-pickers and contrarian ıdeas
Portfolio makeover week 2019
<H3>
3rd level heading
Market ındexes
U.s. barometer
Gainers, losers, actives
News
Products
Alt attributes Arrow up

We found 54 images on this website.
48 ALT attributes are missing on your image tags. The issue affects 36 actual different images that could be loaded more than once in your page.

Image Image URL Occurrences
Image with missing alt attribute found on morningstar.com https://images.contentstack.io/v3/assets/blt4eb669caa7dc65b2/blt7ac338fd93e8cb04/5d321dda7414f115981... 1
Image with missing alt attribute found on morningstar.com https://images.contentstack.io/v3/assets/blt4eb669caa7dc65b2/blte12b6973cf85ef1b/5cf80c92a69578cb081... 1
Image with missing alt attribute found on morningstar.com https://images.contentstack.io/v3/assets/blt4eb669caa7dc65b2/blta2cc629c2e872f95/5ceda27080072e181a7... 1
Image with missing alt attribute found on morningstar.com https://images.contentstack.io/v3/assets/blt4eb669caa7dc65b2/blte456f6a823125c84/5cf56b167f63ee7b0aa... 1
Image with missing alt attribute found on morningstar.com https://images.contentstack.io/v3/assets/blt4eb669caa7dc65b2/bltd5a8b50e71781435/5d321dda6e329a11cbb... 1

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 48 images on morningstar.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 2.914
  • Likes 369
  • Shares 2.389
  • Comments 156

DOMAIN REGISTRAR

Domain Registrar MARKMONITOR, INC.
Registration Date 04/24/1989 35 years, 6 months, 12 days ago
Last Modified 04/14/2019 5 years, 6 months, 22 days ago
Expiration Date 04/25/2021 Expired
Nameservers Arrow up
Host IP Address Country
dns1.p04.nsone.net 198.51.44.4 Flag for United StatesUnited States
pdns205.ultradns.net 156.154.65.205 Flag for United StatesUnited States
dns3.p04.nsone.net 198.51.44.68 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Morningstar, Inc.
  • IP Address
  • 216.228.225.51
  • Country
  • Flag for United StatesUnited States
  • Region
  • Illinois , Chicago
  • Latitude and Longitude
  • 41.8835 : -87.6287
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