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Whois & Analysis for morphe.com

Dec 25, 2019 5:59 pm UTC

DOMAIN OWNER WHOIS

ⓘ The owner has chosen to keep his whois contact information private.
Desktop screen Desktop screenshot for morphe.com

SEO SCORE

morphe.com
Make your link ↑ do-follow
72

✅ 8 criteria passed
❌ 3 criteria to solve

PERFORMANCE OPPORTUNITIES

Make your meta description eloquent and appealing, neither too short nor too long.
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Consider adding a robots.txt file in your web server's root directory.
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OVERVIEW

• Domain Owner
Private
• Category
Style & Fashion  >  Beauty
• Online since
February 2, 1999 Explore Wayback Machine
• Age
25 years, 9 months, 7 days
• Alexa Rank
#16.248, morphe.com is in the world's top 20.000 websites!

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TECHNICAL SEO & SECURITY

❌ SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by Let's Encrypt has expired on March 19, 2020.
❌ Title Tag
Morphe | Eyeshadow Palettes, Lip Colors, Makeup Brushes & More
Length: 66 (recommended: 10 to 70)
❌ Meta Description
Shop Morphe.com to blend the rules. Eyeshadow palettes, makeup brushes and lip colors from Jeffree Star, James Charles, Jaclyn Hill, and others. A beauty brand created for the creators.
Length: 185 (recommended: 50 to 160)
ⓘ Google preview
Desktop Version

Morphe | Eyeshadow Palettes, Lip Colors, Makeup Brushes &am...

https://morphe.com

Shop Morphe.com to blend the rules. Eyeshadow palettes, makeup brushes and lip colors from Jeffree Star, James Charles, Jaclyn Hill, and others. A beauty brand creat...

Mobile Version

https://morphe.com

Morphe | Eyeshadow Palettes, Lip Colors, Makeup Brushes &am...

Shop Morphe.com to blend the rules. Eyeshadow palettes, makeup brushes and lip colors from Jeffree Star, James Charles, Jaclyn Hil...

✅ Encoding
Great, language/character encoding is specified: utf-8
ⓘ Hreflang Tags
Alternate URL Hreflang
https://www.morphe.com en-US
https://eu.morphe.com en
https://uk.morphe.com en-GB
https://ca.morphe.com en-CA
https://au.morphe.com en-AU
SEE MORE
✅ URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Resolved URL
http://morphe.com https://www.morphe.com/
https://morphe.com https://www.morphe.com/
http://www.morphe.com https://www.morphe.com/
https://www.morphe.com https://www.morphe.com/
❌ Robots.txt
No robots.txt file was found on this page.
✅ URL Parameters
Great, the domain URLs look clean.
Attribute Value
ⓘ viewport width=device-width, initial-scale=1

SEMANTIC ANALYSIS

ⓘ The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by morphe.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Jaclyn Hill Confidence: 86% Arrow up

Jaclyn Roxanne Hill (née, Eilers; born July 20, 1990) is an American professional make-up artist.

She is a YouTube personality.
Jeffree Star Confidence: 86% Arrow up

Jeffree Star (born Jeffrey Lynn Steininger on November 15, 1985) is an American singer-songwriter, make-up artist, fashion designer and model from Orange County, California.

He started his music career on MySpace with over 25 million plays on his self-released music.

After releasing two extended plays, Star released his debut album, Beauty Killer (2009), under Popsicle Records.

Star is also known for his fashion line, Beauty Forever, and his transgressive, gender-bending appearance and persona.
Eye shadow Confidence: 69% Arrow up

Eye shadow is a cosmetic that is applied on the eyelids and under the eyebrows.

It is commonly used to make the wearer's eyes stand out or look more attractive.
Cosmetics Confidence: 68% Arrow up

Cosmetics, also known as make-up, are substances or products used to enhance or alter the appearance or fragrance of the body.

Many cosmetics are designed for use of applying to the face and hair.

They are generally mixtures of chemical compounds; some being derived from natural sources (such as coconut oil), and some being synthetics.

Common cosmetics include lipstick, mascara, eye shadow, foundation, rouge, skin cleansers and skin lotions, shampoo, hairstyling products (gel, hair spray, etc), perfume and cologne.

WEBSITE SPEED

✅ morphe.com website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

2.4s

This domain loads at the median speed of 2.4 seconds.

Speed Percentile

33%

morphe.com is faster than approximately 33 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

ⓘ This website is ranked #16.248 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • morphe.com daily visitors distribution - Total: 7 countries
  • Flag for United States of AmericaUnited States of America (39.1%)
  • Flag for United Kingdom of Great Britain and Northern IrelandUnited Kingdom of Great Britain and Northern Ireland (27.3%)
  • Flag for ItalyItaly (9.3%)
  • Flag for CanadaCanada (4.7%)
  • Flaf icon for other countryOthers (19.6%)

Traffic country ranks

Country Rank
Flag for IndiaIndia #159.640
Flag for PhilippinesPhilippines #15.332
Flag for United States of AmericaUnited States of America #7.109
Flag for AustraliaAustralia #10.352
Flag for United Kingdom of Great Britain and Northern IrelandUnited Kingdom of Great Britain and Northern Ireland #1.075
SEE MORE

LAYOUT

ⓘ Doctype HTML5 Arrow ⓘ Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How morphe.com looks like on a mobile device such as an iPhone.

Tablet
How morphe.com looks like on a tablet such as an iPad.

Main colors used

ⓘ These are the main HTML color codes used by this website. Arrow
  • 87% #000000
  • 5% #100000
  • 1% #100050
  • 1% #ffffff
  • 1% #10a010
  • 0% #e0a0d0
  • 0% #004000
  • 0% #10d010
  • 0% #f0f0f0
  • 0% #00b010
  • 0% #a07090
  • 0% #fff0f0

Text/code ratio

ⓘ morphe.com's text/code ratio is 2.97%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 2.97%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

✅ Headings Arrow up

Great, we found headings on this page.

  • <H1> 1
  • <H2> 9
  • <H3> 201
  • <H4> 2
  • <H5> 0
  • <H6> 0
<H1>
Top level heading
Give us your deets for 10% off your first order
<H2>
2nd level heading
Gleams come true
Nye pıcks
Double duty
Smokın’ hot sale
Holıday collectıon
SEE MORE
<H3>

For a better readability, only the first 20 <H3> tags are shown below.

3rd level heading
Your bag
Glance partyeye brush collectıon (4)
Artistry palettes (4)
Lips (4)
Face (4)
SEE MORE
<H4>
4th level heading
Join to get exclusive offers & discounts
Choose your regionto start shopping
❌ Alt attributes Arrow up

We found 86 images on this website.
21 ALT attributes are missing on your image tags. The issue affects 14 actual different images that could be loaded more than once in your page.

Image Image URL Occurrences
Image with missing alt attribute found on morphe.com //cdn.shopify.com/s/files/1/0737/8455/t/252/assets/stores-icon.png?32529 1
Image with missing alt attribute found on morphe.com //cdn.shopify.com/s/files/1/0737/8455/t/252/assets/account-icon.svg?32529 2
Image with missing alt attribute found on morphe.com //cdn.shopify.com/s/files/1/0737/8455/t/252/assets/LEFT_ARROW_grey.png?32529 4
Image with missing alt attribute found on morphe.com //cdn.shopify.com/s/files/1/0737/8455/t/252/assets/RIGHT_ARROW_grey.png?32529 4
Image with missing alt attribute found on morphe.com //cdn.shopify.com/s/files/1/0737/8455/files/satisfaction-guaranteed-icon-white_100x.png?v=1573862063 1
SEE MORE

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 21 images on morphe.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

✅ This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 7.808
  • Likes 2.245
  • Shares 4.959
  • Comments 604

DOMAIN REGISTRAR

ⓘ Domain Registrar GODADDY.COM, LLC
ⓘ Registration Date 02/02/1999 25 years, 9 months, 7 days ago
ⓘ Last Modified 02/28/2017 7 years, 8 months, 9 days ago
ⓘ Expiration Date 02/02/2020 Expired
Nameservers Arrow up
Host IP Address Country
ns41.domaincontrol.com 97.74.100.21 Flag for United StatesUnited States
ns42.domaincontrol.com 173.201.68.21 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • ⓘ Service Provider (ISP)
  • Cloudflare, Inc.
  • ⓘ IP Address
  • 23.227.38.32
  • ⓘ Country
  • Flag for United StatesUnited States
  • ⓘ Region
  • Virginia , Ashburn
  • ⓘ Latitude and Longitude
  • 39.0438 : -77.4874
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