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Whois & Analysis for mortons.com

Dec 23, 2019 11:41 am UTC

DOMAIN OWNER WHOIS

The owner's whois contact information is public.
• Contact Name
Landry's Inc.
• Organization
Landry's Inc.
• Address
1510 W LOOP S
• City
HOUSTON
• Zip Code
77027
• State
TX
• Country Code
US
• Phone Number
• Domain Registrar
Desktop screen Desktop screenshot for mortons.com
72

9 criteria passed
2 criteria to solve

PERFORMANCE OPPORTUNITIES

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OVERVIEW

• Domain Owner
Landry's Inc. See more
• Category
Food & Drink  >  American Cuisine
• Online since
• Age
28 years, 4 months, 25 days
• Alexa Rank
#219.000, mortons.com is in the world's top 1 million websites

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by DigiCert Inc has expired on September 4, 2020.
Title Tag
Morton's The Steakhouse - The Best Steak Anywhere!
Length: 50 (recommended: 10 to 70)
Meta Description
Morton's steak house is widely regarded as the best place for prime steak anywhere.
Length: 83 (recommended: 50 to 160)
Google preview
Desktop Version

Morton's The Steakhouse - The Best Steak Anywhere!

https://mortons.com

Morton's steak house is widely regarded as the best place for prime steak anywhere.

Mobile Version

https://mortons.com

Morton's The Steakhouse - The Best Steak Anywhere!

Morton's steak house is widely regarded as the best place for prime steak anywhere.

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.

SEMANTIC ANALYSIS

The owner has associated the following topics to the website.

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by mortons.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Morton's The Steakhouse Confidence: 86% Arrow up

Morton’s The Steakhouse is a chain of more than 70 steak restaurants with locations in the United States and in cities in the USA and abroad.

It is a wholly owned subsidiary of Landry's, Inc..

founded in Chicago in 1978.

WEBSITE SPEED

mortons.com website speed is slow. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

0.6s

This domain loads at the median speed of 0.6 seconds.

Speed Percentile

94%

mortons.com is faster than approximately 94 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #219.000 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • mortons.com daily visitors distribution - Total: 1 country
  • Flag for United States of AmericaUnited States of America (73.2%)
  • Flaf icon for other countryOthers (26.8%)

Traffic country ranks

Country Rank
Flag for United States of AmericaUnited States of America #52.018

LAYOUT

Doctype HTML 4.01 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website doesn't seem to be optimized for Mobile Visitors.

Phone
How mortons.com looks like on a mobile device such as an iPhone.

Tablet
How mortons.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 88% #000000
  • 2% #701010
  • 1% #500000
  • 1% #100000
  • 1% #902020
  • 1% #a08010
  • 1% #907030
  • 1% #707050
  • 0% #000010
  • 0% #404050
  • 0% #502020
  • 0% #d0b050

Text/code ratio

mortons.com's text/code ratio is 7.95%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 7.95%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 3
  • <H2> 0
  • <H3> 0
  • <H4> 0
  • <H5> 0
  • <H6> 0
<H1>
Top level heading
Morton's st. louis (downtown) now open
Morton's san juan now open
Wine spectator awards
Alt attributes Arrow up

We found 25 images on this website.
2 ALT attributes are missing on your image tags.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 2 images on mortons.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 2.039
  • Likes 732
  • Shares 1.078
  • Comments 229

DOMAIN REGISTRAR

Domain Registrar NETWORK SOLUTIONS, LLC
Registration Date 06/26/1996 28 years, 4 months, 25 days ago
Last Modified 04/26/2018 6 years, 6 months, 26 days ago
Expiration Date 06/25/2021 Expired
Nameservers Arrow up
Host IP Address Country
yns1.yahoo.com 67.195.1.92 Flag for United StatesUnited States
yns2.yahoo.com 98.139.247.192 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Media Temple, Inc.
  • IP Address
  • 70.32.74.34
  • Country
  • Flag for United StatesUnited States
  • Region
  • California , Culver City
  • Latitude and Longitude
  • 34.0267 : -118.379
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