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Whois & Analysis for mountainequipment.com

Nov 29, 2019 2:35 pm UTC

DOMAIN OWNER WHOIS

The owner has chosen to keep his whois contact information private.
• Contact Name
REDACTED FOR PRIVACY
• Organization
REDACTED FOR PRIVACY
• Address
REDACTED FOR PRIVACY
• City
REDACTED FOR PRIVACY
• Zip Code
REDACTED FOR PRIVACY
• State
NSW
• Country Code
AU
• Phone Number
REDACTED FOR PRIVACY
• Domain Registrar
Arq Group Limited DBA Melbourne IT
See Domain Dates and Nameservers
See Server Details
Desktop screen Desktop screenshot for mountainequipment.com
83

9 criteria passed
2 criteria to solve

PERFORMANCE OPPORTUNITIES

Consider adding a robots.txt file in your web server's root directory.
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Fill the missing alt attributes on your images.
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OVERVIEW

• Domain Owner
Private
• Category
Sports  >  Climbing
• Online since
August 22, 1997 Explore Wayback Machine
• Age
27 years, 2 months, 15 days
• Alexa Rank

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by CloudFlare, Inc. has expired on February 14, 2020.
Title Tag
Mountain Equipment | Climbing Gear, Hiking, Trail Running
Length: 57 (recommended: 10 to 70)
Meta Description
Mountain Equipment combines the best outdoor brands and products from around the world with experienced staff in climbing, hiking, trekking and adventure travel
Length: 160 (recommended: 50 to 160)
Google preview
Desktop Version

Mountain Equipment | Climbing Gear, Hiking, Trail Running

https://mountainequipment.com

Mountain Equipment combines the best outdoor brands and products from around the world with experienced staff in climbing, hiking, trekking and adventure travel

Mobile Version

https://mountainequipment.com

Mountain Equipment | Climbing Gear, Hiking, Trail Running

Mountain Equipment combines the best outdoor brands and products from around the world with experienced staff in climbing, hiking,...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve
Robots.txt
No robots.txt file was found on this page.
URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width,initial-scale=1

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by mountainequipment.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Adventure travel Confidence: 80% Arrow up

Adventure travel is a type of niche tourism, involving exploration of travel in an “unusual, exotic, remote, or wilderness destination.”.

Travelers are highly engaged in involvement with activities that include perceived (and possibly actual) risk, and potentially requiring specialized skills and physical exertion.

Adventure tourism has grown in recent decades, as tourists seek out-of-the-ordinary types of vacations, but measurement of market size and growth is hampered by the lack of a clear operational definition.

According to the U.S. based Adventure Travel Trade Association, adventure travel may be any tourist activity that includes the following three components: a physical activity, a cultural exchange and connection with nature.

Trail running Confidence: 73% Arrow up

Trail running is a sport which consists of running and hiking over trails.

In the United Kingdom and Ireland it is called mountain or fell running.

It differs from road running and track running in that it generally takes place on hiking trails, often in mountainous terrain, where there can be much larger ascents and descents.

It is difficult to definitively distinguish trail running from cross country running.

In general, however, cross country is an IAAF governed discipline that is typically raced over shorter distances (rarely over 12 kilometers), whereas trail running is loosely governed, and run over longer routes.

Hiking Confidence: 72% Arrow up

Hiking is the preferred term, in Canada and the United States, for a long, vigorous walk, usually on trails (footpaths), in the countryside, while the word walking is used for shorter, particularly urban walks.

On the other hand, in the United Kingdom, and the Republic of Ireland, the word "walking" is acceptable to describe all forms of walking, whether it is a walk in the park or backpacking in the Alps.

The word hiking is also often used in the UK, along with rambling (a slightly old-fashioned term), hillwalking, and fell walking (a term mostly used for hillwalking in northern England).

The term "bushwalking" is endemic to Australia, having been adopted by the Sydney Bush Walkers club in 1927.

In New Zealand a long, vigorous walk or hike is called tramping.

It is a popular activity with numerous worldwide, and studies suggest that all forms of walking have health benefits.

Outdoor recreation Confidence: 70% Arrow up

Outdoor recreation or outdoor activity refers to leisure pursuits engaged in the outdoors, often in natural or semi-natural settings out of town.

Examples include adventure racing, backpacking, cycling, camping, canoeing, canyoning, caving, disc golf, fishing, hiking, horseback riding, hunting, kayaking, mountaineering, photography, adventure park, waterskiing, jetskiing, rock climbing, running, sailing, skiing, surfing, ATV riding, and sports.

WEBSITE SPEED

mountainequipment.com website speed is fast. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #1.377.542 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How mountainequipment.com looks like on a mobile device such as an iPhone.

Tablet
How mountainequipment.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 71% #000000
  • 12% #ffffff
  • 5% #a09070
  • 3% #b0a090
  • 2% #908060
  • 2% #807050
  • 1% #f0f0f0
  • 1% #c0b090
  • 1% #100000
  • 1% #fffff0
  • 0% #b09080
  • 0% #f0ffff

Text/code ratio

mountainequipment.com's text/code ratio is 4.65%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 4.65%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 0
  • <H3> 8
  • <H4> 12
  • <H5> 4
  • <H6> 0

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H3>
3rd level heading
Staff & athlete picks check out what our staff and ambassadors use.
The new la sportiva testarossa -...
Dmm ceros belay biner - simon...
Rab uk alpine gloves - matt...
Blog
<H4>
4th level heading
Best sellerstop pick products from our store. discover what you see and what you love
Members discount
Quality guarantee
Climbing advice
Sign up to newsletter
<H5>
5th level heading
Gift voucher $100
Gift voucher $50
Tps 520 gtx -...
Gift voucher $200
Alt attributes Arrow up

We found 34 images on this website.
8 ALT attributes are missing on your image tags. The issue affects 6 actual different images that could be loaded more than once in your page.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 8 images on mountainequipment.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 1.979
  • Likes 292
  • Shares 1.641
  • Comments 46

DOMAIN REGISTRAR

Domain Registrar ARQ GROUP LIMITED DBA MELBOURNE IT
Registration Date 08/22/1997 27 years, 2 months, 15 days ago
Last Modified 07/21/2016 8 years, 3 months, 16 days ago
Expiration Date 08/21/2021 Expired
Nameservers Arrow up
Host IP Address Country
ns1.anchor.net.au 202.4.235.59 Flag for AustraliaAustralia
ns2.anchor.net.au 202.4.234.251 Flag for AustraliaAustralia

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Cloudflare, Inc.
  • IP Address
  • 23.227.38.32
  • Country
  • Flag for United StatesUnited States
  • Region
  • Virginia , Ashburn
  • Latitude and Longitude
  • 39.0438 : -77.4874
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