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Whois & Analysis for mountainhardwear.com

Nov 30, 2019 3:19 pm UTC

DOMAIN OWNER WHOIS

The owner's whois contact information is public.
• Organization
Columbia Sportswear Company
• Address
14375 NW Science Park Drive,
• City
Portland
• Zip Code
97229
• State
OR
• Country Code
US
• Phone Number
• Domain Registrar
Desktop screen Desktop screenshot for mountainhardwear.com
90

10 criteria passed
1 criteria to solve

PERFORMANCE OPPORTUNITIES

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OVERVIEW

• Domain Owner
Columbia Sportswear Company See more
• Category
Shopping  >  Style & Fashion  >  Clothing
• Online since
October 27, 1995 Explore Wayback Machine
• Age
29 years, 10 days
• Alexa Rank
#60.826, mountainhardwear.com is in the world's top 100.000 websites!

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by DigiCert Inc has expired on November 9, 2021.
Title Tag
Mountain Hardwear | Climbing Clothing & Outdoor Equipment
Length: 61 (recommended: 10 to 70)
Meta Description
Mountain Hardwear brings elevated performance to men's & women's clothing, jackets, tents, sleeping bags, backpacks, equipment, gear and accessories.
Length: 157 (recommended: 50 to 160)
Google preview
Desktop Version

Mountain Hardwear | Climbing Clothing & Outdoor Equipment

https://mountainhardwear.com

Mountain Hardwear brings elevated performance to men's & women's clothing, jackets, tents, sleeping bags, backpacks, equipment, gear and accessories.

Mobile Version

https://mountainhardwear.com

Mountain Hardwear | Climbing Clothing & Outdoor Equipment

Mountain Hardwear brings elevated performance to men's & women's clothing, jackets, tents, sleeping bags, backpacks, equip...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve
URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1
robots noodp

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by mountainhardwear.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Mountain Hardwear Confidence: 90% Arrow up

Mountain Hardwear, founded in 1993, is a California (USA) -based company that manufactures high-tech outdoor clothing, backpacks, sleeping bags, tents, and gloves.

Columbia Sportswear purchased Mountain Hardwear in 2003.

The company is headquartered in Richmond, California.

Backpack Confidence: 76% Arrow up

A backpack — also called bookbag, kitbag, knapsack, rucksack, pack, or sackpack backsack — is, in its simplest form, a cloth sack carried on one's back and secured with two straps that go over the shoulders, but there can be variations to this basic design.

Lightweight types of backpacks are sometimes worn on only one shoulder strap.

Camping Confidence: 75% Arrow up

Camping is an outdoor recreational activity involving overnight stays away from home in a shelter such as a tent, a caravan, or even a motorhome.

Generally participants leave developed areas to spend time outdoors in more natural ones in pursuit of activities providing them enjoyment.

To be regarded as "camping" a minimum of one night is spent outdoors, distinguishing it from day-tripping, picnicking, and other similarly short-term recreational activities.

Camping can be enjoyed through all four seasons.

Sleeping bag Confidence: 74% Arrow up

A sleeping bag is an insulated covering for a person, essentially a lightweight quilt that can be closed with a zipper or similar means to form a tube, which functions as lightweight, portable bedding in situations where a person is sleeping outdoors (e.g. when camping, hiking, hill walking or climbing).

Its primary purpose is to provide warmth and thermal insulation through its synthetic or down insulation.

It also typically has a water-resistant or water-repellent cover that protects, to some extent, against wind chill and light precipitation, but a tent is usually used in addition to a sleeping bag, as it performs those functions better.

The bottom surface also provides some cushioning, but a sleeping pad or camp cot is usually used in addition for that purpose.

The bottom surface of a sleeping bag may be moderately water repellent, but a plastic tarp or groundsheet is often used to protect against moist ground.

Tent Confidence: 73% Arrow up

A tent is a shelter consisting of sheets of fabric or other material draped over, attached to a frame of poles or attached to a supporting rope.

While smaller tents may be free-standing or attached to the ground, large tents are usually anchored using guy ropes tied to stakes or tent pegs.

First used as portable homes by nomadic peoples, tents are now more often used for recreational camping and temporary shelters.

WEBSITE SPEED

mountainhardwear.com website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.9s

This domain loads at the median speed of 1.9 seconds.

Speed Percentile

46%

mountainhardwear.com is faster than approximately 46 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #60.826 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • mountainhardwear.com daily visitors distribution - Total: 1 country
  • Flag for United States of AmericaUnited States of America (83.5%)
  • Flaf icon for other countryOthers (16.5%)

Traffic country ranks

Country Rank
Flag for United States of AmericaUnited States of America #9.672

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How mountainhardwear.com looks like on a mobile device such as an iPhone.

Tablet
How mountainhardwear.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 17% #ffffff
  • 15% #fff0e0
  • 14% #ffe0d0
  • 9% #902030
  • 8% #f0d0c0
  • 7% #f0f0f0
  • 6% #e0b090
  • 5% #f0e0d0
  • 3% #803030
  • 3% #e0c0a0
  • 2% #fffff0
  • 2% #b06060

Text/code ratio

mountainhardwear.com's text/code ratio is 4.12%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 4.12%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 0
  • <H3> 1
  • <H4> 0
  • <H5> 0
  • <H6> 0

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H3>
3rd level heading
Ada-heading-text
Alt attributes Arrow up

We found 24 images on this website.
2 ALT attributes are missing on your image tags.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 2 images on mountainhardwear.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 2.590
  • Likes 1.031
  • Shares 1.403
  • Comments 156

DOMAIN REGISTRAR

Domain Registrar MARKMONITOR, INC.
Registration Date 10/27/1995 29 years, 10 days ago
Last Modified 09/24/2019 5 years, 1 month, 13 days ago
Expiration Date 10/25/2020 Expired
Nameservers Arrow up
Host IP Address Country
pdns2.ultradns.net 204.74.109.1 Flag for United StatesUnited States
pdns6.ultradns.co.uk 204.74.115.1 Flag for United StatesUnited States
pdns4.ultradns.org 199.7.69.1 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Cloudflare, Inc.
  • IP Address
  • 104.17.192.19
  • Country
  • Flag for United StatesUnited States
  • Region
  • Virginia , Ashburn
  • Latitude and Longitude
  • 39.0438 : -77.4874
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