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SEO Report for msc.org

December 3, 2019 5:21 PM
Desktop screen Desktop screenshot for msc.org

SEO SCORE

Favicon for msc.orgmsc.org
72

9 criteria passed
2 criteria to solve

PERFORMANCE OPPORTUNITIES

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OVERVIEW

• Category
Sports  >  Game & Fish
• Online since
December 4, 1997 (explore Wayback Machine)
• Age
22 years, 10 months, 24 days
• Alexa Rank
#432.071, msc.org is in the world's top 1 million websites

FREE FORM BUILDER

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SEO

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by GoDaddy.com, Inc. has expired on August 30, 2020.
Title Tag
Sustainable Fishing | MSC | Marine Stewardship Council
Length: 54 (recommended: 10 to 70)
Meta Description
For 20 years the MSC has been part of a team effort to keep our oceans full of life. Keep it wild, traceable and sustainable. Choose the blue fish label.
Length: 153 (recommended: 50 to 160)
Google preview
Desktop Version

Sustainable Fishing | MSC | Marine Stewardship Council

https://msc.org

For 20 years the MSC has been part of a team effort to keep our oceans full of life. Keep it wild, traceable and sustainable. Choose the blue fish label.

Mobile Version

Favicon for msc.org https://msc.org

Sustainable Fishing | MSC | Marine Stewardship Council

For 20 years the MSC has been part of a team effort to keep our oceans full of life. Keep it wild, traceable and sustainable. Choo...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1.0

SEMANTIC ANALYSIS

The owner has associated the following topics to the website.

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by msc.org.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Sustainable fishery Confidence: 83% Arrow up

catch database and PP estimates derived from SeaWiFS's global ocean colour satellite data.

The maps represent total annual landings for 1950 (top) and 2005 (bottom).

Note that PP estimates are static and derived from the synoptic observation for 1998.

Marine Stewardship Council Confidence: 78% Arrow up

The Marine Stewardship Council (MSC) is an independent non-profit organization which sets a standard for sustainable fishing.

Fisheries that wish to demonstrate they are well-managed and sustainable compared to the science-based MSC standard are assessed by a team of experts who are independent of both the fishery and the MSC.

Seafood products can display the blue MSC ecolabel only if that seafood can be traced back through the supply chain to a fishery that has been certified against the MSC standard.

Bluefish Confidence: 73% Arrow up

The bluefish (Pomatomus saltatrix) is the only extant species of the family Pomatomidae.

It is a marine pelagic fish found around the world in temperate and subtropical waters, except for the northern Pacific Ocean.

Bluefish are known as tailor in Australia, shad on the east coast of South Africa, and elf on the western North American coast.

Other common names are blue, chopper, and anchoa.

It is a popular gamefish.

Wild fisheries Confidence: 73% Arrow up

A fishery is an area with an associated fish or aquatic population which is harvested for its commercial value.

Fisheries can be marine (saltwater) or freshwater.

They can also be wild or farmed.

Ocean Confidence: 68% Arrow up

An ocean (the sea of classical antiquity) is a body of saline water that composes much of a planet's hydrosphere.

On Earth, an ocean is one of the major conventional divisions of the World Ocean, which covers almost 71% of its surface.

These are, in descending order by area, the Pacific, Atlantic, Indian, Southern (Antarctic), and Arctic Oceans.

The word sea is often used interchangeably with "ocean" in American English but, strictly speaking, a sea is a body of saline water (generally a division of the world ocean) partly or fully enclosed by land.

WEBSITE SPEED

msc.org website speed is slow. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

2.9s

This domain loads at the median speed of 2.9 seconds.

Speed Percentile

27%

msc.org is faster than approximately 27 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

TRAFFIC

This website is ranked #432.071 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Alexa data for msc.org

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How msc.org looks like on a mobile device such as an iPhone.

Tablet
How msc.org looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 39% #102020
  • 20% #202030
  • 16% #101010
  • 11% #ffffff
  • 2% #f0ffff
  • 2% #002030
  • 1% #809090
  • 1% #d0d0e0
  • 1% #e0f0f0
  • 1% #90b0d0
  • 1% #c0d0d0
  • 1% #1060a0

Text/code ratio

msc.org's text/code ratio is 7.69%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 7.69%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 1
  • <H2> 5
  • <H3> 9
  • <H4> 0
  • <H5> 0
  • <H6> 0
<H1>
Top level heading
Welcome to the marine stewardship council website
<H2>
2nd level heading
What is sustainable fishing?
Climate change set to drive profound change in the fishing industry
Meet the wild ones
Our standards
We're in this together
<H3>
3rd level heading
Captains of south african hake
Coorong cockle collectors
Bart van olphen
Developing our standards
Engage with a fishery assessment
Alt attributes Arrow up

We found 17 images on this website.
2 ALT attributes are missing on your image tags.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 2 images on msc.org. Check your website to make sure it's specified for each image on the page.

SOCIAL

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 3.777
  • Likes 947
  • Shares 2.570
  • Comments 260
  • Pinterest iconPinterest 6
  • Linkedin iconLinkedin 0
  • Stumbleupon iconStumbleupon 0

DOMAIN

Domain Registrar GODADDY.COM, LLC
Registration Date 12/04/1997 22 years, 10 months, 24 days ago
Last Modified 12/08/2018 1 year, 10 months, 20 days ago
Nameservers Arrow up
Host IP Address Country
mns01.domaincontrol.com 97.74.100.31 Flag for United StatesUnited States
mns02.domaincontrol.com 173.201.68.31 Flag for United StatesUnited States

SERVER

Server map
  • Service Provider (ISP)
  • Microsoft Corporation
  • IP Address
  • 51.140.116.43
  • Country
  • Flag for United KingdomUnited Kingdom
  • Region
  • England , London
  • Latitude and Longitude
  • 51.5113 : -0.079212

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