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SEO Report for mygov.scot

November 27, 2019 3:02 AM
Desktop screen Desktop screenshot for mygov.scot

SEO SCORE

Favicon for mygov.scotmygov.scot
90

10 criteria passed
1 criteria to solve

PERFORMANCE OPPORTUNITIES

Fill the missing alt attributes on your images.
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OVERVIEW

• Category
Business  >  Logistics
• Alexa Rank
#91.436, mygov.scot is in the world's top 100.000 websites!

FREE FORM BUILDER

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SEO

SSL Certificate
Great, this website is SSL secured (HTTPS).
The certificate issued by Amazon is valid from July 12, 2019 to August 12, 2020.
Title Tag
Access to public services in Scotland - mygov.scot
Length: 50 (recommended: 10 to 70)
Meta Description
mygov.scot is the place for people in Scotland to access public services that are easy to find and simple to use.
Length: 113 (recommended: 50 to 160)
Google preview
Desktop Version

Access to public services in Scotland - mygov.scot

https://mygov.scot

mygov.scot is the place for people in Scotland to access public services that are easy to find and simple to use.

Mobile Version

Favicon for mygov.scot https://mygov.scot

Access to public services in Scotland - mygov.scot

mygov.scot is the place for people in Scotland to access public services that are easy to find and simple to use.

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by mygov.scot.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Mygov.scot Confidence: 86% Arrow up

mygov.scot is a Scottish Government public sector information website.

The site has been created to provide a single point of access to central government services in a way that is “easy to find and simple to use.”.

The website is replacing older Scottish Government websites as part of a rolling transitioning project, removing duplication of content.

Kingdom of Scotland Confidence: 76% Arrow up

The Kingdom of Scotland was a state in northwest Europe traditionally said to have been founded in 843, which joined with the Kingdom of England to form a unified Kingdom of Great Britain in 1707.

Its territories expanded and shrank, but it came to occupy the northern third of the island of Great Britain, sharing a land border to the south with the Kingdom of England.

It suffered many invasions by the English, but under Robert I it fought a successful war of independence and remained a distinct state in the late Middle Ages.

In 1603, James VI of Scotland became King of England, joining Scotland with England in a personal union.

In 1707, the two kingdoms were united to form the Kingdom of Great Britain under the terms of the Acts of Union.

From the final capture of the Royal Burgh of Berwick by the Kingdom of England in 1482 (following the annexation of the Northern Isles from the Kingdom of Norway in 1472) the territory of the Kingdom of Scotland corresponded to that of modern-day Scotland, bounded by the North Sea to the east, the Atlantic Ocean to the north and west, and the North Channel and Irish Sea to the southwest.

WEBSITE SPEED

mygov.scot website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.5s

This domain loads at the median speed of 1.5 seconds.

Speed Percentile

61%

mygov.scot is faster than approximately 61 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

TRAFFIC

This website is ranked #91.436 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Alexa data for mygov.scot

Daily visitors by country

  • mygov.scot daily visitors distribution - Total: 1 country
  • Flag for United Kingdom of Great Britain and Northern IrelandUnited Kingdom of Great Britain and Northern Ireland (84.8%)
  • Flaf icon for other countryOthers (15.2%)

Traffic country ranks

Country Rank
Flag for United Kingdom of Great Britain and Northern IrelandUnited Kingdom of Great Britain and Northern Ireland #2.007

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How mygov.scot looks like on a mobile device such as an iPhone.

Tablet
How mygov.scot looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 42% #ffffff
  • 29% #f0f0f0
  • 6% #0060c0
  • 5% #004080
  • 3% #f0ffff
  • 2% #0060b0
  • 2% #1060b0
  • 2% #a0d0e0
  • 1% #fffff0
  • 1% #004070
  • 1% #d0e0f0
  • 1% #f0f0ff

Text/code ratio

mygov.scot's text/code ratio is 7.26%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 7.26%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 1
  • <H2> 15
  • <H3> 0
  • <H4> 0
  • <H5> 0
  • <H6> 0
<H1>
Top level heading
Access to public services in scotland
<H2>
2nd level heading
Popular on mygov.scot:
Benefits and grants
Births, deaths and family
Business
Driving, transport and travel
Alt attributes Arrow up

We found 3 images on this website.
1 ALT attributes are missing on your image tags.

Image Image URL Occurrences
Image with missing alt attribute found on mygov.scot /assets/images/icons/search-white_@2x.png 1

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 1 images on mygov.scot. Check your website to make sure it's specified for each image on the page.

SOCIAL

This is an overview of your homepage shares on social networks.

You're doing quiet good on social media!

Social shares are a key signal, among many others, that search engines use to evaluate the rankings of a website. Asking people to share your pages, adding visible social share buttons and make great quality content are 3 of the most powerful ways to grow your social presence.

  • Facebook iconFacebook
  • Total Engagement 869
  • Likes 245
  • Shares 401
  • Comments 223
  • Pinterest iconPinterest 2
  • Linkedin iconLinkedin 0
  • Stumbleupon iconStumbleupon 0

SERVER

Server map
  • Service Provider (ISP)
  • Amazon.com
  • IP Address
  • 143.204.214.71
  • Country
  • Flag for GermanyGermany
  • Region
  • Hesse , Frankfurt am Main
  • Latitude and Longitude
  • 50.1109 : 8.68213

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