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Whois & Analysis for myswitzerland.com

Dec 1, 2019 3:58 pm UTC

DOMAIN OWNER WHOIS

The owner's whois contact information is public.
• Contact Name
Switzerland Tourism
• Organization
Switzerland Tourism
• Address
Bellariastrasse 38
• City
Zurich
• Zip Code
8027
• State
ZURICH
• Country Code
CH
• Phone Number
• Domain Registrar
Desktop screen Desktop screenshot for myswitzerland.com
90

10 criteria passed
1 criteria to solve

PERFORMANCE OPPORTUNITIES

Fill the missing alt attributes on your images.
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OVERVIEW

• Domain Owner
Switzerland Tourism See more
• Category
Travel  >  Hotels  >  By US Locale
• Online since
February 26, 1999 Explore Wayback Machine
• Age
25 years, 8 months, 27 days
• Alexa Rank
#9.100, myswitzerland.com is in the world's top 10.000 websites!

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by GoDaddy.com, Inc. has expired on December 15, 2021.
Title Tag
Vacation, Holiday, Travel, Meetings | Switzerland Tourism
Length: 57 (recommended: 10 to 70)
Meta Description
Website of Switzerland Tourism, the national tourism organisation. Information on travel, holidays, holidays or congresses in Switzerland.
Length: 138 (recommended: 50 to 160)
Google preview
Desktop Version

Vacation, Holiday, Travel, Meetings | Switzerland Tourism

https://myswitzerland.com

Website of Switzerland Tourism, the national tourism organisation. Information on travel, holidays, holidays or congresses in Switzerland.

Mobile Version

https://myswitzerland.com

Vacation, Holiday, Travel, Meetings | Switzerland Tourism

Website of Switzerland Tourism, the national tourism organisation. Information on travel, holidays, holidays or congresses in Swit...

Encoding
Great, language/character encoding is specified: utf-8
Hreflang Tags
Alternate URL Hreflang
https://www.myswitzerland.com/en/ en
https://www.myswitzerland.com/de/ de
https://www.myswitzerland.com/fr/ fr
https://www.myswitzerland.com/it/ it
https://www.myswitzerland.com/es/ es
URL Resolve
URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width,initial-scale=1
author Schweiz Tourismus
robots index, follow

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by myswitzerland.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Switzerland Confidence: 77% Arrow up

Switzerland, officially the Swiss Confederation, is a federal republic in Europe.

It consists of 26 cantons, and the city of Bern is the seat of the federal authorities.

Holiday Confidence: 77% Arrow up

A holiday is a day set aside by custom or by law on which normal activities, especially business or work, are suspended or reduced.

Generally, holidays are intended to allow individuals to celebrate or commemorate an event or tradition of cultural or religious significance.

Holidays may be designated by governments, religious institutions, or other groups or organizations.

The degree to which normal activities are reduced by a holiday may depend on local laws, customs, the type of job being held or even personal choices.

Travel Confidence: 74% Arrow up

Travel is the movement of people between relatively distant geographical locations, and can involve travel by foot, bicycle, automobile, train, boat, airplane, or other means, with or without luggage, and can be one way or round trip.

Travel can also include relatively short stays between successive movements.

Tourism Confidence: 73% Arrow up

Tourism is travel for pleasure or business; also the theory and practice of touring, the business of attracting, accommodating, and entertaining tourists, and the business of operating tours.

Tourism may be international, or within the traveller's country.

The World Tourism Organization defines tourism more generally, in terms which go "beyond the common perception of tourism as being limited to holiday activity only", as people "traveling to and staying in places outside their usual environment for not more than one consecutive year for leisure, business and other purposes".

Information Confidence: 72% Arrow up

Information is that which informs.

In other words, it is the answer to a question of some kind.

It is thus related to data and knowledge, as data represents values attributed to parameters, and knowledge signifies understanding of real things or abstract concepts.

As it regards data, the information's existence is not necessarily coupled to an observer (it exists beyond an event horizon, for example), while in the case of knowledge, the information requires a cognitive observer.

WEBSITE SPEED

myswitzerland.com website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

2.3s

This domain loads at the median speed of 2.3 seconds.

Speed Percentile

34%

myswitzerland.com is faster than approximately 34 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #9.100 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • myswitzerland.com daily visitors distribution - Total: 20 countries
  • Flaf icon for other countryOthers (100%)

Traffic country ranks

Country Rank
Flag for ItalyItaly #1.604
Flag for GermanyGermany #4.608
Flag for FranceFrance #3.649
Flag for SpainSpain #5.319
Flag for United Kingdom of Great Britain and Northern IrelandUnited Kingdom of Great Britain and Northern Ireland #8.739

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How myswitzerland.com looks like on a mobile device such as an iPhone.

Tablet
How myswitzerland.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 23% #c0c0c0
  • 20% #c0b0b0
  • 14% #e0d0d0
  • 11% #d0c0c0
  • 9% #506080
  • 9% #a0a0b0
  • 5% #d0d0d0
  • 5% #708090
  • 3% #607090
  • 1% #f0e0d0
  • 0% #d02030
  • 0% #b03040

Text/code ratio

myswitzerland.com's text/code ratio is 1.77%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 1.77%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 27
  • <H3> 58
  • <H4> 9
  • <H5> 0
  • <H6> 0

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H2>

For a better readability, only the first 20 <H2> tags are shown below.

2nd level heading
Quick navigation
Main menu (2)
Search (3)
Service navigation (2)
Language, region and important links
<H3>

For a better readability, only the first 20 <H3> tags are shown below.

3rd level heading
Destinations
Holiday destinations
Attractions
Nature
Find on the map
<H4>
4th level heading
Languages
Currency
Weather
ımportant numbers
Offer of the month 9-day grand tour of switzerland
Alt attributes Arrow up

We found 56 images on this website.
49 ALT attributes are missing on your image tags. The issue affects 47 actual different images that could be loaded more than once in your page.

Image Image URL Occurrences
Image with missing alt attribute found on myswitzerland.com https://www.myswitzerland.com/-/media/st/common/brandingsquares/brandingsquareen320.png 2
Image with missing alt attribute found on myswitzerland.com https://www.myswitzerland.com/-/media/st/common/brandingsquares/brandingsquareen160.png 2
Image with missing alt attribute found on myswitzerland.com https://www.myswitzerland.com/-/media/unic/project/inventory/awards/bosw-creation-gold-2017.png 1
Image with missing alt attribute found on myswitzerland.com https://www.myswitzerland.com/-/media/unic/project/inventory/awards/bosw-public-affairs-silver-2017.... 1
Image with missing alt attribute found on myswitzerland.com https://mysw-ssl.wemfbox.ch/cgi-bin/ivw/CP/myswitzerland/www2019?r=&d=70070.6711692493&x=1920x1080 1

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 49 images on myswitzerland.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 2.082
  • Likes 24
  • Shares 2.055
  • Comments 3

DOMAIN REGISTRAR

Domain Registrar NETWORK SOLUTIONS, LLC
Registration Date 02/26/1999 25 years, 8 months, 27 days ago
Last Modified 02/27/2019 5 years, 8 months, 25 days ago
Expiration Date 02/26/2029 4 years, 3 months, 8 days from now
Nameservers Arrow up
Host IP Address Country
ns1.ip-plus.net 164.128.36.34 Flag for SwitzerlandSwitzerland
ns2.ip-plus.net 164.128.76.39 Flag for SwitzerlandSwitzerland

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Unic AG
  • IP Address
  • 195.191.132.28
  • Country
  • Flag for SwitzerlandSwitzerland
  • Region
  • Bern , Bern
  • Latitude and Longitude
  • 46.9425 : 7.43121
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