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A scripting or script language is a programming language that supports scripts; programs written for a special run-time environment that automate the execution of tasks that could alternatively be executed one-by-one by a human operator.

Scripting languages are often interpreted (rather than compiled).

Primitives are usually the elementary tasks or API calls, and the language allows them to be combined into more complex programs.

Environments that can be automated through scripting include software applications, web pages within a web browser, the shells of operating systems (OS), embedded systems, as well as numerous games.

A scripting language can be viewed as a domain-specific language for a particular environment; in the case of scripting an application, this is also known as an extension language.

Scripting languages are also sometimes referred to as very high-level programming languages, as they operate at a high level of abstraction, or as control languages, particularly for job control languages on mainframes.

In computing, a web application or web app is a client–server software application in which the client (or user interface) runs in a web browser.

Common web applications include webmail, online retail sales, online auctions, wikis, instant messaging services and many other functions.

An Internet forum, or message board, is an online discussion site where people can hold conversations in the form of posted messages.

They differ from chat rooms in that messages are often longer than one line of text, and are at least temporarily archived.

Also, depending on the access level of a user or the forum set-up, a posted message might need to be approved by a moderator before it becomes visible.

An online game is a video game that is either partially or primarily played through the Internet or another computer network.

Online games are ubiquitous on modern gaming platforms, including PCs, consoles and mobile devices, and span many genres, including first-person shooters, strategy games and massively multiplayer online role-playing games (MMORPG).

Personalization, sometimes known as customization, consists of tailoring a service or a product to accommodate specific individuals, sometimes tied to groups or segments of individuals.

A wide variety of organizations use personalization to improve customer satisfaction, digital sales conversion, marketing results, branding, and improved website metrics as well as for advertising.

Personalization is a key element in social media and recommender systems.