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SEO Report for nationalgeographic.org

January 17, 2020 2:26 AM
Desktop screen Desktop screenshot for nationalgeographic.org
59

7 criteria passed
4 criteria to solve

PERFORMANCE OPPORTUNITIES

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OVERVIEW

• Category
Pets
• Online since
November 19, 1998 (explore Wayback Machine)
• Age
22 years, 6 days
• Alexa Rank
#10.453, nationalgeographic.org is in the world's top 20.000 websites!

FREE FORM BUILDER

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SEO

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by DigiCert Inc has expired on February 1, 2020.
Title Tag
National Geographic Society | National Geographic Society
Length: 57 (recommended: 10 to 70)
Meta Description
The National Geographic Society is a global nonprofit organization committed to exploring and protecting our planet.
Length: 116 (recommended: 50 to 160)
Google preview
Desktop Version

National Geographic Society | National Geographic Society

https://nationalgeographic.org

The National Geographic Society is a global nonprofit organization committed to exploring and protecting our planet.

Mobile Version

Favicon for nationalgeographic.org https://nationalgeographic.org

National Geographic Society | National Geographic Society

The National Geographic Society is a global nonprofit organization committed to exploring and protecting our planet.

Encoding
Great, language/character encoding is specified: utf-8
Robots.txt
No robots.txt file was found on this page.
URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1.0

SEMANTIC ANALYSIS

The owner has associated the following topics to the website.

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by nationalgeographic.org.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
National Geographic Society Confidence: 88% Arrow up

The National Geographic Society (NGS), headquartered in Washington, D.C., United States, is one of the largest nonprofit scientific and educational institutions in the world.

Its interests include geography, archaeology and natural science, the promotion of environmental and historical conservation, and the study of world culture and history.

The National Geographic Society’s logo is a yellow portrait frame – rectangular in shape – which appears on the margins surrounding the front covers of its magazines and as its television channel logo.

In partnership with 21st Century Fox, the Society operates the magazine, TV channels, a website that features extra content and worldwide events, and other media operations.

Nonprofit organization Confidence: 73% Arrow up

A nonprofit organization (also known as a non-business entity) is an organization whose purpose is something other than making a profit.

A nonprofit organization is often dedicated to furthering a particular social cause or advocating for a particular point of view.

In economic terms, a nonprofit organization uses its surplus revenues to further achieve its purpose or mission, rather than distributing its surplus income to the organization's shareholders (or equivalents) as profit or dividends.

This is known as the non-distribution constraint.

The decision to adopt a nonprofit legal structure is one that will often have taxation implications, particularly where the nonprofit seeks income tax exemption, charitable status and so on.

World Confidence: 69% Arrow up

The world is the planet Earth and all life upon it, including human civilization.

In a philosophical context, the world is the whole of the physical Universe, or an ontological world.

In a theological context, the world is the material or the profane sphere, as opposed to the celestial, spiritual, transcendent or sacred.

The "end of the world" refers to scenarios of the final end of human history, often in religious contexts.

Planet Confidence: 67% Arrow

WEBSITE SPEED

nationalgeographic.org website speed is slow. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

3.5s

This domain loads at the median speed of 3.5 seconds.

Speed Percentile

17%

nationalgeographic.org is faster than approximately 17 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

TRAFFIC

This website is ranked #10.453 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Alexa data for nationalgeographic.org

Daily visitors by country

  • nationalgeographic.org daily visitors distribution - Total: 12 countries
  • Flag for IndiaIndia (8.7%)
  • Flag for United States of AmericaUnited States of America (52.6%)
  • Flag for CanadaCanada (3.8%)
  • Flaf icon for other countryOthers (34.9%)

Traffic country ranks

Country Rank
Flag for IndiaIndia #14.508
Flag for TurkeyTurkey #38.865
Flag for MalaysiaMalaysia #6.431
Flag for TaiwanTaiwan #12.570
Flag for PhilippinesPhilippines #4.806

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How nationalgeographic.org looks like on a mobile device such as an iPhone.

Tablet
How nationalgeographic.org looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 26% #ffffff
  • 23% #000000
  • 15% #406070
  • 12% #708090
  • 8% #203040
  • 8% #507080
  • 3% #203030
  • 1% #f0f0f0
  • 1% #7090a0
  • 1% #b0a090
  • 0% #504030
  • 0% #fffff0

Text/code ratio

nationalgeographic.org's text/code ratio is 4.04%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 4.04%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 5
  • <H3> 34
  • <H4> 10
  • <H5> 15
  • <H6> 10

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H2>
2nd level heading
Happening now:
Explorers
Projects
Educators
The society on social
<H3>

For a better readability, only the first 20 <H3> tags are shown below.

3rd level heading
Read more (3)
Watch live
Take the pledge
Plan your visit
Sylvia earle has devoted her life to studying and safeguarding our ocean.
<H4>
4th level heading
ımpact (5)
5.2 million
4,000+
9,000+
30 million
<H5>
5th level heading
Explorers (5)
By the numbers (5)
Now on social (5)
<H6>
6th level heading
About (2)
Explore (2)
Joın us (2)
Connect (4)
Alt attributes Arrow up

We found 13 images on this website.
9 ALT attributes are missing on your image tags. The issue affects 6 actual different images that could be loaded more than once in your page.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 9 images on nationalgeographic.org. Check your website to make sure it's specified for each image on the page.

SOCIAL

This is an overview of your homepage shares on social networks.

It seems you have a very poor social media presence.

Follow these tips to build a better relationship with your audience : set smart goals, identify your audience, be human, seek relationships, create an editorial calendar, automate, focus on helping, optimize for engagement, get visual, stay active and create great content.

  • Facebook iconFacebook
  • Total Engagement 0
  • Likes 0
  • Shares 0
  • Comments 0
  • Pinterest iconPinterest 0
  • Linkedin iconLinkedin 0
  • Stumbleupon iconStumbleupon 0

DOMAIN

Domain Registrar CSC CORPORATE DOMAINS, INC.
Registration Date 11/19/1998 22 years, 6 days ago
Last Modified 06/24/2019 1 year, 5 months, 4 days ago
Nameservers Arrow up
Host IP Address Country
ns-1199.awsdns-21.org 205.251.196.175 Flag for United StatesUnited States
ns-318.awsdns-39.com 205.251.193.62 Flag for United StatesUnited States
ns-1897.awsdns-45.co.uk 205.251.199.105 Flag for United StatesUnited States

SERVER

Server map
  • Service Provider (ISP)
  • Amazon Technologies Inc.
  • IP Address
  • 13.249.11.109
  • Country
  • Flag for FranceFrance
  • Region
  • Île-de-France , Paris
  • Latitude and Longitude
  • 48.8566 : 2.35222

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