Whois & Analysis for nationalmediaconnection.com

Direct response television (DRTV) is any television advertising that asks consumers to respond directly to the company — usually either by calling an 800 number or by visiting a web site.

This is a form of direct response marketing.

An infomercial is a form of television commercial, which generally includes a phone number or website.

Most often used as a form of direct response television (DRTV), long-form infomercials are typically 28:30 or 58:30 minutes in length.

Infomercials are also known as paid programming (or teleshopping in Europe).

This phenomenon started in the United States, where infomercials were typically shown overnight (usually 2:00 a.m. to 6:00 a.m), outside of peak prime time hours for commercial broadcasters.

Some television stations chose to air infomercials as an alternative to the former practice of signing off.

By 2009, most infomercial spending in the U.S. occurred during the early morning, daytime and evening hours.

Stations in most countries around the world have instituted similar media structures.

The infomercial industry is worth over $200 billion.

Premium-rate telephone numbers are telephone numbers for telephone calls during which certain services are provided, and for which prices higher than normal are charged.

Unlike a normal call, part of the call charge is paid to the service provider, thus enabling businesses to be funded via the calls.

While the billing is different, calls are usually routed the same way they are for a toll-free telephone number, being anywhere despite the area code used.

These telephone numbers are usually allocated from a national telephone numbering plan in such a way that they are easily distinguished from other numbers.

Telephone companies typically offer blocking services to allow telephone customers to prevent access to these number ranges from their telephones.

In some jurisdictions, telephone companies are required by law to offer such blocking.

In marketing, lead generation is the initiation of consumer interest or enquiry into products or services of a business.

Leads can be created for purposes such as list building, e-newsletter list acquisition or for sales leads.

The methods for generating leads typically fall under the umbrella of advertising, but may also include non-paid sources such as organic search engine results or referrals from existing customers.

Marketing is the study and management of exchange relationships.

The American Marketing Association has defined marketing as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.".