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Whois & Analysis for natpal.com

Dec 21, 2019 2:31 pm UTC

DOMAIN OWNER WHOIS

The owner has chosen to keep his whois contact information private.
Desktop screen Desktop screenshot for natpal.com
62

7 criteria passed
4 criteria to solve

PERFORMANCE OPPORTUNITIES

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Make all versions of your website point to the same URL.
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OVERVIEW

• Domain Owner
Private
• Category
Business  >  Marketing
• Online since
January 24, 2004 Explore Wayback Machine
• Alexa Rank

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TECHNICAL SEO & SECURITY

Redirection
natpal.com redirects to https://yodle.com
SSL Certificate
This website is not SSL secured (HTTPS). Consider adding a free SSL Certificate.
Title Tag
All-In-One Local Internet Marketing & Advertising | Yodle
Length: 61 (recommended: 10 to 70)
Meta Description
Find and keep more customers in just a few minutes a week. See why 50,000 small business owners trust Yodle's all-in-one local online marketing solution.
Length: 153 (recommended: 50 to 160)
Google preview
Desktop Version

All-In-One Local Internet Marketing & Advertising | Yodle

http://natpal.com

Find and keep more customers in just a few minutes a week. See why 50,000 small business owners trust Yodle's all-in-one local online marketing solution.

Mobile Version

http://natpal.com

All-In-One Local Internet Marketing & Advertising | Yodle

Find and keep more customers in just a few minutes a week. See why 50,000 small business owners trust Yodle's all-in-one local onl...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

No 301 redirects are in place to redirect traffic to your preferred domain. Pages that load successfully both with and without www. are treated as duplicate content! Not all versions of your page point to the same URL.

Robots.txt
No robots.txt file was found on this page.
URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by natpal.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Online advertising Confidence: 92% Arrow up

Online advertising, also called online marketing or Internet advertising or web advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers.

Consumers view online advertising as an unwanted distraction with few benefits and have increasingly turned to ad blocking for a variety of reasons.

Yodle Confidence: 81% Arrow up

Yodle was an American company which sold online marketing, generally to small businesses, in the U.S. and Canada.

As of the end of 2014, the company had more than 1,200 employees, and reported an annual revenue of $163 million.

The company was founded by Nathaniel Stevens, Milind Mehere, Ben Rubenstein, Kartik Hosanagar and John Berkowitz in 2005.

The company was previously called 'NatPal', but changed its name in 2007.

Advertising Confidence: 71% Arrow up

Advertising is an audio or visual form of marketing communication that employs an openly sponsored, nonpersonal message to promote or sell a product, service or idea.

Sponsors of advertising are often businesses who wish to promote their products or services.

Advertising is differentiated from public relations in that an advertiser usually pays for and has control over the message.

It is differentiated from personal selling in that the message is nonpersonal, i.e., not directed to a particular individual.

Business Confidence: 67% Arrow
Small business Confidence: 66% Arrow

WEBSITE SPEED

natpal.com website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

0.6s

This domain loads at the median speed of 0.6 seconds.

Speed Percentile

94%

natpal.com is faster than approximately 94 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #2.454.565 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How natpal.com looks like on a mobile device such as an iPhone.

Tablet
How natpal.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 23% #ffffff
  • 16% #203040
  • 14% #405050
  • 8% #304050
  • 7% #f0f0f0
  • 6% #505060
  • 6% #808070
  • 3% #105080
  • 3% #106090
  • 3% #e0f0f0
  • 2% #002030
  • 2% #001010

Text/code ratio

natpal.com's text/code ratio is 6.51%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 6.51%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 2
  • <H2> 6
  • <H3> 6
  • <H4> 0
  • <H5> 0
  • <H6> 0
<H1>
Top level heading
Find and keep more customers in just a few minutes a week. (2)
<H2>
2nd level heading
More customers. less effort. all-in-one, affordable marketing solution.
Here's everything we'll set up for you:
Get better results and save time
Success stories
“ yodle is going to be a big part of our future and a key part of our marketing strategy. ”
<H3>
3rd level heading
Web presence
Local search placement
Social media
Customer reviews
Special offers
Alt attributes Arrow up

We found 34 images on this website.
5 ALT attributes are missing on your image tags.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 5 images on natpal.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 1.915
  • Likes 420
  • Shares 920
  • Comments 575

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Web.com Group, Inc.
  • IP Address
  • 74.122.37.158
  • Country
  • Flag for United StatesUnited States
  • Region
  • New York , New York
  • Latitude and Longitude
  • 40.7128 : -74.0059
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