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SEO Report for ndi.org

November 27, 2019 12:52 PM
Desktop screen Desktop screenshot for ndi.org

SEO SCORE

Favicon for ndi.orgndi.org
79

9 criteria passed
2 criteria to solve

PERFORMANCE OPPORTUNITIES

Make your meta description eloquent and appealing, neither too short nor too long.
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Fill the missing alt attributes on your images.
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OVERVIEW

• Category
Law, Government, & Politics  >  Politics
• Online since
December 27, 1994 (explore Wayback Machine)
• Age
25 years, 6 months, 10 days
• Alexa Rank
#168.464, ndi.org is in the world's top 1 million websites

FREE FORM BUILDER

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SEO

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by COMODO CA Limited has expired on March 1, 2020.
Title Tag
National Democratic Institute | Home
Length: 36 (recommended: 10 to 70)
Meta Description
The National Democratic Institute is a nonprofit, nonpartisan organization working to support and strengthen democratic institutions worldwide through citizen participation, openness and accountability in government
Length: 215 (recommended: 50 to 160)
Google preview
Desktop Version

National Democratic Institute | Home

https://ndi.org

The National Democratic Institute is a nonprofit, nonpartisan organization working to support and strengthen democratic institutions worldwide through citizen partic...

Mobile Version

Favicon for ndi.org https://ndi.org

National Democratic Institute | Home

The National Democratic Institute is a nonprofit, nonpartisan organization working to support and strengthen democratic institutio...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1
viewport initial-scale=1, maximum-scale=1

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by ndi.org.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
National Democratic Institute Confidence: 80% Arrow up

The National Democratic Institute (NDI), or National Democratic Institute for International Affairs, is a non-partisan, non-profit organization that works with partners in developing countries to increase the effectiveness of democratic institutions.

The NDI's core program areas include citizen participation, elections, debates, democratic governance, democracy and technology, political inclusion of marginalized groups, and gender, women and democracy.

The organization's stated mission is to "support and strengthen democratic institutions worldwide through citizen participation, openness and accountability in government.".

Accountability Confidence: 76% Arrow up

In ethics and governance, accountability is answerability, blameworthiness, liability, and the expectation of account-giving.

As an aspect of governance, it has been central to discussions related to problems in the public sector, nonprofit and private (corporate) and individual contexts.

In leadership roles, accountability is the acknowledgment and assumption of responsibility for actions, products, decisions, and policies including the administration, governance, and implementation within the scope of the role or employment position and encompassing the obligation to report, explain and be answerable for resulting consequences.

Government Confidence: 73% Arrow up

A government is the system by which a state or community is controlled.

In the case of this broad associative definition, government normally consists of legislators, administrators, and arbitrators.

Government is the means by which state policy is enforced, as well as the mechanism for determining the policy of the state.

Forms of government, or forms of state governance, refers to the set of political systems and institutions that make up the organisation of a specific government.

Governments control the economy, social freedoms, and political systems, and may or may not be voluntary.

Democracy Confidence: 72% Arrow up

Democracy (' literally "rule of the commoners"), in modern usage, is a system of government in which the citizens exercise power directly or elect representatives from among themselves to form a governing body, such as a parliament.

Democracy is sometimes referred to as "rule of the majority".

Democracy was originally conceived in Classical Greece, where political representatives were chosen by a jury from amongst the male citizens: rich and poor.

The English word dates to the 16th century, from the older Middle French and Middle Latin equivalents.

Organization Confidence: 72% Arrow up

An organization or organisation is an entity comprising multiple people, such as an institution or an association, that has a collective goal and is linked to an external environment.

WEBSITE SPEED

ndi.org website speed is fast. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

0.9s

This domain loads at the median speed of 0.9 seconds.

Speed Percentile

87%

ndi.org is faster than approximately 87 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

TRAFFIC

This website is ranked #168.464 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Alexa data for ndi.org

Daily visitors by country

  • ndi.org daily visitors distribution - Total: 2 countries
  • Flag for United States of AmericaUnited States of America (25.6%)
  • Flag for KenyaKenya (3.1%)
  • Flaf icon for other countryOthers (71.3%)

Traffic country ranks

Country Rank
Flag for United States of AmericaUnited States of America #158.412
Flag for KenyaKenya #10.971

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How ndi.org looks like on a mobile device such as an iPhone.

Tablet
How ndi.org looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 17% #ffffff
  • 13% #000000
  • 10% #101000
  • 9% #202030
  • 9% #003050
  • 7% #303020
  • 6% #102000
  • 6% #203010
  • 4% #103050
  • 3% #105090
  • 3% #204060
  • 2% #304010

Text/code ratio

ndi.org's text/code ratio is 2.86%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 2.86%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 12
  • <H3> 1
  • <H4> 15
  • <H5> 0
  • <H6> 0

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H2>
2nd level heading
Copy of secondary menu for mobile menu
Support democracy this #givingtuesday
Demworks blog
Featured stories
Featured vıdeos
<H3>
3rd level heading
Working for democracy, making democracy work
<H4>
4th level heading
35 (3)
28.5k (3)
156 (3)
600k (3)
400 (3)
Alt attributes Arrow up

We found 10 images on this website.
3 ALT attributes are missing on your image tags.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 3 images on ndi.org. Check your website to make sure it's specified for each image on the page.

SOCIAL

This is an overview of your homepage shares on social networks.

Congratulations, your website is highly shared on social media! It's an excellent signal for your overall SEO strategy.

  • Facebook iconFacebook
  • Total Engagement 10.977
  • Likes 1.025
  • Shares 9.554
  • Comments 398
  • Pinterest iconPinterest 0
  • Linkedin iconLinkedin 0
  • Stumbleupon iconStumbleupon 0

DOMAIN

Domain Registrar NETWORK SOLUTIONS, LLC
Registration Date 12/27/1994 25 years, 6 months, 10 days ago
Last Modified 03/08/2018 2 years, 3 months, 29 days ago
Nameservers Arrow up
Host IP Address Country
wanda.ns.cloudflare.com 173.245.58.240 Flag for United StatesUnited States
lynn.ns.cloudflare.com 173.245.59.201 Flag for United StatesUnited States

SERVER

Server map
  • Service Provider (ISP)
  • Cloudflare, Inc.
  • IP Address
  • 104.20.159.23
  • Country
  • Flag for United StatesUnited States
  • Region
  • Virginia , Ashburn
  • Latitude and Longitude
  • 39.0438 : -77.4874

LAW, GOVERNMENT, & POLITICS > POLITICS COMPETITORS IN UNITED STATES

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