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Whois & Analysis for nestle.com

Dec 8, 2019 8:53 pm UTC

DOMAIN OWNER WHOIS

The owner has chosen to keep his whois contact information private.
Desktop screen Desktop screenshot for nestle.com
72

9 criteria passed
2 criteria to solve

PERFORMANCE OPPORTUNITIES

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OVERVIEW

• Domain Owner
Private
• Category
Home & Garden  >  Environmental Safety
• Online since
October 25, 1994 Explore Wayback Machine
• Age
30 years, 11 days
• Alexa Rank
#24.305, nestle.com is in the world's top 50.000 websites!

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by DigiCert Inc has expired on June 30, 2021.
Title Tag
Home | Nestlé Global
Length: 21 (recommended: 10 to 70)
Meta Description
Nestlé, the world's largest food and beverage company, is committed to enhancing quality of life and contributing to a healthier future.
Length: 137 (recommended: 50 to 160)
Google preview
Desktop Version

Home | Nestlé Global

https://nestle.com

Nestlé, the world's largest food and beverage company, is committed to enhancing quality of life and contributing to a healthier future.

Mobile Version

https://nestle.com

Home | Nestlé Global

Nestlé, the world's largest food and beverage company, is committed to enhancing quality of life and contributing to a healthier f...

Encoding
Great, language/character encoding is specified: utf-8
Hreflang Tags
Alternate URL Hreflang
https://www.nestle.com/home en
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1.0

SEMANTIC ANALYSIS

The owner has associated the following topics to the website.

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by nestle.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Nestlé Confidence: 85% Arrow up

Nestlé S.A.

is a Swiss transnational food and drink company headquartered in Vevey, Vaud, Switzerland.

It has been the largest food company in the world, measured by revenues and other metrics, for 2014, 2015, and 2016.

It ranked No. 72 on the Fortune Global 500 in 2014 and No. 33 on the 2016 edition of the Forbes Global 2000 list of largest public companies.

Quality of life Confidence: 75% Arrow up

Quality of life (QOL) is the general well-being of individuals and societies, outlining negative and positive features of life.

It observes life satisfaction, including everything from physical health, family, education, employment, wealth, religious beliefs, finance and the environment.

QOL has a wide range of contexts, including the fields of international development, healthcare, politics and employment.

It is important not to mix up the concept of QOL with a more recent growing area of health related QOL (HRQOL).

An assessment of HRQOL is effectively an evaluation of QOL and its relationship with health.

Multinational corporation Confidence: 72% Arrow up

A multinational corporation or worldwide enterprise is a corporate organization that owns or controls production of goods or services in one or more countries other than their home country.

It can also be referred to as an international corporation, a transnational corporation, or a stateless corporation.

There are subtle but real differences between these three labels, as well as those labels of multinational corporation and a worldwide enterprise.

Food industry Confidence: 70% Arrow up

The Food Industry is a complex, global collective of diverse businesses that supply most of the food consumed by the world population.

Only subsistence farmers, those who survive on what they grow, and hunter-gatherers can be considered outside of the scope of the modern food industry.

Health Confidence: 70% Arrow up

Health is the level of functional and metabolic efficiency of a living organism.

In humans it is the ability of individuals or communities to adapt and self-manage when facing physical, mental or social changes.

The World Health Organization (WHO) defined health in its broader sense in its 1948 constitution as "a state of complete physical, mental, and social well-being and not merely the absence of disease or infirmity." This definition has been subject to controversy, in particular as lacking operational value, the ambiguity in developing cohesive health strategies, and because of the problem created by use of the word "complete".

Other definitions have been proposed, among which a recent definition that correlates health and personal satisfaction.

WEBSITE SPEED

nestle.com website speed is slow. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

2.4s

This domain loads at the median speed of 2.4 seconds.

Speed Percentile

32%

nestle.com is faster than approximately 32 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #24.305 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • nestle.com daily visitors distribution - Total: 20 countries
  • Flag for IndiaIndia (9.5%)
  • Flag for MalaysiaMalaysia (3.6%)
  • Flag for United States of AmericaUnited States of America (16.5%)
  • Flag for SwitzerlandSwitzerland (4.0%)
  • Flag for NigeriaNigeria (7.9%)
  • Flaf icon for other countryOthers (58.5%)

Traffic country ranks

Country Rank
Flag for MoroccoMorocco #7.181
Flag for IndiaIndia #25.241
Flag for IndonesiaIndonesia #14.476
Flag for EgyptEgypt #14.542
Flag for BangladeshBangladesh #6.564

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How nestle.com looks like on a mobile device such as an iPhone.

Tablet
How nestle.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 29% #ffffff
  • 14% #f0f0f0
  • 12% #e0d0d0
  • 10% #000000
  • 5% #d0c0c0
  • 5% #d0c0b0
  • 2% #603020
  • 2% #a06040
  • 2% #101000
  • 1% #f0ffff
  • 1% #c09070
  • 1% #c08060

Text/code ratio

nestle.com's text/code ratio is 3.59%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 3.59%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 1
  • <H2> 37
  • <H3> 4
  • <H4> 0
  • <H5> 4
  • <H6> 0
<H1>
Top level heading
Home
<H2>
2nd level heading
Change location
Contact menu
Main navigation
Header persistent submenu (18)
Secondary menu
<H3>
3rd level heading
Explore a selection of our brands
Nestlé news
Compliance concerns
Contact us
<H5>
5th level heading
Annual report
Creating shared value
Contact us
Search for jobs
Alt attributes Arrow up

We found 125 images on this website.
5 ALT attributes are missing on your image tags.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 5 images on nestle.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

Congratulations, your website is highly shared on social media! It's an excellent signal for your overall SEO strategy.

  • Facebook iconFacebook
  • Total Engagement 32.961
  • Likes 21.941
  • Shares 9.724
  • Comments 1.296

DOMAIN REGISTRAR

Domain Registrar NOM IQ LTD (DBA COM LAUDE)
Registration Date 10/25/1994 30 years, 11 days ago
Last Modified 09/25/2019 5 years, 1 month, 12 days ago
Expiration Date 10/24/2020 Expired

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Cloudflare, Inc.
  • IP Address
  • 104.19.183.73
  • Country
  • Flag for United StatesUnited States
  • Region
  • Virginia , Ashburn
  • Latitude and Longitude
  • 39.0438 : -77.4874
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