Whois & Analysis for netmera.com

Behavioral targeting comprises a range of technologies and techniques used by online website publishers and advertisers aimed at increasing the effectiveness of advertising using user web-browsing behavior information.

In particular, "behavioral targeting uses information collected from an individual's web-browsing behavior (e.g., the pages that they have visited or searched) to select advertisements to display".

Push technology, or server push, is a style of Internet-based communication where the request for a given transaction is initiated by the publisher or central server.

It is contrasted with pull/get, where the request for the transmission of information is initiated by the receiver or client.

A mobile application software or mobile app is an application software designed to run on mobile devices such as smartphones and tablet computers.

Most such devices are sold with several apps bundled as pre-installed software, such as a web browser, email client, calendar, mapping program, and an app for buying music or other media or more apps.

Some pre-installed apps can be removed by an ordinary uninstall process, thus leaving more storage space for desired ones.

Where the software does not allow this, some devices can be rooted to eliminate the undesired apps.

Personalization, sometimes known as customization, consists of tailoring a service or a product to accommodate specific individuals, sometimes tied to groups or segments of individuals.

A wide variety of organizations use personalization to improve customer satisfaction, digital sales conversion, marketing results, branding, and improved website metrics as well as for advertising.

Personalization is a key element in social media and recommender systems.

A location-based service (LBS) is a software-level service that uses location data to control features.

As such LBS is an information service and has a number of uses in social networking today as information, in entertainment or security, which is accessible with mobile devices through the mobile network and which uses information on the geographical position of the mobile device.