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SEO Report for nhs.uk

January 12, 2020 10:26 PM
Desktop screen Desktop screenshot for nhs.uk

SEO SCORE

Favicon for nhs.uknhs.uk
83

9 criteria passed
2 criteria to solve

PERFORMANCE OPPORTUNITIES

Consider adding a robots.txt file in your web server's root directory.
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Fill the missing alt attributes on your images.
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OVERVIEW

• Category
Health & Fitness  >  Heart Disease / Stroke  >  ADD  >  IBS / Crohn's / Celiac Disease

FREE FORM BUILDER

Representation of an online Form

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Use our free online form builder to create any type of form for nhs.uk.

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SEO

SSL Certificate
Great, this website is SSL secured (HTTPS).
The certificate issued by DigiCert Inc is valid from December 19, 2019 to December 23, 2021.
Title Tag
The NHS website - NHS
Length: 21 (recommended: 10 to 70)
Meta Description
Find information and advice on health conditions, symptoms, healthy living, medicines and how to get help.
Length: 106 (recommended: 50 to 160)
Google preview
Desktop Version

The NHS website - NHS

https://nhs.uk

Find information and advice on health conditions, symptoms, healthy living, medicines and how to get help.

Mobile Version

Favicon for nhs.uk https://nhs.uk

The NHS website - NHS

Find information and advice on health conditions, symptoms, healthy living, medicines and how to get help.

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

Robots.txt
No robots.txt file was found on this page.
URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1, shrink-to-fit=no

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by nhs.uk.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
National Health Service Confidence: 71% Arrow up

The National Health Service (NHS) is the name of the public health services of England, Scotland and Wales, and is commonly used to refer to those of Northern Ireland.

They were established together as one of the major social reforms following the Second World War on the founding principles of being comprehensive, universal and free at the point of delivery.

Today, each provides a comprehensive range of health services, the vast majority of which are free for people ordinarily resident in the United Kingdom.

Health Confidence: 68% Arrow up

Health is the level of functional and metabolic efficiency of a living organism.

In humans it is the ability of individuals or communities to adapt and self-manage when facing physical, mental or social changes.

The World Health Organization (WHO) defined health in its broader sense in its 1948 constitution as "a state of complete physical, mental, and social well-being and not merely the absence of disease or infirmity." This definition has been subject to controversy, in particular as lacking operational value, the ambiguity in developing cohesive health strategies, and because of the problem created by use of the word "complete".

Other definitions have been proposed, among which a recent definition that correlates health and personal satisfaction.

Information Confidence: 67% Arrow
Website Confidence: 62% Arrow

WEBSITE SPEED

nhs.uk website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How nhs.uk looks like on a mobile device such as an iPhone.

Tablet
How nhs.uk looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 32% #ffffff
  • 16% #0060b0
  • 8% #f0f0f0
  • 3% #1060b0
  • 3% #302040
  • 3% #80b0e0
  • 3% #70a0d0
  • 2% #4080c0
  • 2% #506070
  • 2% #108040
  • 2% #402020
  • 2% #f0ffff

Text/code ratio

nhs.uk's text/code ratio is 6.88%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 6.88%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 1
  • <H2> 12
  • <H3> 9
  • <H4> 0
  • <H5> 0
  • <H6> 0
<H1>
Top level heading
We’re here for you
<H2>
2nd level heading
Cookies on the nhs website
Health a to z
Medicines a to z
Nhs services
Book gp appointments and order prescriptions online
<H3>
3rd level heading
ıf you need help now, but it’s not an emergency
Get your mind plan
Flu jab
Healthcare abroad
Breast cancer
Alt attributes Arrow up

We found 8 images on this website.
8 ALT attributes are missing on your image tags.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 8 images on nhs.uk. Check your website to make sure it's specified for each image on the page.

SOCIAL

This is an overview of your homepage shares on social networks.

Congratulations, your website is highly shared on social media! It's an excellent signal for your overall SEO strategy.

  • Facebook iconFacebook
  • Total Engagement 14.705
  • Likes 6.442
  • Shares 5.405
  • Comments 2.858
  • Pinterest iconPinterest 0
  • Linkedin iconLinkedin 0
  • Stumbleupon iconStumbleupon 0

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