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Whois & Analysis for nianticlabs.com

Oct 30, 2019 10:43 am UTC

DOMAIN OWNER WHOIS

The owner's whois contact information is public.
• Organization
Niantic, Inc.
• Address
2 Bryant St, Suite 220
• City
San Francisco
• Zip Code
94105
• State
CA
• Country Code
US
• Phone Number
Desktop screen Desktop screenshot for nianticlabs.com
45

6 criteria passed
5 criteria to solve

PERFORMANCE OPPORTUNITIES

Make your meta description eloquent and appealing, neither too short nor too long.
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OVERVIEW

• Domain Owner
Niantic, Inc. See more
• Category
Technology & Computing  >  Entertainment / Virtual & Augmented Reality
• Online since
• Age
12 years, 25 days
• Alexa Rank
#57.074, nianticlabs.com is in the world's top 100.000 websites!

FREE FORM BUILDER

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by DigiCert Inc has expired on October 8, 2020.
Title Tag
Niantic, Inc.
Length: 13 (recommended: 10 to 70)
Meta Description
No description specified
Length: 0 (recommended: 50 to 160)
Google preview
Desktop Version

Niantic, Inc.

https://nianticlabs.com

Mobile Version

https://nianticlabs.com

Niantic, Inc.

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

Robots.txt
No robots.txt file was found on this page.
URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width,initial-scale=1,maximum-scale=1,user-scalable=0

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by nianticlabs.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Computer vision Confidence: 90% Arrow up

Computer vision is an interdisciplinary field that deals with how computers can be made for gaining high-level understanding from digital images or videos.

From the perspective of engineering, it seeks to automate tasks that the human visual system can do.

Niantic (company) Confidence: 89% Arrow up

Niantic, Inc. is an American software development company based in San Francisco, who is best known for developing the augmented reality mobile games Ingress and Pokémon Go.

The company was formed as Niantic Labs in 2010 by Keyhole, Inc. founder John Hanke as an internal startup within Google.

The company later became an independent entity in October 2015.

Machine learning Confidence: 89% Arrow up

Machine learning is the subfield of computer science that, according to Arthur Samuel in 1959, gives "computers the ability to learn without being explicitly programmed." Evolved from the study of pattern recognition and computational learning theory in artificial intelligence, machine learning explores the study and construction of algorithms that can learn from and make predictions on data – such algorithms overcome following strictly static program instructions by making data driven predictions or decisions, through building a model from sample inputs.

Machine learning is employed in a range of computing tasks where designing and programming explicit algorithms with good performance is difficult or unfeasible; example applications include email filtering, detection of network intruders or malicious insiders working towards a data breach, optical character recognition (OCR), learning to rank and computer vision.

Augmented reality Confidence: 88% Arrow up

Augmented reality (AR) is a live direct or indirect view of a physical, real-world environment whose elements are augmented (or supplemented) by computer-generated sensory input such as sound, video, graphics or GPS data.

It is related to a more general concept called mediated reality, in which a view of reality is modified (possibly even diminished rather than augmented) by a computer.

As a result, the technology functions by enhancing one’s current perception of reality.

By contrast, virtual reality replaces the real world with a simulated one.

Augmentation is conventionally in real time and in semantic context with environmental elements, such as sports scores on TV during a match.

User (computing) Confidence: 71% Arrow up

A user is a person who uses a computer or network service.

Users generally use a system or a software product without the technical expertise required to fully understand it.

Power users use advanced features of programs, though they are not necessarily capable of computer programming and system administration.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

Run Google PageSpeed Insights Analysis on nianticlabs.com

TRAFFIC

This website is ranked #57.074 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • nianticlabs.com daily visitors distribution - Total: 6 countries
  • Flag for United States of AmericaUnited States of America (18.5%)
  • Flag for Korea (Republic of)Korea (Republic of) (11.1%)
  • Flag for BrazilBrazil (13.8%)
  • Flag for MexicoMexico (7.4%)
  • Flag for MexicoMexico (25.3%)
  • Flaf icon for other countryOthers (23.9%)

Traffic country ranks

Country Rank
Flag for Russian FederationRussian Federation #88.065
Flag for United States of AmericaUnited States of America #43.035
Flag for Korea (Republic of)Korea (Republic of) #5.396
Flag for BrazilBrazil #9.601
Flag for MexicoMexico #7.393

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How nianticlabs.com looks like on a mobile device such as an iPhone.

Tablet
How nianticlabs.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 55% #d0d0d0
  • 10% #c0b0a0
  • 7% #d0d0c0
  • 6% #a09080
  • 6% #b0a090
  • 3% #807040
  • 2% #c09070
  • 2% #b09050
  • 2% #c0a060
  • 2% #908050
  • 1% #d0b070
  • 1% #e0c080

Text/code ratio

nianticlabs.com's text/code ratio is 4.02%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 4.02%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

We did not find HTML headings (<H1> to <H6>) on this page.

nianticlabs.com currently has 0 HTML heading tags. Each page should have one, and only one, <H1> tag. Use phrases in your headings with your most important keywords in the top level, and be sure to maintain the <H1> to <H6> hierarchy.

  • <H1> 0
  • <H2> 0
  • <H3> 0
  • <H4> 0
  • <H5> 0
  • <H6> 0
Alt attributes Arrow up

We found 42 images on this website.
42 ALT attributes are missing on your image tags. The issue affects 30 actual different images that could be loaded more than once in your page.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 42 images on nianticlabs.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 2.841
  • Likes 857
  • Shares 999
  • Comments 985

DOMAIN REGISTRAR

Domain Registrar GOOGLE LLC
Registration Date 04/01/2012 12 years, 25 days ago
Last Modified 04/01/2019 5 years, 26 days ago
Expiration Date 04/01/2020 Expired
Nameservers Arrow up
Host IP Address Country
ns-cloud-e1.googledomains.com - -
ns-cloud-e2.googledomains.com - -
ns-cloud-e3.googledomains.com - -

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Google LLC
  • IP Address
  • 216.239.32.21
  • Country
  • Flag for United StatesUnited States
  • Region
  • Virginia , Ashburn
  • Latitude and Longitude
  • 39.0438 : -77.4874

TECHNOLOGY & COMPUTING > ENTERTAINMENT / VIRTUAL & AUGMENTED REALITY COMPETITORS IN UNITED STATES

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