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❌ 3 criteria to solve
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The home of Nigella online | Nigella Lawson
https://nigella.com
Nigella's official site packed with recipes, updates, tips, advice, books and products, as well as a host of ways for you to join in.
https://nigella.com
The home of Nigella online | Nigella Lawson
Nigella's official site packed with recipes, updates, tips, advice, books and products, as well as a host of ways for you to join...
Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.
| Attribute | Value |
| ⓘ viewport | width=device-width, initial-scale=1 |
| ⓘ robots | follow,index |
ⓘ The results of our semantic analysis are shown below using the website's language.
They are the main concepts covered by nigella.com.
Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.
| Topics | |
Nigella Lawson Confidence: 88% 
|
❌ nigella.com website speed is normal. Page speed is important for visitors and search engines.
Get insights to improve your page loading time.
This domain loads at the median speed of 6.8 seconds.
nigella.com is faster than approximately 3 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.
A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.
ⓘ This website is ranked #146.382 by Alexa.
This rank is traffic based. The lower the rank is, the better the domain is ranked.
| Country | Rank |
 Russian Federation |
#189.108 |
 New Zealand |
#3.798 |
 United States of America |
#108.949 |
 Australia |
#14.291 |
 United Kingdom of Great Britain and Northern Ireland |
#12.275 |
Mobile Rendering
This website seems to be optimized for Mobile Visitors.
Phone
Tablet
A good text to HTML ratio is anywhere from 25 to 70%.
This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.
Great, we found headings on this page.
However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.
We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.
| 2nd level heading |
| Recipe of the day |
| Latest |
| ınstagram |
| Top 3 christmas treats |
| New in ask nigella.com |
| Recent tips |
| New community recipes |
| Get more from nigella.com |
| 3rd level heading |
| How would you like to sign in? |
| Your ınformation |
| Your dietary ınterests (2) |
| Communication (2) |
| Where to next? |
| 6th level heading |
| Edible christmas tree decorations |
| Season's eatings 2019 |
| Christmas rocky road |
| Chestnut chocolate pots |
| Hot schnocolate |
| Sticky pear and ginger cake |
| Picota cherry and feta focaccia |
| Mackerel fillets with caper cream, citrus powder and slightly burned onion |
We found 17 images on this website.
2
ALT attributes are missing on your image tags.
| Image | Image URL | Occurrences |
| https://www.facebook.com/tr?id=509273996335207&ev=PageView&noscript=1 | 1 | |
 |
/assets/img/signature.png | 1 |
Alternative text allows you to add a description to an image.
Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.
It looks like you're missing alternative text for 2 images on nigella.com. Check your website to make sure it's specified for each image on the page.
| Anchor | Type | URL |
| No anchor | empty | https://www.facebook.com/nigellalawson |
| No anchor | empty | https://twitter.com/nigella_lawson |
| No anchor | empty | https://www.youtube.com/channel/uc7jm43otyf2_ye_dbrqykfg |
| No anchor | empty | https://uk.pinterest.com/nigellalawson |
| No anchor | empty | https://instagram.com/nigellalawson |
 |
image | https://www.instagram.com/p/b5yehupaehh/ |
| Visit Nigella on Instagram | text | https://instagram.com/nigellalawson |
| Embark | text | https://embarknow.co.uk |
| ⓘ Domain Registrar | TUCOWS, INC. |
| ⓘ Registration Date | 11/22/1999 24 years, 11 months, 18 days ago |
| ⓘ Last Modified | 11/13/2019 4 years, 11 months, 27 days ago |
| ⓘ Expiration Date | 11/22/2020 Expired |
| Host | IP Address | Country |
| sid.ns.cloudflare.com | 173.245.59.143 | United States |
| deb.ns.cloudflare.com | 173.245.58.92 | United States |
| Domain |
Others (25.3%)
SOCIAL MEDIA PRESENCE
You have a relatively high presence on social media, keep going!
The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.