Whois & Analysis for nl03.net

Cost per lead, often abbreviated as CPL, is an online advertising pricing model, where the advertiser pays for an explicit sign-up from a consumer interested in the advertiser's offer.

It is also commonly called online lead generation.

In marketing, lead generation is the initiation of consumer interest or enquiry into products or services of a business.

Leads can be created for purposes such as list building, e-newsletter list acquisition or for sales leads.

The methods for generating leads typically fall under the umbrella of advertising, but may also include non-paid sources such as organic search engine results or referrals from existing customers.

Business-to-business (B2B) refers to a situation where one business makes a commercial transaction with another.

This typically occurs when:

Demand generation is the focus of targeted marketing programs to drive awareness and interest in a company's products and/or services.

Commonly used in business-to-business, business-to-government, or longer business-to-consumer sales cycles, demand generation involves multiple areas of marketing and is really the marriage of marketing programs coupled with a structured sales process.

Web syndication is a form of syndication in which content is made available from one website to other sites.

Most commonly, websites are made available to provide either summaries or full renditions of a website's recently added content.

The term may also describe other kinds of content licensing for reuse.