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SEO Report for nmh.org

November 23, 2019 1:56 AM
Desktop screen Desktop screenshot for nmh.org

SEO SCORE

Favicon for nmh.orgnmh.org
62

8 criteria passed
3 criteria to solve

PERFORMANCE OPPORTUNITIES

Make your meta description eloquent and appealing, neither too short nor too long.
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Follow Google PageSpeed Insights to make your page faster.
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OVERVIEW

• Category
Health & Fitness
• Online since
• Age
25 years, 8 months, 12 days
• Alexa Rank
#488.844, nmh.org is in the world's top 1 million websites

FREE FORM BUILDER

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SEO

Redirection
nmh.org redirects to https://nm.org
SSL Certificate
Great, this website is SSL secured (HTTPS).
The certificate issued by Entrust, Inc. is valid from July 29, 2019 to October 28, 2021.
Title Tag
Northwestern Medicine | Northwestern Medicine
Length: 45 (recommended: 10 to 70)
Meta Description
Northwestern Medicine is a leader in quality healthcare and service, bringing together faculty, physicians and researchers to support and advance that care through leading-edge treatments and breakthrough discoveries.
Length: 217 (recommended: 50 to 160)
Google preview
Desktop Version

Northwestern Medicine | Northwestern Medicine

https://nmh.org

Northwestern Medicine is a leader in quality healthcare and service, bringing together faculty, physicians and researchers to support and advance that care through l...

Mobile Version

Favicon for nmh.org https://nmh.org

Northwestern Medicine | Northwestern Medicine

Northwestern Medicine is a leader in quality healthcare and service, bringing together faculty, physicians and researchers to supp...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1.0, maximum-scale=1
author Northwestern Medicine

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by nmh.org.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Medicine Confidence: 73% Arrow up

Medicine (British English; American English) is the science and practice of the diagnosis, treatment, and prevention of disease.

The word "medicine" is derived from Latin medicus, meaning "a physician".

Medicine encompasses a variety of health care practices evolved to maintain and restore health by the prevention and treatment of illness.

Contemporary medicine applies biomedical sciences, biomedical research, genetics, and medical technology to diagnose, treat, and prevent injury and disease, typically through pharmaceuticals or surgery, but also through therapies as diverse as psychotherapy, external splints and traction, medical devices, biologics, and ionizing radiation, amongst others.

Health care Confidence: 71% Arrow up

Health care or healthcare is the maintenance or improvement of health via the diagnosis, treatment, and prevention of disease, illness, injury, and other physical and mental impairments in human beings.

Healthcare is delivered by health professionals (providers or practitioners) in allied health professions, chiropractic, physicians, physician associates, dentistry, midwifery, nursing, medicine, optometry, pharmacy, psychology, and other health professions.

It includes the work done in providing primary care, secondary care, and tertiary care, as well as in public health.

Research Confidence: 70% Arrow up

Research comprises "creative work undertaken on a systematic basis in order to increase the stock of knowledge, including knowledge of humans, culture and society, and the use of this stock of knowledge to devise new applications." It is used to establish or confirm facts, reaffirm the results of previous work, solve new or existing problems, support theorems, or develop new theories.

A research project may also be an expansion on past work in the field.

Research projects can be used to develop further knowledge on a topic, or in the example of a school research project, they can be used to further a student's research prowess to prepare them for future jobs or reports.

To test the validity of instruments, procedures, or experiments, research may replicate elements of prior projects or the project as a whole.

The primary purposes of basic research (as opposed to applied research) are documentation, discovery, interpretation, or the research and development (R&D) of methods and systems for the advancement of human knowledge.

Approaches to research depend on epistemologies, which vary considerably both within and between humanities and sciences.

There are several forms of research: scientific, humanities, artistic, economic, social, business, marketing, practitioner research, life, technological,etc.

Physician Confidence: 68% Arrow
Service (economics) Confidence: 62% Arrow

WEBSITE SPEED

nmh.org website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.1s

This domain loads at the median speed of 1.1 seconds.

Speed Percentile

73%

nmh.org is faster than approximately 73 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

TRAFFIC

This website is ranked #488.844 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Alexa data for nmh.org

Daily visitors by country

  • nmh.org daily visitors distribution - Total: 1 country
  • Flag for United States of AmericaUnited States of America (100.0%)

Traffic country ranks

Country Rank
Flag for United States of AmericaUnited States of America #111.824

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How nmh.org looks like on a mobile device such as an iPhone.

Tablet
How nmh.org looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 11% #202040
  • 11% #6060a0
  • 11% #c0c0d0
  • 9% #605060
  • 9% #605090
  • 9% #404050
  • 8% #303050
  • 6% #908090
  • 5% #706070
  • 5% #e0e0e0
  • 3% #b0b0c0
  • 2% #e0e0f0

Text/code ratio

nmh.org's text/code ratio is 4.86%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 4.86%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 9
  • <H3> 10
  • <H4> 4
  • <H5> 9
  • <H6> 9

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H2>
2nd level heading
What makes us better, makes you better.
Better people mean better experiences.
Northwestern medicine statistical data (2)
Northwestern medicine opens largest biomedical academic building in the u.s.
Breakthrough care in hundreds of locations near you.
<H3>
3rd level heading
Practicing physicians
Northwestern memorial hospital ranked 1st in ıllinois
Northwestern medicine hospitals to receive magnet designation
Employees
Medical specialties and sub-specialties
<H4>
4th level heading
Request appointments
Find doctors
Find locations
Related quick links
<H5>
5th level heading
Quick links
About us
Billing and ınsurance
For medical professionals
Feinberg school of medicine
<H6>
6th level heading
Northwestern medicine (2)
Utility navigation
Main navigation
Breadcrumb navigation
Request appointment, find doctors or contact us
Alt attributes Arrow up

We found 9 images on this website.
2 ALT attributes are missing on your image tags.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 2 images on nmh.org. Check your website to make sure it's specified for each image on the page.

SOCIAL

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 2.817
  • Likes 649
  • Shares 1.830
  • Comments 338
  • Pinterest iconPinterest 0
  • Linkedin iconLinkedin 0
  • Stumbleupon iconStumbleupon 0

DOMAIN

Domain Registrar NETWORK SOLUTIONS, LLC
Registration Date 07/27/1994 25 years, 8 months, 12 days ago
Last Modified 07/26/2019 8 months, 13 days ago
Nameservers Arrow up
Host IP Address Country
ns10.dnsmadeeasy.com 208.94.148.4 Flag for United StatesUnited States
ns11.dnsmadeeasy.com 208.80.124.4 Flag for United StatesUnited States
ns12.dnsmadeeasy.com 208.80.126.4 Flag for United StatesUnited States

SERVER

Server map
  • Service Provider (ISP)
  • Rackspace Hosting
  • IP Address
  • 192.237.225.138
  • Country
  • Flag for United StatesUnited States
  • Region
  • Texas , San Antonio
  • Latitude and Longitude
  • 29.508 : -98.3942

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