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Whois & Analysis for nngroup.com

Dec 13, 2019 7:58 pm UTC

DOMAIN OWNER WHOIS

The owner has chosen to keep his whois contact information private.
• Contact Name
Registration Private
• Organization
Domains By Proxy, LLC
• Address
DomainsByProxy.com, 14455 N. Hayden Road
• City
Scottsdale
• Zip Code
85260
• State
Arizona
• Country Code
US
• Phone Number
• Domain Registrar
Desktop screen Desktop screenshot for nngroup.com
83

9 criteria passed
2 criteria to solve

PERFORMANCE OPPORTUNITIES

Consider adding a robots.txt file in your web server's root directory.
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Fill the missing alt attributes on your images.
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OVERVIEW

• Domain Owner
Private
• Category
Technology & Computing  >  Web Design / HTML
• Online since
August 7, 1998 Explore Wayback Machine
• Age
25 years, 8 months, 26 days
• Alexa Rank
#15.148, nngroup.com is in the world's top 20.000 websites!

FREE FORM BUILDER

Representation of an online Form

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by GoDaddy.com, Inc. has expired on November 6, 2020.
Title Tag
Nielsen Norman Group: UX Training, Consulting, & Research
Length: 62 (recommended: 10 to 70)
Meta Description
A leader in the user experience field, NN/g conducts groundbreaking research, trains and certifies UX practitioners, and provides UX consulting to clients.
Length: 155 (recommended: 50 to 160)
Google preview
Desktop Version

Nielsen Norman Group: UX Training, Consulting, & Research

https://nngroup.com

A leader in the user experience field, NN/g conducts groundbreaking research, trains and certifies UX practitioners, and provides UX consulting to clients.

Mobile Version

https://nngroup.com

Nielsen Norman Group: UX Training, Consulting, & Research

A leader in the user experience field, NN/g conducts groundbreaking research, trains and certifies UX practitioners, and provides...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

Robots.txt
No robots.txt file was found on this page.
URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1, shrink-to-fit=no
robots noarchive

SEMANTIC ANALYSIS

The owner has associated the following topics to the website.

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by nngroup.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Nielsen Norman Group Confidence: 87% Arrow up

The Nielsen Norman Group (NN/g) is an American computer user interface and user experience consulting firm, founded in 1998 by Jakob Nielsen, Don Norman and Bruce Tognazzini.

Their work includes an analysis of the interface of Microsoft's Windows 8 operating system.

They have done analyses of the user experience of mobile devices (including the iPad) and intranets.

User experience Confidence: 71% Arrow up

User experience (UX) refers to a person's emotions and attitudes about using a particular product, system or service.

It includes the practical, experiential, affective, meaningful and valuable aspects of human–computer interaction and product ownership.

Additionally, it includes a person’s perceptions of system aspects such as utility, ease of use and efficiency.

User experience may be considered subjective in nature to the degree that it is about individual perception and thought with respect to the system.

User experience is dynamic as it is constantly modified over time due to changing usage circumstances and changes to individual systems as well as the wider usage context in which they can be found.

Research Confidence: 68% Arrow
Consultant Confidence: 67% Arrow
Training Confidence: 67% Arrow

WEBSITE SPEED

nngroup.com website speed is fast. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

2.1s

This domain loads at the median speed of 2.1 seconds.

Speed Percentile

39%

nngroup.com is faster than approximately 39 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #15.148 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • nngroup.com daily visitors distribution - Total: 17 countries
  • Flag for IndiaIndia (17.0%)
  • Flag for United States of AmericaUnited States of America (25.4%)
  • Flag for AustraliaAustralia (3.2%)
  • Flag for BrazilBrazil (3.6%)
  • Flag for CanadaCanada (3.1%)
  • Flaf icon for other countryOthers (47.7%)

Traffic country ranks

Country Rank
Flag for IndiaIndia #8.790
Flag for EgyptEgypt #8.663
Flag for SingaporeSingapore #7.941
Flag for TurkeyTurkey #38.573
Flag for MalaysiaMalaysia #11.344

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How nngroup.com looks like on a mobile device such as an iPhone.

Tablet
How nngroup.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 44% #ffffff
  • 31% #f0f0f0
  • 5% #201010
  • 5% #403030
  • 4% #302020
  • 2% #f0ffff
  • 1% #c00000
  • 1% #b0d0d0
  • 1% #a01010
  • 1% #505080
  • 1% #304070
  • 1% #fffff0

Text/code ratio

nngroup.com's text/code ratio is 9.87%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 9.87%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 1
  • <H2> 7
  • <H3> 25
  • <H4> 5
  • <H5> 0
  • <H6> 0
<H1>
Top level heading
We provide research-based ux guidance, by studying users around the world.
<H2>
2nd level heading
Recent articles from nn/g
Recent videos from nn/g
Upcoming training (2)
Popular ux topics
Our research
<H3>
3rd level heading
5 ux workshops and when to use them: a cheat sheet
Accelerators allow experts to ıncrease efficiency
Service blueprinting: top questions answered
Usability testing 101
2nd pillar of usability testing: appropriate tasks (video 2 of 3)
<H4>
4th level heading
World leaders in research-based user experience
Explore our research
Popular topics
About
Follow us
Alt attributes Arrow up

We found 17 images on this website.
15 ALT attributes are missing on your image tags.

Image Image URL Occurrences
Image with missing alt attribute found on nngroup.com https://media.nngroup.com/media/pagebits/data/images/hero-crop.jpg.1940x388_q70_autocrop_crop-smart_... 1
Image with missing alt attribute found on nngroup.com https://media.nngroup.com/media/videos/thumbnails/2nd_Pillar_of_Usability_Testing_Thumbnail.jpg.650x... 1
Image with missing alt attribute found on nngroup.com https://media.nngroup.com/media/videos/thumbnails/Marking_Required_Fields_in_Online_Forms_Thumbnail.... 1
Image with missing alt attribute found on nngroup.com https://media.nngroup.com/media/videos/thumbnails/1st_Pillar_of_Usability_Testing_Thumbnail.jpg.650x... 1
Image with missing alt attribute found on nngroup.com https://media.nngroup.com/media/videos/thumbnails/User_Need_Statements_in_Design_Thinking_Thumbnail.... 1

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 15 images on nngroup.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You're doing quiet good on social media!

Social shares are a key signal, among many others, that search engines use to evaluate the rankings of a website. Asking people to share your pages, adding visible social share buttons and make great quality content are 3 of the most powerful ways to grow your social presence.

  • Facebook iconFacebook
  • Total Engagement 679
  • Likes 172
  • Shares 394
  • Comments 113

DOMAIN REGISTRAR

Domain Registrar GODADDY.COM, LLC
Registration Date 08/07/1998 25 years, 8 months, 26 days ago
Last Modified 07/21/2019 4 years, 9 months, 13 days ago
Expiration Date 01/11/2020 Expired
Nameservers Arrow up
Host IP Address Country
ns1.dnsimple.com 162.159.24.4 Flag for United StatesUnited States
ns2.dnsimple.com 162.159.25.4 Flag for United StatesUnited States
ns3.dnsimple.com 162.159.26.4 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Amazon.com, Inc.
  • IP Address
  • 23.21.205.93
  • Country
  • Flag for United StatesUnited States
  • Region
  • Virginia , Ashburn
  • Latitude and Longitude
  • 39.0438 : -77.4874
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