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Whois & Analysis for northwesternmutual.com

Dec 19, 2019 4:53 pm UTC

DOMAIN OWNER WHOIS

The owner's whois contact information is public.
• Organization
Northwestern Mutual Life Insurance Company
• City
Milwaukee
• Zip Code
53202
• State
WI
• Country Code
US
• Phone Number
• Domain Registrar
Desktop screen Desktop screenshot for northwesternmutual.com
90

10 criteria passed
1 criteria to solve

PERFORMANCE OPPORTUNITIES

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OVERVIEW

• Domain Owner
Northwestern Mutual Life Insurance Company See more
• Category
Personal Finance  >  Insurance  >  Mutual Funds / ETFs
• Online since
April 26, 1995 Explore Wayback Machine
• Age
28 years, 11 months, 28 days
• Alexa Rank
#29.983, northwesternmutual.com is in the world's top 50.000 websites!

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by Entrust, Inc. has expired on October 17, 2021.
Title Tag
Northwestern Mutual | Spend Your Life Living
Length: 44 (recommended: 10 to 70)
Meta Description
Get everything you need from insurance to investments to financial planning, all in one place. Northwestern Mutual - spend your life living.
Length: 140 (recommended: 50 to 160)
Google preview
Desktop Version

Northwestern Mutual | Spend Your Life Living

https://northwesternmutual.com

Get everything you need from insurance to investments to financial planning, all in one place. Northwestern Mutual - spend your life living.

Mobile Version

https://northwesternmutual.com

Northwestern Mutual | Spend Your Life Living

Get everything you need from insurance to investments to financial planning, all in one place. Northwestern Mutual - spend your li...

Encoding
Great, language/character encoding is specified: utf-8
URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width,initial-scale=1,minimum-scale=1,maximum-scale=1,user-scalable=no

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by northwesternmutual.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Northwestern Mutual Confidence: 86% Arrow up

The Northwestern Mutual Life Insurance Company is an American financial services mutual organization based in Milwaukee.

The financial security company provides consultation on wealth and asset income protection, education planning, retirement planning, investment advisory services, trust and private client services, estate planning and business planning.

Its products include life insurance, disability income, and long-term care insurance; annuities; investments; and investment advisory products and services.

Insurance Confidence: 74% Arrow up

Insurance is a means of protection from financial loss.

It is a form of risk management primarily used to hedge against the risk of a contingent, uncertain loss.

Financial plan Confidence: 73% Arrow up

In general usage, a financial plan is a comprehensive evaluation of an individual's current pay and future financial state by using current known variables to predict future income, asset values and withdrawal plans.

This often includes a budget which organizes an individual's finances and sometimes includes a series of steps or specific goals for spending and saving in the future.

This plan allocates future income to various types of expenses, such as rent or utilities, and also reserves some income for short-term and long-term savings.

A financial plan is sometimes referred to as an investment plan, but in personal finance a financial plan can focus on other specific areas such as risk management, estates, college, or retirement.

Life insurance Confidence: 72% Arrow up

Life insurance (or life assurance, especially in the Commonwealth of Nations), is a contract between an insurance policy holder and an insurer or assurer, where the insurer promises to pay a designated beneficiary a sum of money (the benefit) in exchange for a premium, upon the death of an insured person (often the policy holder).

Depending on the contract, other events such as terminal illness or critical illness can also trigger payment.

The policy holder typically pays a premium, either regularly or as one lump sum.

Other expenses (such as funeral expenses) can also be included in the benefits.

Investment Confidence: 70% Arrow up

To invest is to allocate money (or sometimes another resource, such as time) in the expectation of some benefit in the future.

WEBSITE SPEED

northwesternmutual.com website speed is fast. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.2s

This domain loads at the median speed of 1.2 seconds.

Speed Percentile

70%

northwesternmutual.com is faster than approximately 70 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #29.983 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • northwesternmutual.com daily visitors distribution - Total: 2 countries
  • Flag for United States of AmericaUnited States of America (93.6%)
  • Flag for IndiaIndia (3.8%)
  • Flaf icon for other countryOthers (5.2%)

Traffic country ranks

Country Rank
Flag for United States of AmericaUnited States of America #6.009
Flag for IndiaIndia #84.795

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How northwesternmutual.com looks like on a mobile device such as an iPhone.

Tablet
How northwesternmutual.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 37% #ffffff
  • 12% #f0f0f0
  • 10% #a0b0c0
  • 9% #b0c0c0
  • 6% #90a0b0
  • 5% #8090a0
  • 4% #303040
  • 3% #f0ffff
  • 3% #404050
  • 2% #807070
  • 2% #c0d0d0
  • 2% #706060

Text/code ratio

northwesternmutual.com's text/code ratio is 6.90%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 6.90%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 1
  • <H2> 1
  • <H3> 5
  • <H4> 7
  • <H5> 1
  • <H6> 0
<H1>
Top level heading
Spend your life living
<H2>
2nd level heading
Tomorrow is important, but life is happening now.
<H3>
3rd level heading
What you get
Here to help you take the first step
Select your goal, we'll show you the way there.
Why northwestern mutual?
Let's get started.
<H4>
4th level heading
Log in
An expert to partner with
A plan tailored to your life
Best-in-class products & services
A++
<H5>
5th level heading
Login just got easier.
Alt attributes Arrow up

We found 13 images on this website.
4 ALT attributes are missing on your image tags.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 4 images on northwesternmutual.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

Congratulations, your website is highly shared on social media! It's an excellent signal for your overall SEO strategy.

  • Facebook iconFacebook
  • Total Engagement 34.238
  • Likes 3.472
  • Shares 30.184
  • Comments 582

DOMAIN REGISTRAR

Domain Registrar CSC CORPORATE DOMAINS, INC.
Registration Date 04/26/1995 28 years, 11 months, 28 days ago
Last Modified 04/23/2019 4 years, 12 months, 1 day ago
Expiration Date 04/27/2021 Expired
Nameservers Arrow up
Host IP Address Country
auth61.ns.uu.net 198.6.1.182 Flag for United StatesUnited States
ns1.northwesternmutual.com 216.20.176.228 Flag for United StatesUnited States
auth01.ns.uu.net 198.6.1.81 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Northwestern Mutual
  • IP Address
  • 216.20.178.205
  • Country
  • Flag for United StatesUnited States
  • Region
  • Wisconsin , Milwaukee
  • Latitude and Longitude
  • 43.0475 : -87.8964
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