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Whois & Analysis for novelis.com

Nov 22, 2019 2:41 pm UTC

DOMAIN OWNER WHOIS

The owner's whois contact information is public.
• Organization
Novelis, Inc.
• City
Kingston
• Zip Code
K7L 5L9
• State
ON
• Country Code
CA
• Phone Number
• Domain Registrar
Desktop screen Desktop screenshot for novelis.com
90

10 criteria passed
1 criteria to solve

PERFORMANCE OPPORTUNITIES

Fill the missing alt attributes on your images.
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OVERVIEW

• Domain Owner
Novelis, Inc. See more
• Category
Business  >  Metals
• Online since
• Age
24 years, 1 month, 20 days
• Alexa Rank
#655.207, novelis.com is in the world's top 1 million websites

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by Let's Encrypt has expired on January 7, 2020.
Title Tag
Aluminum Rolling, Automotive and Beverage Can Sheet | Novelis
Length: 61 (recommended: 10 to 70)
Meta Description
Novelis is the world leader in rolled aluminum products and recycling, and the largest global producer of automotive and beverage can sheet. Learn more.
Length: 152 (recommended: 50 to 160)
Google preview
Desktop Version

Aluminum Rolling, Automotive and Beverage Can Sheet | Novelis

https://novelis.com

Novelis is the world leader in rolled aluminum products and recycling, and the largest global producer of automotive and beverage can sheet. Learn more.

Mobile Version

https://novelis.com

Aluminum Rolling, Automotive and Beverage Can Sheet | Novelis

Novelis is the world leader in rolled aluminum products and recycling, and the largest global producer of automotive and beverage...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1
robots max-snippet:-1, max-image-preview:large, max-video-preview:-1

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by novelis.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Beverage can Confidence: 90% Arrow up

A beverage can is a metal container designed to hold a fixed portion of liquid such as carbonated soft drinks, alcoholic beverages, fruit juices, teas, herbal teas, energy drinks, etc.

Beverage cans are made of aluminum (75% of worldwide production) or tin-plated steel (25% worldwide production).

Worldwide production for all beverage cans is approximately 370 billion cans per year worldwide.

Novelis Confidence: 78% Arrow up

Novelis Inc. is an industrial aluminum company, headquartered in Atlanta, Georgia, United States Novelis is a leading producer of rolled aluminum and the global leader in beverage can recycling.

The company serves customers in sectors including beverage cans, automotive, consumer electronics, construction, foil and packaging.

Aluminium Confidence: 76% Arrow up

Aluminium or aluminum (in North American English) is a chemical element in the boron group with symbol Al and atomic number 13.

It is a silvery-white, soft, nonmagnetic, ductile metal.

By mass, aluminium makes up about 8% of the Earth's crust; it is the third most abundant element after oxygen and silicon and the most abundant metal in the crust, though it is less common in the mantle below.

Aluminium metal is so chemically reactive that native specimens are rare and limited to extreme reducing environments.

Instead, it is found combined in over 270 different minerals.

The chief ore of aluminium is bauxite.

Recycling Confidence: 74% Arrow up

Recycling is the process of converting waste materials into new materials and objects.

It is an alternative to "conventional" waste disposal that can save material and help lower greenhouse gas emissions (compared to plastic production, for example).

Recycling can prevent the waste of potentially useful materials and reduce the consumption of fresh raw materials, thereby reducing: energy usage, air pollution (from incineration), and water pollution (from landfilling).

Automotive industry Confidence: 69% Arrow up

The automotive industry is a wide range of companies and organizations involved in the design, development, manufacturing, marketing, and selling of motor vehicles, some of them are called automakers.

WEBSITE SPEED

novelis.com website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

3.6s

This domain loads at the median speed of 3.6 seconds.

Speed Percentile

15%

novelis.com is faster than approximately 15 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #655.207 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How novelis.com looks like on a mobile device such as an iPhone.

Tablet
How novelis.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 10% #103050
  • 8% #004090
  • 8% #002050
  • 8% #0080c0
  • 7% #506010
  • 7% #a0a0a0
  • 5% #405010
  • 5% #607010
  • 4% #304010
  • 4% #203010
  • 4% #708020
  • 3% #c0c0b0

Text/code ratio

novelis.com's text/code ratio is 4.87%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 4.87%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 17
  • <H3> 6
  • <H4> 9
  • <H5> 0
  • <H6> 0

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H2>
2nd level heading
About us (2)
Automotive (2)
Aluminum beverage cans
Specialty products
Sustainability at novelis
<H3>
3rd level heading
Novelis is the world’s leading supplier of aluminum sheet to the automotive industry.
Novelis is the largest producer of aluminum beverage can sheet and the world’s largest recycler of used beverage cans.
Novelis scientists work closely with our customers to help design some of today’s most advanced and sophisticated aluminum products.
Novelis develops world’s first aluminum sheet battery enclosure (3)
<H4>
4th level heading
We’re constantly partnering with customers to drive more #sustainable packaging solutions with infinitely recyclabl… https://t.co/ncsqvpvc9p
ınvestors & media
Suppliers
Msds, certifications and reports
Customer login
Alt attributes Arrow up

We found 18 images on this website.
15 ALT attributes are missing on your image tags.

Image Image URL Occurrences
Image with missing alt attribute found on novelis.com https://2gjjon1sdeu33dnmvp1qwsdx-wpengine.netdna-ssl.com/wp-content/uploads/2018/04/car-ico.png 1
Image with missing alt attribute found on novelis.com https://2gjjon1sdeu33dnmvp1qwsdx-wpengine.netdna-ssl.com/wp-content/uploads/2018/04/can-ico.png 1
Image with missing alt attribute found on novelis.com https://2gjjon1sdeu33dnmvp1qwsdx-wpengine.netdna-ssl.com/wp-content/uploads/2018/04/building-ico.png 1
Image with missing alt attribute found on novelis.com https://2gjjon1sdeu33dnmvp1qwsdx-wpengine.netdna-ssl.com/wp-content/uploads/2018/04/workers-ico.png 1
Image with missing alt attribute found on novelis.com https://2gjjon1sdeu33dnmvp1qwsdx-wpengine.netdna-ssl.com/wp-content/uploads/2018/04/map-ico.png 1

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 15 images on novelis.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You're doing quiet good on social media!

Social shares are a key signal, among many others, that search engines use to evaluate the rankings of a website. Asking people to share your pages, adding visible social share buttons and make great quality content are 3 of the most powerful ways to grow your social presence.

  • Facebook iconFacebook
  • Total Engagement 342
  • Likes 3
  • Shares 339
  • Comments 0

DOMAIN REGISTRAR

Domain Registrar CSC CORPORATE DOMAINS, INC.
Registration Date 03/07/2000 24 years, 1 month, 20 days ago
Last Modified 03/02/2019 5 years, 1 month, 26 days ago
Expiration Date 03/07/2021 Expired
Nameservers Arrow up
Host IP Address Country
cmtu.mt.ns.els-gms.att.net 99.99.99.132 Flag for United StatesUnited States
cbru.br.ns.els-gms.att.net 68.94.156.132 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Google LLC
  • IP Address
  • 35.184.113.95
  • Country
  • Flag for United StatesUnited States
  • Region
  • Virginia , Ashburn
  • Latitude and Longitude
  • 39.0438 : -77.4874
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