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Whois & Analysis for npd.com

Dec 19, 2019 4:18 pm UTC

DOMAIN OWNER WHOIS

The owner's whois contact information is public.
• Contact Name
THE NPD GROUP, INC.
• Organization
THE NPD GROUP, INC.
• Address
900 W SHORE RD
• City
PORT WASHINGTON
• Zip Code
11050-4663
• State
NY
• Country Code
US
• Phone Number
• Domain Registrar
Desktop screen Desktop screenshot for npd.com
86

9 criteria passed
2 criteria to solve

PERFORMANCE OPPORTUNITIES

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OVERVIEW

• Domain Owner
THE NPD GROUP, INC. See more
• Category
Business  >  Marketing  >  Personal Finance  >  Financial News
• Online since
January 27, 1995 Explore Wayback Machine
• Age
29 years, 9 months, 13 days
• Alexa Rank
#55.371, npd.com is in the world's top 100.000 websites!

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by DigiCert Inc has expired on December 1, 2020.
Title Tag
NPD Group - Market Research | Consumer Trends
Length: 45 (recommended: 10 to 70)
Meta Description
NPD's expert industry analysis and advisory services help retailers and manufacturers identify market trends to make smarter business decisions.
Length: 144 (recommended: 50 to 160)
Google preview
Desktop Version

NPD Group - Market Research | Consumer Trends

https://npd.com

NPD's expert industry analysis and advisory services help retailers and manufacturers identify market trends to make smarter business decisions.

Mobile Version

https://npd.com

NPD Group - Market Research | Consumer Trends

NPD's expert industry analysis and advisory services help retailers and manufacturers identify market trends to make smarter busin...

Encoding
No language/character encoding is specified
URL Resolve
URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1, maximum-scale=1, minimum-scale=1
robots index,follow,noodp

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by npd.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
The NPD Group Confidence: 88% Arrow up

The NPD Group, Inc. (NPD; formerly National Purchase Diary) is a market research company.

The NPD Group operates in 20 countries, interviews 12 million consumers a year, and monitors consumer purchase data from over 165,000 stores.

It ranks among the top 25 market research companies in the independent Honomichl Top 50 report.

In 2013, NPD ranked as the 9th largest market research company in the world, according to this report.

Market research Confidence: 79% Arrow up

Market research is any organized effort to gather information about target markets or customers.

It is a very important component of business strategy.

The term is commonly interchanged with marketing research; however, expert practitioners may wish to draw a distinction, in that marketing research is concerned specifically about marketing processes, while market research is concerned specifically with markets.

Consumer Confidence: 75% Arrow up

A consumer is a person or organization that uses economic services or commodities.

In economic systems consumers are utilities expressed in the decision to trade or not.

Service (economics) Confidence: 74% Arrow up

In economics, a service is a transaction in which no physical goods is transferred from the seller to the buyer.

The benefits of such a service are held to be demonstrated by the buyer's willingness to make the exchange.

Public services are those that society (nation state, fiscal union, region) as a whole pays for.

Using resources, skill, ingenuity, and experience, service providers benefit service consumers.

Business Confidence: 73% Arrow up

A business (also known as an enterprise, a company or a firm) is an organizational entity involved in the provision of goods and services to consumers.

Businesses serve as a form of economic activity, and are prevalent in capitalist economies, where most of them are privately owned and provide goods and services allocated through a market to consumers and customers in exchange for other goods, services, money, or other forms of exchange that hold intrinsic economic value.

Businesses may also be social non-profit enterprises or state-owned public enterprises operated by governments with specific social and economic objectives.

A business owned by multiple private individuals may form as an incorporated company or jointly organise as a partnership.

Countries have different laws that may ascribe different rights to the various business entities.

WEBSITE SPEED

npd.com website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1s

This domain loads at the median speed of 1 seconds.

Speed Percentile

80%

npd.com is faster than approximately 80 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #55.371 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • npd.com daily visitors distribution - Total: 3 countries
  • Flag for United States of AmericaUnited States of America (74.5%)
  • Flag for IndiaIndia (7.1%)
  • Flag for TaiwanTaiwan (4.3%)
  • Flaf icon for other countryOthers (14.1%)

Traffic country ranks

Country Rank
Flag for United States of AmericaUnited States of America #12.912
Flag for IndiaIndia #72.451
Flag for TaiwanTaiwan #13.159

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How npd.com looks like on a mobile device such as an iPhone.

Tablet
How npd.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 26% #f0f0f0
  • 13% #ffffff
  • 11% #306080
  • 7% #205070
  • 7% #407080
  • 4% #0070c0
  • 3% #f0ffff
  • 3% #f0fff0
  • 2% #7090a0
  • 2% #508090
  • 1% #70b0e0
  • 1% #f0e0e0

Text/code ratio

npd.com's text/code ratio is 3.36%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 3.36%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 1
  • <H2> 4
  • <H3> 7
  • <H4> 39
  • <H5> 0
  • <H6> 0
<H1>
Top level heading
Achieve data-driven growth
<H2>
2nd level heading
Web content viewer
Holiday 2019 ınsights
We help you measure, predict, and ımprove your business — advising along the way
ınsights ın your ınbox
<H3>
3rd level heading
Data, ındustry expertise, and prescriptive analytics to help grow your business in a changing world
7 winning models for retail experiences in the future
The aging of e-commerce
Less than 10% of u.s. consumers spend $1,000+ on their smartphone
...npd was the greatest investment we've made for the business
<H4>

For a better readability, only the first 20 <H4> tags are shown below.

4th level heading
Measure (2)
Predict (2)
ımprove (2)
Advise (2)
ındustry expertise
Alt attributes Arrow up

We found 16 images on this website.
11 ALT attributes are missing on your image tags. The issue affects 10 actual different images that could be loaded more than once in your page.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 11 images on npd.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 1.460
  • Likes 79
  • Shares 1.346
  • Comments 35

DOMAIN REGISTRAR

Domain Registrar NETWORK SOLUTIONS, LLC
Registration Date 01/27/1995 29 years, 9 months, 13 days ago
Last Modified 12/18/2017 6 years, 10 months, 22 days ago
Expiration Date 01/28/2026 1 year, 2 months, 23 days from now
Nameservers Arrow up
Host IP Address Country
pdns99.ultradns.com 156.154.64.99 Flag for United StatesUnited States
pdns99.ultradns.net 156.154.65.99 Flag for United StatesUnited States
pdns99.ultradns.org 156.154.67.99 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Zayo Bandwidth Inc
  • IP Address
  • 209.133.104.243
  • Country
  • Flag for United StatesUnited States
  • Region
  • New York , Port Washington
  • Latitude and Longitude
  • 40.8094 : -73.6573
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