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SEO Report for npr.org

October 30, 2019 11:20 AM
Desktop screen Desktop screenshot for npr.org

SEO SCORE

Favicon for npr.orgnpr.org
69

8 criteria passed
3 criteria to solve

PERFORMANCE OPPORTUNITIES

Make your title tag clear, concise and include your most important keywords.
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Make your meta description eloquent and appealing, neither too short nor too long.
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OVERVIEW

• Category
News / Weather / Information
• Online since
December 13, 1993 (explore Wayback Machine)
• Age
25 years, 11 months, 9 days
• Alexa Rank
#701, npr.org is in the world's top 1.000 websites!

FREE FORM BUILDER

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SEO

Redirection
npr.org redirects to https://choice.npr.org
SSL Certificate
Great, this website is SSL secured (HTTPS).
The certificate issued by DigiCert Inc is valid from December 18, 2018 to January 15, 2021.
Title Tag
NPR : National Public Radio : News & Analysis, World, US, Music & Arts : NPR
Length: 84 (recommended: 10 to 70)
Meta Description
NPR delivers breaking national and world news. Also top stories from business, politics, health, science, technology, music, arts and culture. Subscribe to podcasts and RSS feeds.
Length: 179 (recommended: 50 to 160)
Google preview
Desktop Version

NPR : National Public Radio : News & Analysis, World, US, Music &a...

https://npr.org

NPR delivers breaking national and world news. Also top stories from business, politics, health, science, technology, music, arts and culture. Subscribe to podcasts...

Mobile Version

Favicon for npr.org https://npr.org

NPR : National Public Radio : News & Analysis, World, US, Music &a...

NPR delivers breaking national and world news. Also top stories from business, politics, health, science, technology, music, arts...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
robots noarchive,index,follow
rating General
viewport width=device-width, initial-scale=1, shrink-to-fit=no

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by npr.org.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
NPR Confidence: 81% Arrow up

National Public Radio (usually shortened to NPR, stylized as npr) is an American privately and publicly funded non-profit membership media organization that serves as a national syndicator to a network of 900 public radio stations in the United States.

Social media Confidence: 77% Arrow up

Social media are computer-mediated technologies that facilitate the creation and sharing of information, ideas, career interests and other forms of expression via virtual communities and networks.

The variety of stand-alone and built-in social media services currently available introduces challenges of definition; however, there are some common features:

User experience Confidence: 73% Arrow up

User experience (UX) refers to a person's emotions and attitudes about using a particular product, system or service.

It includes the practical, experiential, affective, meaningful and valuable aspects of human–computer interaction and product ownership.

Additionally, it includes a person’s perceptions of system aspects such as utility, ease of use and efficiency.

User experience may be considered subjective in nature to the degree that it is about individual perception and thought with respect to the system.

User experience is dynamic as it is constantly modified over time due to changing usage circumstances and changes to individual systems as well as the wider usage context in which they can be found.

Information Confidence: 68% Arrow
Personalization Confidence: 68% Arrow

WEBSITE SPEED

npr.org website speed is fast. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.6s

This domain loads at the median speed of 1.6 seconds.

Speed Percentile

57%

npr.org is faster than approximately 57 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

TRAFFIC

This website is ranked #701 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Alexa data for npr.org

Daily visitors by country

  • npr.org daily visitors distribution - Total: 10 countries
  • Flag for United States of AmericaUnited States of America (79.6%)
  • Flag for JapanJapan (9.5%)
  • Flaf icon for other countryOthers (11.6%)

Traffic country ranks

Country Rank
Flag for IndiaIndia #3.474
Flag for United States of AmericaUnited States of America #193
Flag for AustraliaAustralia #1.366
Flag for United Kingdom of Great Britain and Northern IrelandUnited Kingdom of Great Britain and Northern Ireland #2.058
Flag for FranceFrance #3.671

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How npr.org looks like on a mobile device such as an iPhone.

Tablet
How npr.org looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 89% #ffffff
  • 8% #f0f0f0
  • 1% #f0ffff
  • 0% #fffff0
  • 0% #c0d0e0
  • 0% #3060a0
  • 0% #e0d0c0
  • 0% #4070b0
  • 0% #b0c0e0
  • 0% #6070a0
  • 0% #f0f0ff
  • 0% #6090d0

Text/code ratio

npr.org's text/code ratio is 8.37%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 8.37%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 28
  • <H3> 31
  • <H4> 6
  • <H5> 0
  • <H6> 4

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H2>
2nd level heading
Politics (4)
Economy
Shots - health news (3)
Author ınterviews (2)
World (2)
<H3>

For a better readability, only the first 20 <H3> tags are shown below.

3rd level heading
State dept. officials to testify giuliani was seen as 'obstacle' on ukraine
Read: house democrats release draft resolution on ımpeachment ınquiry
House democrats unveil ımpeachment process resolution; white house remains defiant
As growth slows, the economy ıs falling short of trump's target
A trial for kids at risk of type 1 diabetes was scaled back, leaving families ın limbo
<H4>
4th level heading
Czech-chinese ties are affected as prague stands up to beijing
Can dolly parton heal america?
Wildfire season ıs here to stay
ın california, air tanker pilots help keep wildfires at bay
'tom clancy's jack ryan' offers a dose of retro heroism ın ıts 2nd season
<H6>
6th level heading
Read & listen
Connect
About npr
Get ınvolved
Alt attributes Arrow up

We found 50 images on this website.
21 ALT attributes are missing on your image tags.

Image Image URL Occurrences
Image with missing alt attribute found on npr.org https://media.npr.org/chrome/programs/logos/morning-edition.jpg 1
Image with missing alt attribute found on npr.org https://media.npr.org/assets/img/2019/02/26/we_otherentitiestemplatesat_sq-cbde87a2fa31b01047441e6f3... 1
Image with missing alt attribute found on npr.org https://media.npr.org/assets/img/2019/02/26/we_otherentitiestemplatesun_sq-4a03b35e7e5adfa446aec3745... 1
Image with missing alt attribute found on npr.org https://media.npr.org/chrome/programs/logos/all-things-considered.png 1
Image with missing alt attribute found on npr.org https://media.npr.org/chrome/programs/logos/fresh-air.png 1

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 21 images on npr.org. Check your website to make sure it's specified for each image on the page.

SOCIAL

This is an overview of your homepage shares on social networks.

Congratulations, your website is highly shared on social media! It's an excellent signal for your overall SEO strategy.

  • Facebook iconFacebook
  • Total Engagement 37.157
  • Likes 13.130
  • Shares 15.765
  • Comments 8.262
  • Pinterest iconPinterest 0
  • Linkedin iconLinkedin 0
  • Stumbleupon iconStumbleupon 0

DOMAIN

Domain Registrar NETWORK SOLUTIONS, LLC
Registration Date 12/13/1993 25 years, 11 months, 9 days ago
Last Modified 06/27/2019 4 months, 23 days ago
Nameservers Arrow up
Host IP Address Country
holmes.npr.org 205.153.36.175 Flag for United StatesUnited States
watson.npr.org 209.144.103.30 Flag for United StatesUnited States

SERVER

  • Service Provider (ISP)
  • CenturyLink Communications
  • IP Address
  • 216.35.221.76
  • Country
  • Flag for United StatesUnited States
  • Region
  • District of Columbia , Washington
  • Latitude and Longitude
  • 38.9072 : -77.0369

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