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SEO Report for nps.gov

November 30, 2019 9:32 AM
Desktop screen Desktop screenshot for nps.gov

SEO SCORE

Favicon for nps.govnps.gov
72

9 criteria passed
2 criteria to solve

PERFORMANCE OPPORTUNITIES

Follow Google PageSpeed Insights to make your page faster.
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Fill the missing alt attributes on your images.
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OVERVIEW

• Category
Travel  >  National Parks  >  Law, Government, & Politics  >  Government Resources
• Alexa Rank
#4.015, nps.gov is in the world's top 5.000 websites!

FREE FORM BUILDER

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SEO

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by GoDaddy.com, Inc. has expired on May 30, 2020.
Title Tag
NPS.gov Homepage (U.S. National Park Service)
Length: 45 (recommended: 10 to 70)
Meta Description
The National Park Service cares for special places saved by the American people so that all may experience our heritage.
Length: 120 (recommended: 50 to 160)
Google preview
Desktop Version

NPS.gov Homepage (U.S. National Park Service)

https://nps.gov

The National Park Service cares for special places saved by the American people so that all may experience our heritage.

Mobile Version

Favicon for nps.gov https://nps.gov

NPS.gov Homepage (U.S. National Park Service)

The National Park Service cares for special places saved by the American people so that all may experience our heritage.

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1.0

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by nps.gov.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
National Park Service Confidence: 70% Arrow up

The National Park Service (NPS) is an agency of the United States federal government that manages all U.S. national parks, many American national monuments, and other conservation and historical properties with various title designations.

It was created on August 25, 1916, by Congress through the National Park Service Organic Act and is an agency of the United States Department of the Interior.

The NPS is charged with a dual role of preserving the ecological and historical integrity of the places entrusted to its management while also making them available and accessible for public use and enjoyment.

Americans Confidence: 66% Arrow up

Americans are citizens of the United States of America.

The country is home to people of many different national origins.

As a result, Americans do not equate their nationality with ethnicity, but with citizenship and allegiance.

Although citizens make up the majority of Americans, non-citizen residents, dual citizens, and expatriates may also claim an American identity.

WEBSITE SPEED

nps.gov website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

0.7s

This domain loads at the median speed of 0.7 seconds.

Speed Percentile

89%

nps.gov is faster than approximately 89 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

TRAFFIC

This website is ranked #4.015 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Alexa data for nps.gov

Daily visitors by country

  • nps.gov daily visitors distribution - Total: 7 countries
  • Flag for United States of AmericaUnited States of America (82.6%)
  • Flaf icon for other countryOthers (17.4%)

Traffic country ranks

Country Rank
Flag for IndiaIndia #14.061
Flag for United States of AmericaUnited States of America #832
Flag for AustraliaAustralia #3.225
Flag for United Kingdom of Great Britain and Northern IrelandUnited Kingdom of Great Britain and Northern Ireland #16.764
Flag for GreeceGreece #5.617

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How nps.gov looks like on a mobile device such as an iPhone.

Tablet
How nps.gov looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 51% #000000
  • 19% #101000
  • 11% #ffffff
  • 5% #504030
  • 2% #908080
  • 2% #f0f0f0
  • 2% #705040
  • 1% #703010
  • 0% #607080
  • 0% #fffff0
  • 0% #a04010
  • 0% #000010

Text/code ratio

nps.gov's text/code ratio is 6.49%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 6.49%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 2
  • <H3> 11
  • <H4> 1
  • <H5> 0
  • <H6> 0

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H2>
2nd level heading
Native american heritage
Discover america's story: the national parks
<H3>
3rd level heading
Open menu
Explore this park
Explore the national park service
'tis the season
Tools for educators
<H4>
4th level heading
Contact us
Alt attributes Arrow up

We found 13 images on this website.
1 ALT attributes are missing on your image tags.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 1 images on nps.gov. Check your website to make sure it's specified for each image on the page.

SOCIAL

This is an overview of your homepage shares on social networks.

Congratulations, your website is highly shared on social media! It's an excellent signal for your overall SEO strategy.

  • Facebook iconFacebook
  • Total Engagement 30.698
  • Likes 15.800
  • Shares 10.416
  • Comments 4.482
  • Pinterest iconPinterest 0
  • Linkedin iconLinkedin 0
  • Stumbleupon iconStumbleupon 0

SERVER

Server map
  • Service Provider (ISP)
  • Amazon.com, Inc.
  • IP Address
  • 52.6.8.53
  • Country
  • Flag for United StatesUnited States
  • Region
  • Virginia , Ashburn
  • Latitude and Longitude
  • 39.0438 : -77.4874

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