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Whois & Analysis for nrs.com

Dec 9, 2019 6:33 am UTC

DOMAIN OWNER WHOIS

The owner's whois contact information is public.
• Contact Name
Web Manager
• Organization
NRS
• Address
2009 S Main St
• City
Moscow
• Zip Code
83843-8913
• State
ID
• Country Code
US
• Phone Number
• Domain Registrar
TierraNet Inc. d/b/a DomainDiscover
See Domain Dates and Nameservers
See Server Details
Desktop screen Desktop screenshot for nrs.com
90

10 criteria passed
1 criteria to solve

PERFORMANCE OPPORTUNITIES

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OVERVIEW

• Domain Owner
NRS See more
• Category
Travel  >  Camping
• Online since
February 27, 1995 Explore Wayback Machine
• Age
29 years, 8 months, 25 days
• Alexa Rank
#194.252, nrs.com is in the world's top 1 million websites

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by COMODO CA Limited has expired on February 21, 2020.
Title Tag
NRS | Kayak Gear, Rafting Supplies, SUPs & Boating Equipment
Length: 64 (recommended: 10 to 70)
Meta Description
Shop raft, kayak and camping gear, SUPs, paddling apparel for men, women & kids and river supplies with the NRS Rock Solid Guarantee and Free Shipping over $75.
Length: 164 (recommended: 50 to 160)
Google preview
Desktop Version

NRS | Kayak Gear, Rafting Supplies, SUPs & Boating Equipment

https://nrs.com

Shop raft, kayak and camping gear, SUPs, paddling apparel for men, women & kids and river supplies with the NRS Rock Solid Guarantee and Free Shipping over $75.

Mobile Version

https://nrs.com

NRS | Kayak Gear, Rafting Supplies, SUPs & Boating Equipment

Shop raft, kayak and camping gear, SUPs, paddling apparel for men, women & kids and river supplies with the NRS Rock Solid Gua...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1.0
robots index, follow

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by nrs.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Kayak Confidence: 80% Arrow up

A kayak is a small, narrow watercraft which is propelled by means of a double-bladed paddle.

The word kayak originates from the Greenlandic language, where it is the word qajaq (pronounced).

In the UK the term canoe is often used when referring to a kayak.

Rafting Confidence: 74% Arrow up

Rafting and white water rafting are recreational outdoor activities which use an inflatable raft to navigate a river or other body of water.

This is often done on whitewater or different degrees of rough water, and generally represents a new and challenging environment for participants.

Dealing with risk and the need for teamwork is often a part of the experience.

The development of this activity as a leisure sport has become popular since the mid-1970s, evolving from individuals paddling rafts with double-bladed paddles to multi-person rafts propelled by single-bladed paddles and steered by a tour guide at the stern.

It is considered an extreme sport, and can be fatal.

The International Rafting Federation, often referred to as the IRF, is the worldwide body which oversees all aspects of the sport.

Camping Confidence: 69% Arrow up

Camping is an outdoor recreational activity involving overnight stays away from home in a shelter such as a tent, a caravan, or even a motorhome.

Generally participants leave developed areas to spend time outdoors in more natural ones in pursuit of activities providing them enjoyment.

To be regarded as "camping" a minimum of one night is spent outdoors, distinguishing it from day-tripping, picnicking, and other similarly short-term recreational activities.

Camping can be enjoyed through all four seasons.

Boating Confidence: 67% Arrow
Rock (geology) Confidence: 67% Arrow

WEBSITE SPEED

nrs.com website speed is fast. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.3s

This domain loads at the median speed of 1.3 seconds.

Speed Percentile

66%

nrs.com is faster than approximately 66 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #194.252 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • nrs.com daily visitors distribution - Total: 1 country
  • Flag for United States of AmericaUnited States of America (68.6%)
  • Flaf icon for other countryOthers (31.4%)

Traffic country ranks

Country Rank
Flag for United States of AmericaUnited States of America #67.026

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How nrs.com looks like on a mobile device such as an iPhone.

Tablet
How nrs.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 48% #f0f0f0
  • 6% #705040
  • 5% #503020
  • 5% #ffffff
  • 4% #504030
  • 3% #402010
  • 2% #30b0e0
  • 2% #d0e0f0
  • 2% #704030
  • 2% #c0d0e0
  • 1% #801020
  • 1% #20a0d0

Text/code ratio

nrs.com's text/code ratio is 12.56%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 12.56%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 4
  • <H3> 8
  • <H4> 0
  • <H5> 0
  • <H6> 0

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H2>
2nd level heading
Shop by activity
Media stream
About nrs: northwest river supplies
Consumer ınformation
<H3>
3rd level heading
877.677.4327
Send an email
Live chat
Find a dealer
Learn center
Alt attributes Arrow up

We found 22 images on this website.
1 ALT attributes are missing on your image tags.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 1 images on nrs.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 3.190
  • Likes 806
  • Shares 2.148
  • Comments 236

DOMAIN REGISTRAR

Domain Registrar TIERRANET INC. D/B/A DOMAINDISCOVER
Registration Date 02/27/1995 29 years, 8 months, 25 days ago
Last Modified 03/01/2019 5 years, 8 months, 22 days ago
Expiration Date 02/28/2020 Expired
Nameservers Arrow up
Host IP Address Country
ns3.inetu.net 74.85.141.3 Flag for United StatesUnited States
ns4.inetu.net 74.85.141.4 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • ViaWest
  • IP Address
  • 162.245.225.134
  • Country
  • Flag for United StatesUnited States
  • Region
  • Pennsylvania , Allentown
  • Latitude and Longitude
  • 40.6084 : -75.4902
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