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SEO Report for o.co

November 28, 2019 10:10 AM
Desktop screen Desktop screenshot for o.co

SEO SCORE

Favicon for o.coo.co
52

6 criteria passed
5 criteria to solve

PERFORMANCE OPPORTUNITIES

Make your website secure with an SSL certificate.
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Make your meta description eloquent and appealing, neither too short nor too long.
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OVERVIEW

• Category
Shopping
• Online since
April 26, 2010 (explore Wayback Machine)
• Age
10 years, 5 months, 7 days

FREE FORM BUILDER

Representation of an online Form

Free online forms for your website

Use our free online form builder to create any type of form for o.co.

Beauty and simplicity.

Use templates. No coding. Embed anywhere. Get emails. Collect data.


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SEO

Redirection
o.co redirects to https://overstock.com
SSL Certificate
This website is not SSL secured (HTTPS). Consider adding a free SSL Certificate.
Title Tag
Overstock.com | The Best Deals Online: Furniture, Bedding, Jewelry & More
Length: 77 (recommended: 10 to 70)
Meta Description
Let Overstock.com help you discover designer brands and home goods at the lowest prices online. See for yourself why shoppers love our selection and award-winning customer service.
Length: 180 (recommended: 50 to 160)
Google preview
Desktop Version

Overstock.com | The Best Deals Online: Furniture, Bedding, Jewelry &am...

http://o.co

Let Overstock.com help you discover designer brands and home goods at the lowest prices online. See for yourself why shoppers love our selection and award-winning cu...

Mobile Version

Favicon for o.co http://o.co

Overstock.com | The Best Deals Online: Furniture, Bedding, Jewelry &am...

Let Overstock.com help you discover designer brands and home goods at the lowest prices online. See for yourself why shoppers love...

Encoding
Great, language/character encoding is specified: utf-8
Hreflang Tags
Alternate URL Hreflang
https://www.overstock.com en
https://www.overstock.ca en-ca
URL Resolve

No 301 redirects are in place to redirect traffic to your preferred domain. Pages that load successfully both with and without www. are treated as duplicate content! Not all versions of your page point to the same URL.

Robots.txt
No robots.txt file was found on this page.
URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1
robots index,follow
author Overstock™
viewport width=device-width, initial-scale=1

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by o.co.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Overstock.com Confidence: 87% Arrow up

Overstock.com, Inc. is an American internet retailer headquartered in Midvale, Utah, near Salt Lake City.

Patrick M.

Byrne founded the company in 1997 and launched the company in May 1999.

Overstock.com initially sold exclusively surplus and returned merchandise on an online e-commerce marketplace, liquidating the inventories of at least 18 failed dot-com companies at below-wholesale prices.

The company continues to sell home decor, furniture, bedding, and many other goods that are closeout merchandise, however, it also sells new merchandise.

Furniture Confidence: 68% Arrow up

Furniture refers to movable objects intended to support various human activities such as seating (e.g., chairs, stools, and sofas), eating (tables), and sleeping (e.g., beds).

Furniture is also used to hold objects at a convenient height for work (as horizontal surfaces above the ground, such as tables and desks), or to store things (e.g., cupboards and shelves).

Furniture can be a product of design and is considered a form of decorative art.

In addition to furniture's functional role, it can serve a symbolic or religious purpose.

It can be made from many materials, including metal, plastic, and wood.

Furniture can be made using a variety of woodworking joints which often reflect the local culture.

Brand Confidence: 68% Arrow
Jewellery Confidence: 67% Arrow
Customer service Confidence: 62% Arrow

WEBSITE SPEED

o.co website speed is fast. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How o.co looks like on a mobile device such as an iPhone.

Tablet
How o.co looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 27% #d0d0d0
  • 23% #000000
  • 15% #ffffff
  • 6% #e0e0e0
  • 4% #902020
  • 3% #f0f0f0
  • 3% #100000
  • 2% #400000
  • 2% #b03030
  • 2% #701010
  • 1% #200000
  • 1% #f0b0b0

Text/code ratio

o.co's text/code ratio is 1.47%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 1.47%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 5
  • <H3> 3
  • <H4> 0
  • <H5> 0
  • <H6> 0

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H2>
2nd level heading
Shop our featured sales
Gift giving made easy
Top home product deals
More ways to shop
Sponsored partners
<H3>
3rd level heading
Christmas decor refresh
ıt's gifting season
Holiday hosting
Alt attributes Arrow up

We found 66 images on this website.
4 ALT attributes are missing on your image tags.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 4 images on o.co. Check your website to make sure it's specified for each image on the page.

SOCIAL

This is an overview of your homepage shares on social networks.

Congratulations, your website is highly shared on social media! It's an excellent signal for your overall SEO strategy.

  • Facebook iconFacebook
  • Total Engagement 366.287
  • Likes 105.510
  • Shares 227.516
  • Comments 33.261
  • Pinterest iconPinterest 400
  • Linkedin iconLinkedin 0
  • Stumbleupon iconStumbleupon 0

DOMAIN

Domain Registrar MARKMONITOR, INC.
Registration Date 04/26/2010 10 years, 5 months, 7 days ago
Last Modified 07/13/2018 2 years, 2 months, 18 days ago
Nameservers Arrow up
Host IP Address Country
dns2.p01.nsone.net 198.51.45.1 Flag for United StatesUnited States
dns3.p01.nsone.net 198.51.44.65 Flag for United StatesUnited States
dns1.p01.nsone.net 198.51.44.1 Flag for United StatesUnited States

SERVER

Server map
  • Service Provider (ISP)
  • Overstock.com
  • IP Address
  • 173.241.154.157
  • Country
  • Flag for United StatesUnited States
  • Region
  • Illinois , Chicago
  • Latitude and Longitude
  • 41.8781 : -87.6298

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