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SEO Report for obi.at

December 20, 2019 10:12 PM
Desktop screen Desktop screenshot for obi.at

SEO SCORE

Favicon for obi.atobi.at
90

10 criteria passed
1 criteria to solve

PERFORMANCE OPPORTUNITIES

Fill the missing alt attributes on your images.
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OVERVIEW

• Category
Home & Garden  >  Remodeling & Construction
• Alexa Rank
#43.185, obi.at is in the world's top 50.000 websites!

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SEO

SSL Certificate
Great, this website is SSL secured (HTTPS).
The certificate issued by DigiCert Inc is valid from January 8, 2019 to March 8, 2021.
Title Tag
OBI Baumarkt & Online-Shop - alles für Heim, Haus, Garten und Bau
Length: 70 (recommended: 10 to 70)
Meta Description
OBI Baumarkt - Ihre Nummer Eins für Heimwerken, Bauen und Garten. Mit mehr als 30.000 Artikeln online, vor Ort in Ihrer Nähe und online für Sie da!
Length: 150 (recommended: 50 to 160)
Google preview
Desktop Version

OBI Baumarkt & Online-Shop - alles für Heim, Haus, Garten und Bau

https://obi.at

OBI Baumarkt - Ihre Nummer Eins für Heimwerken, Bauen und Garten. Mit mehr als 30.000 Artikeln online, vor Ort in Ihrer Nähe und online für Sie da!

Mobile Version

Favicon for obi.at https://obi.at

OBI Baumarkt & Online-Shop - alles für Heim, Haus, Garten und Bau

OBI Baumarkt - Ihre Nummer Eins für Heimwerken, Bauen und Garten. Mit mehr als 30.000 Artikeln online, vor Ort in Ihrer Nähe und o...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
robots index, follow, noodp
viewport width=device-width, initial-scale=1.0, minimum-scale=0.5, maximum-scale=1.5

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by obi.at.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Obi (Baumarkt) Confidence: 80% Arrow up

Die Obi Group Holding SE & Co. KGaA (Eigenschreibweise OBI in Majuskeln) ist eine europaweit agierende Baumarkt-Handelskette mit Hauptsitz in Wermelskirchen in Deutschland.

Heimwerken Confidence: 79% Arrow up

Als Heimwerken bezeichnet man im Allgemeinen alle nicht als Beruf ausgeübten handwerklichen Tätigkeiten in und an selbst bewohntem Wohnraum - unter dem Motto "Do it yourself" (engl.

Mach es selbst!).

Baumarkt Confidence: 72% Arrow up

Ein Baumarkt ist in der Regel ein großflächiger Supermarkt, der sich auf Materialien für Heimwerker spezialisiert hat.

Baumärkte wurden konzeptionell aus den USA übernommen, wo sie unter der Bezeichnung „Hardware Store“ bekannt sind.

Im betriebswirtschaftlichen Zusammenhang wird auch häufig von der „DIY-Branche“ (Abkürzung für: Do it yourself) gesprochen.

Elektronischer Handel Confidence: 71% Arrow up

Elektronischer Handel, auch Internethandel, Onlinehandel oder E-Commerce, bezeichnet Ein- und Verkaufsvorgänge mittels Internet (oder anderer Formen von Datenfernübertragung).

Frühe Ausprägungen des elektronischen Handels fanden sich in den Online-Portalen der 1980er-Jahre, insbesondere in Form des Electronic Mall (elektronischen Einkaufszentrums) bei CompuServe.

WEBSITE SPEED

obi.at website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.7s

This domain loads at the median speed of 1.7 seconds.

Speed Percentile

59%

obi.at is faster than approximately 59 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

TRAFFIC

This website is ranked #43.185 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Alexa data for obi.at

Daily visitors by country

  • obi.at daily visitors distribution - Total: 1 country
  • Flag for AustriaAustria (90.2%)
  • Flaf icon for other countryOthers (9.8%)

Traffic country ranks

Country Rank
Flag for AustriaAustria #224

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How obi.at looks like on a mobile device such as an iPhone.

Tablet
How obi.at looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 17% #f0f0f0
  • 13% #ffffff
  • 8% #e0e0d0
  • 8% #d0d0d0
  • 5% #e0e0e0
  • 4% #d07020
  • 3% #ffc060
  • 3% #f08030
  • 3% #ff8020
  • 3% #f0f0e0
  • 2% #c05010
  • 2% #e0d0c0

Text/code ratio

obi.at's text/code ratio is 8.07%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 8.07%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 18
  • <H3> 3
  • <H4> 0
  • <H5> 0
  • <H6> 0

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H2>
2nd level heading
Dein obı adventskalender
3d-badplanung im obı markt
Obı gartenplaner
Schon alles festlich dekoriert?
Zum obı-gartenplaner (2)
<H3>
3rd level heading
Perfektes zusammenspiel von online-shop und örtlichem obı markt
Beachten sie die saisonalen angebote bei obı!
Viel mehr als ein baumarkt – services und großer rat & tat-bereich
Alt attributes Arrow up

We found 143 images on this website.
119 ALT attributes are missing on your image tags. The issue affects 32 actual different images that could be loaded more than once in your page.

Image Image URL Occurrences
Image with missing alt attribute found on obi.at /skin/52d12d8/images/svg/sticker-market.svg 2
Image with missing alt attribute found on obi.at https://www.obi.at/nav/main/guides/guideNavCol1/guideNavItem1/Garten-Magues.jpg 1
Image with missing alt attribute found on obi.at https://www.obi.at/nav/main/guides/guideNavCol1/guideNavItem2/Terrasse-Magues.jpg 1
Image with missing alt attribute found on obi.at https://www.obi.at/nav/main/guides/guideNavCol1/guideNavItem3/Wohnen-Magues.jpg 1
Image with missing alt attribute found on obi.at https://www.obi.at/nav/main/guides/guideNavCol1/guideNavItem4/Gabione-Magues.jpg 1

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 119 images on obi.at. Check your website to make sure it's specified for each image on the page.

SOCIAL

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 6.001
  • Likes 2.940
  • Shares 2.983
  • Comments 78
  • Pinterest iconPinterest 0
  • Linkedin iconLinkedin 0
  • Stumbleupon iconStumbleupon 0

DOMAIN

Last Modified 02/11/2016 4 years, 6 months ago
Nameservers Arrow up
Host IP Address Country
dns01.pironet-ndh.com 195.94.88.254 Flag for GermanyGermany
dns02.pironet-ndh.com 194.64.31.3 Flag for GermanyGermany
dns03.pironet-ndh.com 195.94.90.10 Flag for GermanyGermany

SERVER

Server map
  • Service Provider (ISP)
  • Arvato Systems GmbH
  • IP Address
  • 84.17.171.232
  • Country
  • Flag for GermanyGermany
  • Region
  • North Rhine-Westphalia , Wermelskirchen
  • Latitude and Longitude
  • 51.1445 : 7.24203

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