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Whois & Analysis for obi.de

Nov 26, 2019 1:27 pm UTC

DOMAIN OWNER WHOIS

ⓘ The owner has chosen to keep his whois contact information private.
Desktop screen Desktop screenshot for obi.de

SEO SCORE

obi.de
Make your link ↑ do-follow
90

✅ 10 criteria passed
❌ 1 criteria to solve

PERFORMANCE OPPORTUNITIES

Fill the missing alt attributes on your images.
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OVERVIEW

• Domain Owner
Private
• Category
Home & Garden  >  Remodeling & Construction
• Alexa Rank
#8.656, obi.de is in the world's top 10.000 websites!

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TECHNICAL SEO & SECURITY

❌ SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by Let's Encrypt has expired on January 6, 2020.
✅ Title Tag
OBI Baumarkt & Online-Shop - alles für Heim, Haus, Garten und Bau
Length: 70 (recommended: 10 to 70)
✅ Meta Description
Die Nummer Eins in Deutschland: OBI Baumarkt - Online und in Ihrer Nähe immer für Sie da! Alles für Heimwerken, Bauen und Garten bei OBI
Length: 139 (recommended: 50 to 160)
ⓘ Google preview
Desktop Version

OBI Baumarkt & Online-Shop - alles für Heim, Haus, Garten und Bau

https://obi.de

Die Nummer Eins in Deutschland: OBI Baumarkt - Online und in Ihrer Nähe immer für Sie da! Alles für Heimwerken, Bauen und Garten bei OBI

Mobile Version

https://obi.de

OBI Baumarkt & Online-Shop - alles für Heim, Haus, Garten und Bau

Die Nummer Eins in Deutschland: OBI Baumarkt - Online und in Ihrer Nähe immer für Sie da! Alles für Heimwerken, Bauen und Garten b...

✅ Encoding
Great, language/character encoding is specified: utf-8
ⓘ Hreflang Tags
Alternate URL Hreflang
https://www.obi.de x-default
https://www.obi.cz cs-CZ
https://www.obi.at de-AT
https://www.obi.hu hu-HU
https://www.obi.pl pl-PL
SEE MORE
✅ URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Resolved URL
http://obi.de https://www.obi.de/
https://obi.de https://www.obi.de/
http://www.obi.de https://www.obi.de/
https://www.obi.de https://www.obi.de/
✅ Robots.txt
https://www.obi.de/robots.txt
✅ URL Parameters
Great, the domain URLs look clean.
Attribute Value
ⓘ robots index, follow, noodp
ⓘ viewport width=device-width, initial-scale=1.0, minimum-scale=0.5, maximum-scale=1.5

SEMANTIC ANALYSIS

ⓘ The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by obi.de.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Obi (Baumarkt) Confidence: 80% Arrow up

Die Obi Group Holding SE & Co. KGaA (Eigenschreibweise OBI in Majuskeln) ist eine europaweit agierende Baumarkt-Handelskette mit Hauptsitz in Wermelskirchen in Deutschland.
Heimwerken Confidence: 79% Arrow up

Als Heimwerken bezeichnet man im Allgemeinen alle nicht als Beruf ausgeübten handwerklichen Tätigkeiten in und an selbst bewohntem Wohnraum - unter dem Motto "Do it yourself" (engl.

Mach es selbst!).
Baumarkt Confidence: 72% Arrow up

Ein Baumarkt ist in der Regel ein großflächiger Supermarkt, der sich auf Materialien für Heimwerker spezialisiert hat.

Baumärkte wurden konzeptionell aus den USA übernommen, wo sie unter der Bezeichnung „Hardware Store“ bekannt sind.

Im betriebswirtschaftlichen Zusammenhang wird auch häufig von der „DIY-Branche“ (Abkürzung für: Do it yourself) gesprochen.
Elektronischer Handel Confidence: 70% Arrow up

Elektronischer Handel, auch Internethandel, Onlinehandel oder E-Commerce, bezeichnet Ein- und Verkaufsvorgänge mittels Internet (oder anderer Formen von Datenfernübertragung).

Frühe Ausprägungen des elektronischen Handels fanden sich in den Online-Portalen der 1980er-Jahre, insbesondere in Form des Electronic Mall (elektronischen Einkaufszentrums) bei CompuServe.
Deutschland Confidence: 62% Arrow

WEBSITE SPEED

✅ obi.de website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

2.2s

This domain loads at the median speed of 2.2 seconds.

Speed Percentile

38%

obi.de is faster than approximately 38 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

ⓘ This website is ranked #8.656 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • obi.de daily visitors distribution - Total: 1 country
  • Flag for GermanyGermany (93.8%)
  • Flaf icon for other countryOthers (6.2%)

Traffic country ranks

Country Rank
Flag for GermanyGermany #232

LAYOUT

ⓘ Doctype HTML5 Arrow ⓘ Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How obi.de looks like on a mobile device such as an iPhone.

Tablet
How obi.de looks like on a tablet such as an iPad.

Main colors used

ⓘ These are the main HTML color codes used by this website. Arrow
  • 42% #f0f0f0
  • 19% #ffffff
  • 10% #202020
  • 4% #301000
  • 3% #f0e0d0
  • 3% #402000
  • 2% #f08030
  • 2% #fffff0
  • 2% #807050
  • 1% #ff8020
  • 1% #a09070
  • 1% #fff0e0

Text/code ratio

ⓘ obi.de's text/code ratio is 7.30%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 7.30%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

✅ Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 16
  • <H3> 4
  • <H4> 0
  • <H5> 0
  • <H6> 0

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H2>
2nd level heading
Black deals bei obı – bis zu 50% rabatt sichern!*** (2)
Tschö 08/15 geschenke
Lichterketten für innen & außen
Unsere empfehlungen für sie
Unsere aktuellen bestseller
SEE MORE
<H3>
3rd level heading
Perfektes zusammenspiel von online-shop und örtlichem obı markt
Beachten sie die saisonalen angebote bei obı!
Einmalige dienste & online-tools – bei obı immer für sie verfügbar!
Viel mehr als ein baumarkt – baustoffhalle, services und großer rat & tat-bereich
❌ Alt attributes Arrow up

We found 154 images on this website.
128 ALT attributes are missing on your image tags. The issue affects 32 actual different images that could be loaded more than once in your page.

Image Image URL Occurrences
Image with missing alt attribute found on obi.de /skin/b261d2f/images/svg/sticker-market.svg 2
Image with missing alt attribute found on obi.de https://www.obi.de/nav/main/guides/firstColumn/guideNavItem1/Garten-Magues.jpg 1
Image with missing alt attribute found on obi.de https://www.obi.de/nav/main/guides/firstColumn/guideNavItem2/Terrasse-Magues.jpg 1
Image with missing alt attribute found on obi.de https://www.obi.de/nav/main/guides/firstColumn/guideNavItem3/Bad-Magues.jpg 1
Image with missing alt attribute found on obi.de https://www.obi.de/nav/main/guides/firstColumn/guideNavItem4/gartengestaltung-titelbild.jpg 1
SEE MORE

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 128 images on obi.de. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

✅ This is an overview of your homepage shares on social networks.

Congratulations, your website is highly shared on social media! It's an excellent signal for your overall SEO strategy.

  • Facebook iconFacebook
  • Total Engagement 10.374
  • Likes 3.200
  • Shares 6.849
  • Comments 325

SERVER DETAILS

Server map
  • ⓘ Service Provider (ISP)
  • Strato AG
  • ⓘ IP Address
  • 81.169.226.11
  • ⓘ Country
  • Flag for GermanyGermany
  • ⓘ Region
  • Land Berlin , Berlin
  • ⓘ Latitude and Longitude
  • 52.5239 : 13.3214
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