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Whois & Analysis for ocado.com

Dec 4, 2019 2:21 pm UTC

DOMAIN OWNER WHOIS

The owner's whois contact information is public.
• Organization
Ocado Innovation Limited
• City
HATFIELD
• Zip Code
AL10 9UL
• State
HERTFORDSHIRE
• Country Code
GB
• Phone Number
• Domain Registrar
Desktop screen Desktop screenshot for ocado.com
55

7 criteria passed
4 criteria to solve

PERFORMANCE OPPORTUNITIES

Make all versions of your website point to the same URL.
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Consider adding a robots.txt file in your web server's root directory.
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OVERVIEW

• Domain Owner
Ocado Innovation Limited See more
• Category
Food & Drink  >  Shopping  >  Cuisine-Specific
• Online since
March 20, 2000 Explore Wayback Machine
• Age
24 years, 7 months, 20 days
• Alexa Rank
#22.267, ocado.com is in the world's top 50.000 websites!

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by DigiCert Inc has expired on July 30, 2020.
Title Tag
Ocado: The online supermarket
Length: 29 (recommended: 10 to 70)
Meta Description
Groceries, home essentials, and more delivered to your kitchen table. Register now and save with our Low Price Promise.
Length: 119 (recommended: 50 to 160)
Google preview
Desktop Version

Ocado: The online supermarket...

https://ocado.com

Groceries, home essentials, and more delivered to your kitchen table. Register now and save with our Low Price Promise.

Mobile Version

https://ocado.com

Ocado: The online supermarket...

Groceries, home essentials, and more delivered to your kitchen table. Register now and save with our Low Price Promise.

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

No 301 redirects are in place to redirect traffic to your preferred domain. Pages that load successfully both with and without www. are treated as duplicate content! Not all versions of your page point to the same URL.

Robots.txt
No robots.txt file was found on this page.
URL Parameters
Great, the domain URLs look clean.
Attribute Value
robots NOODP,NOYDIR

SEMANTIC ANALYSIS

The owner has associated the following topics to the website.

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by ocado.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Ocado Confidence: 89% Arrow up

Ocado is a British online supermarket.

In contrast to its main competitors, the company has no chain of stores and does all home deliveries from its warehouses.

Ocado has been voted the best online supermarket in the UK by Which? readers every year since 2010.

The company was floated on the London Stock Exchange on 21 July 2010 and is currently a member of the FTSE 250 Index.

Supermarket Confidence: 75% Arrow up

A supermarket, a large form of the traditional grocery store, is a self-service shop offering a wide variety of food and household products, organized into aisles.

It is larger and has a wider selection than a traditional grocery store, but is smaller and more limited in the range of merchandise than a hypermarket or big-box market.

Grocery store Confidence: 68% Arrow up

A grocery store is a retail store that primarily sells food.

A grocer is a bulk seller of food.

Grocery stores often offer non-perishable food that is packaged in cans, bottles and boxes, with some also having fresh produce, butchers, delis, and bakeries.

Large grocery stores that stock significant amounts of non-food products, such as clothing and household items, are called supermarkets.

Some large supermarkets also include a pharmacy, and customer service, redemption and electronics sections.

Online shopping Confidence: 65% Arrow
Furniture Confidence: 65% Arrow

WEBSITE SPEED

ocado.com website speed is slow. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

3.6s

This domain loads at the median speed of 3.6 seconds.

Speed Percentile

16%

ocado.com is faster than approximately 16 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #22.267 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • ocado.com daily visitors distribution - Total: 10 countries
  • Flag for IndiaIndia (3.7%)
  • Flag for United States of AmericaUnited States of America (6.2%)
  • Flag for United Kingdom of Great Britain and Northern IrelandUnited Kingdom of Great Britain and Northern Ireland (73.2%)
  • Flaf icon for other countryOthers (16.9%)

Traffic country ranks

Country Rank
Flag for IndiaIndia #77.109
Flag for BangladeshBangladesh #15.047
Flag for TurkeyTurkey #69.397
Flag for IsraelIsrael #17.678
Flag for PakistanPakistan #31.349

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website doesn't seem to be optimized for Mobile Visitors.

Phone
How ocado.com looks like on a mobile device such as an iPhone.

Tablet
How ocado.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 28% #ffffff
  • 27% #f0f0f0
  • 7% #d0b080
  • 4% #fffff0
  • 4% #e0c090
  • 2% #709040
  • 2% #f0d0c0
  • 2% #c09080
  • 2% #d0e0f0
  • 2% #fff0f0
  • 2% #b0c020
  • 2% #80a050

Text/code ratio

ocado.com's text/code ratio is 2.49%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 2.49%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 2
  • <H3> 4
  • <H4> 4
  • <H5> 0
  • <H6> 0

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H2>
2nd level heading
Welcome to ocado
Terms & conditions
<H3>
3rd level heading
Below min. order
Top-rated ocado own-label
ıt's easy to get started:
A few of our awards
<H4>
4th level heading
Contact us
Customer services
Corporate
Careers
Alt attributes Arrow up

We found 86 images on this website.
12 ALT attributes are missing on your image tags.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 12 images on ocado.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 1.939
  • Likes 34
  • Shares 1.116
  • Comments 789

DOMAIN REGISTRAR

Domain Registrar CSC CORPORATE DOMAINS, INC.
Registration Date 03/20/2000 24 years, 7 months, 20 days ago
Last Modified 05/05/2019 5 years, 6 months, 5 days ago
Expiration Date 05/09/2020 Expired
Nameservers Arrow up
Host IP Address Country
pdns2.cscdns.net 156.154.131.100 Flag for United StatesUnited States
pdns1.cscdns.net 156.154.130.100 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Ocado Ltd
  • IP Address
  • 91.206.0.216
  • Country
  • Flag for United KingdomUnited Kingdom
  • Region
  • England , Luton
  • Latitude and Longitude
  • 51.9124 : -0.3846
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