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SEO Report for odi.org

November 25, 2019 1:33 AM
Desktop screen Desktop screenshot for odi.org

SEO SCORE

Favicon for odi.orgodi.org
72

9 criteria passed
2 criteria to solve

PERFORMANCE OPPORTUNITIES

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OVERVIEW

• Category
News / Weather / Information
• Online since
August 7, 2001 (explore Wayback Machine)
• Age
19 years, 4 days
• Alexa Rank
#73.416, odi.org is in the world's top 100.000 websites!

FREE FORM BUILDER

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SEO

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by COMODO CA Limited has expired on April 14, 2020.
Title Tag
Overseas Development Institute (ODI) | Evidence. Ideas. Change.
Length: 63 (recommended: 10 to 70)
Meta Description
ODI is an independent, global think tank. Our vision is a sustainable and peaceful world in which every person thrives.
Length: 119 (recommended: 50 to 160)
Google preview
Desktop Version

Overseas Development Institute (ODI) | Evidence. Ideas. Change.

https://odi.org

ODI is an independent, global think tank. Our vision is a sustainable and peaceful world in which every person thrives.

Mobile Version

Favicon for odi.org https://odi.org

Overseas Development Institute (ODI) | Evidence. Ideas. Change.

ODI is an independent, global think tank. Our vision is a sustainable and peaceful world in which every person thrives.

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1.0

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by odi.org.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Overseas Development Institute Confidence: 92% Arrow up

The Overseas Development Institute (ODI) is an independent think tank on international development and humanitarian issues, founded in 1960.

Based in London, its mission is "to inspire and inform policy and practice which lead to the reduction of poverty, the alleviation of suffering and the achievement of sustainable livelihoods in developing countries." It does this by "locking together high-quality applied research, practical policy advice, and policy-focused dissemination and debate.".

Think tank Confidence: 80% Arrow up

A think tank, policy institute, or research institute is an organization that performs research and advocacy concerning topics such as social policy, political strategy, economics, military, technology, and culture.

Most policy institutes are non-profit organizations, which some countries such as the United States and Canada provide with tax exempt status.

Other think tanks are funded by governments, advocacy groups, or businesses, or derive revenue from consulting or research work related to their projects.

Social change Confidence: 75% Arrow up

Social change refers to an alteration in the social order of a society.

Social change may include changes in nature, social institutions, social behaviours, or social relations.

Globalization Confidence: 72% Arrow up

Globalization or globalisation (see spelling differences) is the action or procedure of international integration arising from the interchange of world views, products, ideas, and other aspects of culture.

Advances in transportation (such as the steam locomotive, steamship, jet engine, and container ships) and in telecommunications infrastructure (including the rise of the telegraph and its modern offspring, the Internet and mobile phones) have been major factors in globalization, generating further interdependence of economic and cultural activities.

Sustainability Confidence: 71% Arrow up

In ecology, sustainability (from sustain and ability) is the property of biological systems to remain diverse and productive .

Long-lived and healthy wetlands and forests are examples of sustainable biological systems.

In more general terms, sustainability is the endurance of systems and processes.

The organizing principle for sustainability is sustainable development, which includes the four interconnected domains: ecology, economics, politics and culture.

Sustainability science is the study of sustainable development and environmental science.

WEBSITE SPEED

odi.org website speed is slow. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.8s

This domain loads at the median speed of 1.8 seconds.

Speed Percentile

53%

odi.org is faster than approximately 53 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

TRAFFIC

This website is ranked #73.416 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Alexa data for odi.org

Daily visitors by country

  • odi.org daily visitors distribution - Total: 17 countries
  • Flag for IndiaIndia (7.8%)
  • Flag for MalaysiaMalaysia (3.1%)
  • Flag for NigeriaNigeria (14.0%)
  • Flag for UgandaUganda (4.6%)
  • Flag for MalawiMalawi (3.1%)
  • Flag for KenyaKenya (34.9%)
  • Flaf icon for other countryOthers (32.5%)

Traffic country ranks

Country Rank
Flag for IndiaIndia #73.331
Flag for IndonesiaIndonesia #37.354
Flag for EgyptEgypt #20.649
Flag for BangladeshBangladesh #25.188
Flag for MalaysiaMalaysia #9.888

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How odi.org looks like on a mobile device such as an iPhone.

Tablet
How odi.org looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 49% #f0f0f0
  • 19% #ffffff
  • 8% #008070
  • 5% #d0e0e0
  • 4% #e0f0f0
  • 2% #108070
  • 2% #101020
  • 1% #209080
  • 1% #a09080
  • 1% #f0ffff
  • 1% #d06050
  • 0% #e05050

Text/code ratio

odi.org's text/code ratio is 7.33%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 7.33%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 1
  • <H2> 76
  • <H3> 0
  • <H4> 2
  • <H5> 0
  • <H6> 0
<H1>
Top level heading
Home
<H2>

For a better readability, only the first 20 <H2> tags are shown below.

2nd level heading
Search form
Main menu
Africa ındustrialisation week
The production gap: 2019 report (2)
Humanitarian resource flows in crises
<H4>
4th level heading
Quick links
Programmes
Alt attributes Arrow up

We found 43 images on this website.
1 ALT attributes are missing on your image tags.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 1 images on odi.org. Check your website to make sure it's specified for each image on the page.

SOCIAL

This is an overview of your homepage shares on social networks.

You're doing quiet good on social media!

Social shares are a key signal, among many others, that search engines use to evaluate the rankings of a website. Asking people to share your pages, adding visible social share buttons and make great quality content are 3 of the most powerful ways to grow your social presence.

  • Facebook iconFacebook
  • Total Engagement 496
  • Likes 4
  • Shares 487
  • Comments 5
  • Pinterest iconPinterest 0
  • Linkedin iconLinkedin 0
  • Stumbleupon iconStumbleupon 0

DOMAIN

Domain Registrar REGISTER.IT SPA
Registration Date 08/07/2001 19 years, 4 days ago
Last Modified 08/07/2019 1 year, 5 days ago
Nameservers Arrow up
Host IP Address Country
aria.ns.cloudflare.com 173.245.58.68 Flag for United StatesUnited States
noel.ns.cloudflare.com 173.245.59.216 Flag for United StatesUnited States

SERVER

Server map
  • Service Provider (ISP)
  • ClaraNET LTD
  • IP Address
  • 89.206.160.75
  • Country
  • Flag for United KingdomUnited Kingdom
  • Region
  • England , Barnes
  • Latitude and Longitude
  • 51.4735 : -0.2484

NEWS / WEATHER / INFORMATION COMPETITORS IN UNITED KINGDOM

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