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Pune, formerly spelled Poona (1857–1978), is the second largest city in the Indian state of Maharashtra, after Mumbai.

It is the ninth most populous city in the country with an estimated population of 3.13 million.

Along with its industrial twin Pimpri-Chinchwad as well as the three cantonment towns of Pune, Khadki and Dehu Road, Pune forms the urban core of the eponymous Pune Metropolitan Region (PMR).

According to the 2011 census, the urban area has a combined population of 5.05 million while the population of the metropolitan region is estimated at 7.27 million.

Situated above sea level on the Deccan plateau on the right bank of the Mutha river, Pune is also the administrative headquarters of its namesake district.

In the 18th century, the city was the seat of the Peshwas, the prime ministers of the Maratha Empire and so was one of the most important political centres on the Indian subcontinent.

Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.

A multinational corporation (MNC) or worldwide enterprise is a corporate organization that owns or controls production of goods or services in at least one country other than its home country.

Business is the activity of making one's living or making money by producing or buying and selling products (goods and services).

Simply put, it is "any activity or enterprise entered into for profit.

It does not mean it is a company, a corporation, partnership, or have any such formal organization, but it can range from a street peddler to General Motors." The term is also often used colloquially (but not by lawyers or public officials) to refer to a company, but this article will not deal with that sense of the word.

A startup company (startup or start-up) is an entrepreneurial venture which is typically a newly emerged business that aims to meet a marketplace need by developing a viable business model around a product, service, process or a platform.

A startup is usually a company designed to effectively develop and validate a scalable business model.