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SEO Report for operationsmile.org

December 1, 2019 5:43 PM
Desktop screen Desktop screenshot for operationsmile.org

SEO SCORE

Favicon for operationsmile.orgoperationsmile.org
62

8 criteria passed
3 criteria to solve

PERFORMANCE OPPORTUNITIES

Make your meta description eloquent and appealing, neither too short nor too long.
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Follow Google PageSpeed Insights to make your page faster.
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OVERVIEW

• Category
Health & Fitness
• Online since
February 22, 1996 (explore Wayback Machine)
• Age
24 years, 5 days
• Alexa Rank
#339.807, operationsmile.org is in the world's top 1 million websites

FREE FORM BUILDER

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SEO

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by Let's Encrypt has expired on January 22, 2020.
Title Tag
Home | Operation Smile
Length: 22 (recommended: 10 to 70)
Meta Description
Every three minutes a child is born with a cleft lip or cleft palate. At Operation Smile we believe every child suffering from a cleft condition deserves exceptional surgical care.
Length: 181 (recommended: 50 to 160)
Google preview
Desktop Version

Home | Operation Smile

https://operationsmile.org

Every three minutes a child is born with a cleft lip or cleft palate. At Operation Smile we believe every child suffering from a cleft condition deserves exceptiona...

Mobile Version

Favicon for operationsmile.org https://operationsmile.org

Home | Operation Smile

Every three minutes a child is born with a cleft lip or cleft palate. At Operation Smile we believe every child suffering from a...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1, maximum-scale=1

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by operationsmile.org.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Operation Smile Confidence: 85% Arrow up

Operation Smile, a nonprofit medical service organization founded in 1982 by Dr. Magee and his wife Kathy Magee, is and headquartered in Virginia Beach, Virginia.

Cleft lip and cleft palate Confidence: 79% Arrow up

Cleft lip and cleft palate, also known as orofacial cleft, is a group of conditions that includes cleft lip (CL), cleft palate (CP), and both together (CLP).

A cleft lip contains an opening in the upper lip that may extend into the nose.

The opening may be on one side, both sides, or in the middle.

A cleft palate is when the roof of the mouth contains an opening into the nose.

These disorders can result in feeding problems, speech problems, hearing problems, and frequent ear infections.

Less than half the time the condition is associated with other disorders.

Surgery Confidence: 66% Arrow
Disease Confidence: 64% Arrow
Health care Confidence: 62% Arrow

WEBSITE SPEED

operationsmile.org website speed is very slow. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.9s

This domain loads at the median speed of 1.9 seconds.

Speed Percentile

46%

operationsmile.org is faster than approximately 46 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

TRAFFIC

This website is ranked #339.807 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Alexa data for operationsmile.org

Daily visitors by country

  • operationsmile.org daily visitors distribution - Total: 1 country
  • Flag for United States of AmericaUnited States of America (71.1%)
  • Flaf icon for other countryOthers (28.9%)

Traffic country ranks

Country Rank
Flag for United States of AmericaUnited States of America #111.753

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How operationsmile.org looks like on a mobile device such as an iPhone.

Tablet
How operationsmile.org looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 36% #505050
  • 29% #404030
  • 11% #b09080
  • 9% #a08070
  • 2% #000000
  • 2% #c0e0e0
  • 2% #a07060
  • 2% #100000
  • 1% #706050
  • 1% #f0f0f0
  • 1% #b0d0c0
  • 1% #906050

Text/code ratio

operationsmile.org's text/code ratio is 3.21%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 3.21%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 44
  • <H3> 7
  • <H4> 43
  • <H5> 0
  • <H6> 0

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H2>

For a better readability, only the first 20 <H2> tags are shown below.

2nd level heading
Search form
Share a smile. save a life.
Thank you for making a difference !
Oops! sorry, but that didn't work.
Change lives all year long
<H3>
3rd level heading
Billions
Billions more
Only 6.3%
The one who ıs needed
One among thousands
<H4>

For a better readability, only the first 20 <H4> tags are shown below.

4th level heading
Australia
Bolivia
Brazil
Canada
China
Alt attributes Arrow up

We found 141 images on this website.
136 ALT attributes are missing on your image tags. The issue affects 100 actual different images that could be loaded more than once in your page.

For a better readability, only the first 50 images missing a description are shown below.

Image Image URL Occurrences
Image with missing alt attribute found on operationsmile.org https://secure.operationsmile.org/site/PixelServer 1
Image with missing alt attribute found on operationsmile.org https://www.operationsmile.org/sites/default/files/styles/large/public/images/circle_card/PHL_2012_S... 1
Image with missing alt attribute found on operationsmile.org https://www.operationsmile.org/sites/default/files/styles/large/public/images/circle_card/IND_2010_C... 1
Image with missing alt attribute found on operationsmile.org https://www.operationsmile.org/sites/default/files/styles/large/public/images/circle_card/THA_2013_S... 1
Image with missing alt attribute found on operationsmile.org https://www.operationsmile.org/sites/default/files/styles/custom_layout_4_profile_image/public/image... 2

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 136 images on operationsmile.org. Check your website to make sure it's specified for each image on the page.

SOCIAL

This is an overview of your homepage shares on social networks.

Congratulations, your website is highly shared on social media! It's an excellent signal for your overall SEO strategy.

  • Facebook iconFacebook
  • Total Engagement 36.192
  • Likes 25.114
  • Shares 9.167
  • Comments 1.911
  • Pinterest iconPinterest 0
  • Linkedin iconLinkedin 0
  • Stumbleupon iconStumbleupon 0

DOMAIN

Domain Registrar NETWORK SOLUTIONS, LLC
Registration Date 02/22/1996 24 years, 5 days ago
Last Modified 03/06/2018 1 year, 11 months, 27 days ago
Nameservers Arrow up
Host IP Address Country
ns3.p08.dynect.net 208.78.71.8 Flag for United StatesUnited States
ns1.p08.dynect.net 208.78.70.8 Flag for United StatesUnited States
ns2.p08.dynect.net 204.13.250.8 Flag for United StatesUnited States

SERVER

Server map
  • Service Provider (ISP)
  • Fastly
  • IP Address
  • 23.185.0.3
  • Country
  • Flag for United StatesUnited States
  • Region
  • California , San Francisco
  • Latitude and Longitude
  • 37.7922 : -122.406

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