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Whois & Analysis for orientaltrading.com

Dec 23, 2019 1:47 pm UTC

DOMAIN OWNER WHOIS

The owner's whois contact information is public.
• Contact Name
Oriental Trading Company
• Organization
Oriental Trading Company
• Address
4206 S 108TH ST
• City
OMAHA
• Zip Code
68137-1215
• State
NE
• Country Code
US
• Phone Number
• Domain Registrar
Desktop screen Desktop screenshot for orientaltrading.com
79

9 criteria passed
2 criteria to solve

PERFORMANCE OPPORTUNITIES

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OVERVIEW

• Domain Owner
Oriental Trading Company See more
• Category
Hobbies & Interests  >  Arts & Crafts
• Online since
• Age
25 years, 11 months, 16 days
• Alexa Rank
#7.295, orientaltrading.com is in the world's top 10.000 websites!

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by DigiCert Inc has expired on November 4, 2020.
Title Tag
Oriental Trading | Party Supplies, Toys, Crafts & More
Length: 58 (recommended: 10 to 70)
Meta Description
One-stop-fun-shop for everything from party supplies & holidays to crafts & toys. Plus, we carry a variety of home decor, faith finds, education products & wedding supplies. With our 110% Lowest Price Guarantee, nobody delivers more fun for less.
Length: 258 (recommended: 50 to 160)
Google preview
Desktop Version

Oriental Trading | Party Supplies, Toys, Crafts & More

https://orientaltrading.com

One-stop-fun-shop for everything from party supplies & holidays to crafts & toys. Plus, we carry a variety of home decor, faith finds, education products &am...

Mobile Version

https://orientaltrading.com

Oriental Trading | Party Supplies, Toys, Crafts & More

One-stop-fun-shop for everything from party supplies & holidays to crafts & toys. Plus, we carry a variety of home decor,...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve
URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=1080
robots index, follow

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by orientaltrading.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Oriental Trading Company Confidence: 70% Arrow up

The Oriental Trading Company is a direct merchant of value-priced party supplies, arts and crafts, toys and novelties and school supplies.

It was founded in 1932 as one of the United States' first wholesaling companies.

Orient Trading has been recognized as one of the Top 100 Internet Retailers and one of the Top 50 Catalog Companies.

It is based in Omaha, Nebraska, and it is owned by Berkshire Hathaway.

Interior design Confidence: 66% Arrow up

Interior design is the art and science of enhancing the interiors, sometimes including the exterior, of a space or building, to achieve a healthier and more aesthetically pleasing environment for the end user.

An interior designer is someone who plans, researches, coordinates, and manages such projects.

Interior design is a multifaceted profession that includes conceptual development, space planning, site inspections, programming, research, communicating with the stakeholders of a project, construction management, and execution of the design.

Retail Confidence: 64% Arrow
Party Supplies Confidence: 63% Arrow
Craft Confidence: 62% Arrow

WEBSITE SPEED

orientaltrading.com website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.5s

This domain loads at the median speed of 1.5 seconds.

Speed Percentile

61%

orientaltrading.com is faster than approximately 61 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #7.295 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • orientaltrading.com daily visitors distribution - Total: 3 countries
  • Flag for United States of AmericaUnited States of America (83.5%)
  • Flag for IndiaIndia (5.1%)
  • Flaf icon for other countryOthers (11.4%)

Traffic country ranks

Country Rank
Flag for United States of AmericaUnited States of America #1.664
Flag for IndiaIndia #17.323
Flag for CanadaCanada #13.038

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How orientaltrading.com looks like on a mobile device such as an iPhone.

Tablet
How orientaltrading.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 22% #ffffff
  • 18% #006020
  • 16% #007030
  • 8% #f0f0f0
  • 5% #c0e0d0
  • 3% #d0e0e0
  • 2% #f0ffff
  • 2% #104060
  • 2% #207040
  • 2% #90c0a0
  • 1% #005020
  • 1% #80b090

Text/code ratio

orientaltrading.com's text/code ratio is 4.76%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 4.76%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 4
  • <H3> 8
  • <H4> 0
  • <H5> 0
  • <H6> 0

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H2>
2nd level heading
Find party supplies for all of the celebrations in your life shop all
Shop top categories
Trending toys that kids love! shop all
Fun365 get ınspired
<H3>
3rd level heading
4 brands, 1 easy checkout!
Stay in the know on products, ıdeas & deals you'll love!
Stay connected with oriental trading
Shop by
More ways to shop
Alt attributes Arrow up

We found 46 images on this website.
32 ALT attributes are missing on your image tags.

Image Image URL Occurrences
Image with missing alt attribute found on orientaltrading.com //s7.orientaltrading.com/is/image/OrientalTrading/4_5015?$1x1main$&$NOWA$ 1
Image with missing alt attribute found on orientaltrading.com //s7.orientaltrading.com/is/image/OrientalTrading/hp-panel4-CNY-120419-4x3?$4X3hp$&$NOWA$ 1
Image with missing alt attribute found on orientaltrading.com //s7.orientaltrading.com/is/image/OrientalTrading/hp-panel5-100thday-121619-4x3?$4X3hp$&$NOWA$ 1
Image with missing alt attribute found on orientaltrading.com //s7.orientaltrading.com/is/image/OrientalTrading/occasions-wedding-013119-1x1?$1x1sub$&$NOWA$ 1
Image with missing alt attribute found on orientaltrading.com //s7.orientaltrading.com/is/image/OrientalTrading/occasions-babyshower-013119-1x1?$1x1sub$&$NOWA$ 1

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 32 images on orientaltrading.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 7.785
  • Likes 2.707
  • Shares 4.225
  • Comments 853

DOMAIN REGISTRAR

Domain Registrar NETWORK SOLUTIONS, LLC
Registration Date 05/15/1998 25 years, 11 months, 16 days ago
Last Modified 01/04/2019 5 years, 3 months, 22 days ago
Expiration Date 01/04/2029 4 years, 8 months, 13 days from now
Nameservers Arrow up
Host IP Address Country
otc-ns01.orientaltradingcompany.com 192.107.241.15 Flag for United StatesUnited States
otc-ns02.orientaltradingcompany.com 199.245.162.15 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Oriental Trading Company, Inc.
  • IP Address
  • 192.107.241.8
  • Country
  • Flag for United StatesUnited States
  • Region
  • Nebraska , Omaha
  • Latitude and Longitude
  • 41.203 : -96.0524
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