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Whois & Analysis for orvis.com

Dec 9, 2019 12:34 pm UTC

DOMAIN OWNER WHOIS

The owner's whois contact information is public.
• Contact Name
Ken Smith
• Organization
The Orvis Company, Inc
• Address
178 Conservation Way
• City
Sunderland
• Zip Code
05250
• State
VT
• Country Code
US
• Phone Number
• Domain Registrar
Desktop screen Desktop screenshot for orvis.com
79

9 criteria passed
2 criteria to solve

PERFORMANCE OPPORTUNITIES

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OVERVIEW

• Domain Owner
The Orvis Company, Inc See more
• Category
Sports  >  Fly Fishing  >  Shopping
• Online since
• Age
29 years, 3 months, 9 days
• Alexa Rank
#19.802, orvis.com is in the world's top 20.000 websites!

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by CloudFlare, Inc. has expired on May 19, 2020.
Title Tag
Orvis: Quality Clothing, Fly-Fishing Gear, & More Since 1856.
Length: 65 (recommended: 10 to 70)
Meta Description
Since 1856, Orvis has offered our customers distinctive clothing, the world's finest fly fishing rods and tackle, upland hunting gear, dog beds, luggage, and unique gifts.
Length: 171 (recommended: 50 to 160)
Google preview
Desktop Version

Orvis: Quality Clothing, Fly-Fishing Gear, & More Since 1856.

https://orvis.com

Since 1856, Orvis has offered our customers distinctive clothing, the world's finest fly fishing rods and tackle, upland hunting gear, dog beds, luggage, and unique...

Mobile Version

https://orvis.com

Orvis: Quality Clothing, Fly-Fishing Gear, & More Since 1856.

Since 1856, Orvis has offered our customers distinctive clothing, the world's finest fly fishing rods and tackle, upland hunting g...

Encoding
Great, language/character encoding is specified: iso-8859-1
Hreflang Tags
Alternate URL Hreflang
https://www.orvis.com en
https://www.orvis.co.uk en-gb
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
robots INDEX,FOLLOW,noodp,noydir
distribution Global
copyright Orvis
rating General

SEMANTIC ANALYSIS

The owner has associated the following topics to the website.

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by orvis.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Fly fishing Confidence: 84% Arrow up

Fly fishing is an angling method in which an artificial "fly" is used to catch fish.

The fly is cast using a fly rod, reel, and specialized weighted line.

Casting a nearly weightless fly or "lure" requires casting techniques significantly different from other forms of casting.

Fly fishermen use hand tied flies that resemble natural invertebrates, baitfish, other food organisms, or "lures" to provoke the fish to strike (bite at the fly).

Upland hunting Confidence: 77% Arrow up

Upland hunting is an American term for a form of bird hunting in which the hunter pursues upland birds including quail, pheasant, grouse, woodcock, prairie chicken, chukar, grey partridge, and others.

Upland birds tend to be found on the ground in heavy cover, so hunters generally employ the use of gun dogs to locate and retrieve game.

The average group consists of 2-4 hunters with 1-2 dogs.

Normally, if there is one dog the owner usually handles the dog while the others focus on shooting.

Orvis Confidence: 73% Arrow up

Orvis is a family-owned retail and mail-order business specializing in high-end fly fishing, hunting and sporting goods.

Founded in Manchester, Vermont, in 1856 by Charles F. Orvis to sell fishing tackle, it is the oldest mail-order retailer in the United States.

Fishing tackle Confidence: 70% Arrow up

Fishing tackle is the equipment used by fishermen when fishing.

Almost any equipment or gear used for fishing can be called fishing tackle.

Some examples are hooks, lines, sinkers, floats, rods, reels, baits, lures, spears, nets, gaffs, traps, waders and tackle boxes.

Fishing rod Confidence: 68% Arrow up

A fishing rod is a long, flexible rod used to catch fish.

At its simplest, a fishing rod is a simple stick or pole attached to a line ending in a hook (formerly known as an angle, hence the term angling).

The length of the rod can vary between.

To entice fish, bait or lures are impaled on one or more hooks attached to the line.

The line is generally stored on a reel which reduces tangles and assists in landing a fish.

WEBSITE SPEED

orvis.com website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.5s

This domain loads at the median speed of 1.5 seconds.

Speed Percentile

59%

orvis.com is faster than approximately 59 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #19.802 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • orvis.com daily visitors distribution - Total: 3 countries
  • Flag for United States of AmericaUnited States of America (90.2%)
  • Flaf icon for other countryOthers (9.8%)

Traffic country ranks

Country Rank
Flag for United States of AmericaUnited States of America #2.829
Flag for IndiaIndia #77.929
Flag for CanadaCanada #30.983

LAYOUT

Doctype HTML 4.01 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website doesn't seem to be optimized for Mobile Visitors.

Phone
How orvis.com looks like on a mobile device such as an iPhone.

Tablet
How orvis.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 23% #f0f0f0
  • 22% #302020
  • 14% #ffffff
  • 6% #f0e0e0
  • 6% #403030
  • 4% #100000
  • 3% #604030
  • 3% #401000
  • 2% #fff0f0
  • 2% #a02020
  • 1% #b08050
  • 1% #902030

Text/code ratio

orvis.com's text/code ratio is 3.57%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 3.57%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 14
  • <H3> 11
  • <H4> 2
  • <H5> 78
  • <H6> 0

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H2>
2nd level heading
Men
Women
Fly fishing
Dogs
Hunt
<H3>
3rd level heading
Save 25% on men's luxury flannel shırts! offer ends 12/9.
Save $50 on the women's barbour brımham gılet! offer ends 12/9.
Save 20% on recon®, superfıne® & clearwater® fly-rod outfıts!
Save 20% on select dog beds! your dog wıll love ıt.
Save 25% on select huntıng shırts. fınd the rıght weıght for any season.
<H4>
4th level heading
Enjoy 15% off your order today!
Check your interests, and submit your email address to subscribe.
<H5>

For a better readability, only the first 20 <H5> tags are shown below.

5th level heading
888-235-9763
Live chat
Featured (6)
Collections (3)
Pants & shorts (2)
Alt attributes Arrow up

We found 52 images on this website.
19 ALT attributes are missing on your image tags.

Image Image URL Occurrences
Image with missing alt attribute found on orvis.com https://cdn.orvis.com/images/caret_wht.svg 1
Image with missing alt attribute found on orvis.com /secure_assets/images/081211_button-view.png 1
Image with missing alt attribute found on orvis.com https://embed.cartfulsolutions.com/orvis-cleverbar-promotions/120519_US47-49_X_Bb-SKIgono.gif 1
Image with missing alt attribute found on orvis.com https://embed.cartfulsolutions.com/orvis-cleverbar-promotions/120619_US47_49_M_Bb_barbourgilet.jpg 1
Image with missing alt attribute found on orvis.com https://embed.cartfulsolutions.com/orvis-cleverbar-promotions/120319_US47_49_D_Bb_MFboslter.jpg 1

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 19 images on orvis.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

Congratulations, your website is highly shared on social media! It's an excellent signal for your overall SEO strategy.

  • Facebook iconFacebook
  • Total Engagement 33.467
  • Likes 8.985
  • Shares 23.296
  • Comments 1.186

DOMAIN REGISTRAR

Domain Registrar CSC CORPORATE DOMAINS, INC.
Registration Date 07/30/1995 29 years, 3 months, 9 days ago
Last Modified 07/25/2018 6 years, 3 months, 14 days ago
Expiration Date 07/29/2020 Expired
Nameservers Arrow up
Host IP Address Country
evan.ns.cloudflare.com 2400:cb00:2049:1::adf5:3ba5 Flag for United StatesUnited States
linda.ns.cloudflare.com 2606:4700:50::adf5:3afa Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Cloudflare, Inc.
  • IP Address
  • 104.16.29.86
  • Country
  • Flag for United StatesUnited States
  • Region
  • New Jersey , Newark
  • Latitude and Longitude
  • 40.7357 : -74.1724
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