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SEO Report for oxfamamerica.org

December 9, 2019 5:06 PM
Desktop screen Desktop screenshot for oxfamamerica.org

SEO SCORE

Favicon for oxfamamerica.orgoxfamamerica.org
62

7 criteria passed
4 criteria to solve

PERFORMANCE OPPORTUNITIES

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OVERVIEW

• Category
Society
• Online since
• Age
22 years, 10 months, 15 days
• Alexa Rank
#217.282, oxfamamerica.org is in the world's top 1 million websites

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SEO

SSL Certificate
This website is not SSL secured (HTTPS). Consider adding a free SSL Certificate.
Title Tag
Oxfam America | The power of people against poverty | Oxfam
Length: 59 (recommended: 10 to 70)
Meta Description
Oxfam is a global movement of people working to end the injustice of poverty. Together we save lives, create lasting solutions, and hold the powerful accountable.
Length: 162 (recommended: 50 to 160)
Google preview
Desktop Version

Oxfam America | The power of people against poverty | Oxfam

http://oxfamamerica.org

Oxfam is a global movement of people working to end the injustice of poverty. Together we save lives, create lasting solutions, and hold the powerful accountable.

Mobile Version

Favicon for oxfamamerica.org http://oxfamamerica.org

Oxfam America | The power of people against poverty | Oxfam

Oxfam is a global movement of people working to end the injustice of poverty. Together we save lives, create lasting solutions, an...

Encoding
Great, language/character encoding is specified: utf-8
Hreflang Tags
Alternate URL Hreflang
http://www.oxfamamerica.org en-us
http://www.oxfam.org/en en
URL Resolve

No 301 redirects are in place to redirect traffic to your preferred domain. Pages that load successfully both with and without www. are treated as duplicate content! Not all versions of your page point to the same URL.

Robots.txt
No robots.txt file was found on this page.
URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by oxfamamerica.org.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Oxfam Confidence: 83% Arrow up

Oxfam is an international confederation of charitable organizations focused on the alleviation of global poverty.

Oxfam was founded at 17 Broad Street in Oxford, Oxfordshire, in 1942 as the Oxford Committee for Famine Relief by a group of Quakers, social activists, and Oxford academics; this is now Oxfam Great Britain, still based in Oxford.

It was one of several local committees formed in support of the National Famine Relief Committee.

Their mission was to persuade the British government to allow food relief through the Allied blockade for the starving citizens of occupied Greece.

The first overseas Oxfam was founded in Canada in 1963.

The organization changed its name to its telegraph address, OXFAM, in 1965.

Poverty Confidence: 72% Arrow up

Poverty is general scarcity or the state of one who lacks a certain amount of material possessions or money.

It is a multifaceted concept, which includes social, economic, and political elements.

Absolute poverty or destitution refers to the lack of means necessary to meet basic needs such as food, clothing and shelter.

Absolute poverty is meant to be about the same independent of location.

Relative poverty occurs when people in a country do not enjoy a certain minimum level of living standards as compared to the rest of the population and so would vary from country to country, sometimes within the same country.

Power (social and political) Confidence: 72% Arrow up

In social science and politics, power is the ability to influence or outright control the behavior of people.

The term "authority" is often used for power perceived as legitimate by the social structure.

Power can be seen as evil or unjust, but the exercise of power is accepted as to humans as social beings.

In business, power is often expressed as being "upward" or "downward".

With downward power, a company's superior influences subordinates.

When a company exerts upward power, it is the subordinates who influence the decisions of their leader or leaders.

Globalization Confidence: 72% Arrow up

Globalization or globalisation (see spelling differences) is the action or procedure of international integration arising from the interchange of world views, products, ideas, and other aspects of culture.

Advances in transportation (such as the steam locomotive, steamship, jet engine, and container ships) and in telecommunications infrastructure (including the rise of the telegraph and its modern offspring, the Internet and mobile phones) have been major factors in globalization, generating further interdependence of economic and cultural activities.

Social movement Confidence: 71% Arrow up

Social movements are a type of group action.

They are large, sometimes informal, groupings of individuals or organizations which focus on specific political or social issues.

In other words, they carry out, resist, or undo a social change.

WEBSITE SPEED

oxfamamerica.org website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.2s

This domain loads at the median speed of 1.2 seconds.

Speed Percentile

74%

oxfamamerica.org is faster than approximately 74 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

TRAFFIC

This website is ranked #217.282 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Alexa data for oxfamamerica.org

Daily visitors by country

  • oxfamamerica.org daily visitors distribution - Total: 1 country
  • Flag for United States of AmericaUnited States of America (46.9%)
  • Flaf icon for other countryOthers (53.1%)

Traffic country ranks

Country Rank
Flag for United States of AmericaUnited States of America #77.018

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How oxfamamerica.org looks like on a mobile device such as an iPhone.

Tablet
How oxfamamerica.org looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 93% #f0f0f0
  • 7% #ffffff
  • 0% #fffff0
  • 0% #d0e0c0
  • 0% #f0ffff
  • 0% #e0e0d0
  • 0% #d0e0e0
  • 0% #c0d0e0
  • 0% #f0fff0
  • 0% #fff0ff
  • 0% #fff0f0
  • 0% #f0f0ff

Text/code ratio

oxfamamerica.org's text/code ratio is 5.56%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 5.56%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 3
  • <H2> 5
  • <H3> 13
  • <H4> 2
  • <H5> 0
  • <H6> 0
<H1>
Top level heading
Change a life (2)
Donate now
<H2>
2nd level heading
You are leaving oxfamamerica.org
Join us
Featured stories & updates
How you're helping
Donate now
<H3>
3rd level heading
What we believe
Take action (2)
Donate now
Climate change driving drought crisis in horn of africa
A treacherous journey for rohingya people
<H4>
4th level heading
Boston, ma
Washington, dc
Alt attributes Arrow up

We found 12 images on this website.
9 ALT attributes are missing on your image tags. The issue affects 8 actual different images that could be loaded more than once in your page.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 9 images on oxfamamerica.org. Check your website to make sure it's specified for each image on the page.

SOCIAL

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 5.929
  • Likes 691
  • Shares 5.083
  • Comments 155
  • Pinterest iconPinterest 0
  • Linkedin iconLinkedin 0
  • Stumbleupon iconStumbleupon 0

DOMAIN

Domain Registrar NETWORK SOLUTIONS, LLC
Registration Date 05/29/1997 22 years, 10 months, 15 days ago
Last Modified 03/31/2019 1 year, 9 days ago
Nameservers Arrow up
Host IP Address Country
ns33.worldnic.com 207.204.40.117 Flag for United StatesUnited States
ns34.worldnic.com 207.204.21.117 Flag for United StatesUnited States

SERVER

Server map
  • Service Provider (ISP)
  • Defense.Net, Inc
  • IP Address
  • 205.178.189.129
  • Country
  • Flag for United StatesUnited States
  • Region
  • Virginia , Ashburn
  • Latitude and Longitude
  • 39.0438 : -77.4874

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