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Whois & Analysis for oxo.com

Dec 3, 2019 4:54 pm UTC

DOMAIN OWNER WHOIS

The owner's whois contact information is public.
• Organization
Helen of Troy
• City
El Paso
• Zip Code
79912
• State
TX
• Country Code
US
• Phone Number
• Domain Registrar
Desktop screen Desktop screenshot for oxo.com
52

7 criteria passed
4 criteria to solve

PERFORMANCE OPPORTUNITIES

Make your title tag clear, concise and include your most important keywords.
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Make your meta description eloquent and appealing, neither too short nor too long.
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OVERVIEW

• Domain Owner
Helen of Troy See more
• Category
Shopping
• Online since
February 15, 1996 Explore Wayback Machine
• Age
28 years, 2 months, 8 days
• Alexa Rank
#81.238, oxo.com is in the world's top 100.000 websites!

FREE FORM BUILDER

Representation of an online Form

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS). Consider adding a free SSL Certificate.
Title Tag
OXO Good Grips, Brew, SteeL, Tot | Award Winning Kitchen and Home Tools & Utensils | Free Shipping Over $19 | The OXO Better Guarantee
Length: 139 (recommended: 10 to 70)
Meta Description
For more than 25 years, we’ve made tools that delight and exceed expectations. If you’re not satisfied with your purchase, we want to hear about it. We’re here to make it better – guaranteed. At OXO, we believe in better – better design, better functionality, better experience – and that’s exactly how we make our products. For more than two decades, we’ve made tools that delight and exceed expectations. Our curiosity drives us.
Length: 448 (recommended: 50 to 160)
Google preview
Desktop Version

OXO Good Grips, Brew, SteeL, Tot | Award Winning Kitchen and Home Too...

https://oxo.com

For more than 25 years, we’ve made tools that delight and exceed expectations. If you’re not satisfied with your purchase, we want to hear about it. We’re here to ma...

Mobile Version

https://oxo.com

OXO Good Grips, Brew, SteeL, Tot | Award Winning Kitchen and Home Too...

For more than 25 years, we’ve made tools that delight and exceed expectations. If you’re not satisfied with your purchase, we want...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
robots INDEX,FOLLOW
viewport width=device-width, height=device-height, initial-scale=1.0, user-scalable=0, minimum-scale=1.0, maximum-scale=1.0

SEMANTIC ANALYSIS

The owner has associated the following topics to the website.

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by oxo.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
OXO (brand) Confidence: 68% Arrow up

OXO is a manufacturer of kitchen utensils, office supplies, and housewares based in New York City.

Tool Confidence: 66% Arrow up

A tool is any physical item that can be used to achieve a goal, especially if the item is not consumed in the process.

Tool use by humans dates back millions of years, and other animals are also known to employ simple tools.

WEBSITE SPEED

oxo.com website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

3.3s

This domain loads at the median speed of 3.3 seconds.

Speed Percentile

19%

oxo.com is faster than approximately 19 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #81.238 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • oxo.com daily visitors distribution - Total: 3 countries
  • Flag for United States of AmericaUnited States of America (85.5%)
  • Flaf icon for other countryOthers (14.5%)

Traffic country ranks

Country Rank
Flag for United States of AmericaUnited States of America #16.958
Flag for IndiaIndia #205.292
Flag for Viet NamViet Nam #25.138

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How oxo.com looks like on a mobile device such as an iPhone.

Tablet
How oxo.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 39% #f0f0f0
  • 21% #ffffff
  • 19% #303030
  • 2% #908070
  • 2% #e09080
  • 1% #000000
  • 1% #903030
  • 1% #f0d0d0
  • 1% #f0e0d0
  • 1% #d08070
  • 1% #fff0f0
  • 1% #e00020

Text/code ratio

oxo.com's text/code ratio is 2.34%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 2.34%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 23
  • <H3> 30
  • <H4> 4
  • <H5> 1
  • <H6> 0

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H2>

For a better readability, only the first 20 <H2> tags are shown below.

2nd level heading
Real email address is required to social networks
Create new account
Forgot password?
Bettertools fora betterholiday
20% offoxo brew
<H3>

For a better readability, only the first 20 <H3> tags are shown below.

3rd level heading
Oxo pop containers
Oxo corn prep peeler
Sproutâ„¢ chair replacement cushion set
Sproutâ„¢ chair
Oxo 9-cup coffee maker
<H4>
4th level heading
Help
Shipping & returns
Company
Connect
<H5>
5th level heading
Usa
Alt attributes Arrow up

We found 39 images on this website.
8 ALT attributes are missing on your image tags. The issue affects 7 actual different images that could be loaded more than once in your page.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 8 images on oxo.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

Congratulations, your website is highly shared on social media! It's an excellent signal for your overall SEO strategy.

  • Facebook iconFacebook
  • Total Engagement 14.210
  • Likes 9.647
  • Shares 4.089
  • Comments 474

DOMAIN REGISTRAR

Domain Registrar CSC CORPORATE DOMAINS, INC.
Registration Date 02/15/1996 28 years, 2 months, 8 days ago
Last Modified 02/12/2019 5 years, 2 months, 11 days ago
Expiration Date 02/16/2021 Expired
Nameservers Arrow up
Host IP Address Country
dns2.cscdns.net 156.154.131.100 Flag for United StatesUnited States
dns1.cscdns.net 156.154.130.100 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Cloudflare, Inc.
  • IP Address
  • 104.17.34.231
  • Country
  • Flag for United StatesUnited States
  • Region
  • Virginia , Ashburn
  • Latitude and Longitude
  • 39.0438 : -77.4874
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