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Whois & Analysis for paddling.com

Nov 25, 2019 2:01 am UTC

DOMAIN OWNER WHOIS

The owner has chosen to keep his whois contact information private.
• Contact Name
Contact Privacy Inc. Customer 124488694
• Organization
Contact Privacy Inc. Customer 124488694
• Address
96 Mowat Ave
• City
Toronto
• Zip Code
M4K 3K1
• State
ON
• Country Code
CA
• Phone Number
Desktop screen Desktop screenshot for paddling.com
62

8 criteria passed
3 criteria to solve

PERFORMANCE OPPORTUNITIES

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OVERVIEW

• Domain Owner
Private
• Category
Sports  >  Canoeing / Kayaking
• Online since
• Age
27 years, 4 months, 9 days
• Alexa Rank
#117.513, paddling.com is in the world's top 1 million websites

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by Let's Encrypt has expired on December 17, 2019.
Title Tag
Kayaking, Kayak Fishing, SUP, Canoeing | paddling.com
Length: 53 (recommended: 10 to 70)
Meta Description
Find information on kayaking, kayak fishing, stand up paddling (SUP), and canoeing. Research gear, skills, trips, & connect with the paddling community.
Length: 156 (recommended: 50 to 160)
Google preview
Desktop Version

Kayaking, Kayak Fishing, SUP, Canoeing | paddling.com

https://paddling.com

Find information on kayaking, kayak fishing, stand up paddling (SUP), and canoeing. Research gear, skills, trips, & connect with the paddling community.

Mobile Version

https://paddling.com

Kayaking, Kayak Fishing, SUP, Canoeing | paddling.com

Find information on kayaking, kayak fishing, stand up paddling (SUP), and canoeing. Research gear, skills, trips, & connect wi...

Encoding
Great, language/character encoding is specified: utf-8
Hreflang Tags
Alternate URL Hreflang
https://paddling.com/ x-default
URL Resolve

No 301 redirects are in place to redirect traffic to your preferred domain. Pages that load successfully both with and without www. are treated as duplicate content! Not all versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
robots all
viewport width=device-width, initial-scale=1

SEMANTIC ANALYSIS

The owner has associated the following topics to the website.

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by paddling.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Kayak fishing Confidence: 81% Arrow up

Kayak fishing is fishing from a kayak.

The kayak has long been a means of transportation and a stealth means of approaching easily spooked fish, such as cobia and flounder.

Kayak fishing has gained popularity in recent times due to its broad appeal as an environmentally friendly and healthy method of transportation, as well as its relatively low cost of entry compared to motorized boats.

Kayaking Confidence: 76% Arrow up

Kayaking is the use of a kayak for moving across water.

It is distinguished from canoeing by the sitting position of the paddler and the number of blades on the paddle.

A kayak is a low-to-the-water, canoe-like boat in which the paddler sits facing forward, legs in front, using a double-bladed paddle to pull front-to-back on one side and then the other in rotation.

Most kayaks have closed decks, although sit-on-top and inflatable kayaks are growing in popularity as well.

Canoeing Confidence: 74% Arrow up

Canoeing is a sport or recreational activity which involves paddling a canoe with a single-bladed paddle.

In some parts of Europe canoeing refers to both canoeing and kayaking, with a canoe being called an Open canoe.

Standup paddleboarding Confidence: 66% Arrow

WEBSITE SPEED

paddling.com website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.4s

This domain loads at the median speed of 1.4 seconds.

Speed Percentile

61%

paddling.com is faster than approximately 61 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #117.513 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • paddling.com daily visitors distribution - Total: 2 countries
  • Flag for United States of AmericaUnited States of America (64.2%)
  • Flag for IndiaIndia (13.3%)
  • Flaf icon for other countryOthers (22.5%)

Traffic country ranks

Country Rank
Flag for United States of AmericaUnited States of America #46.975
Flag for IndiaIndia #95.387

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How paddling.com looks like on a mobile device such as an iPhone.

Tablet
How paddling.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 32% #f0f0f0
  • 9% #ffffff
  • 8% #606050
  • 8% #303020
  • 7% #404030
  • 6% #505040
  • 4% #707060
  • 4% #101000
  • 3% #808070
  • 2% #a0c0d0
  • 1% #b0d0e0
  • 1% #f0f0ff

Text/code ratio

paddling.com's text/code ratio is 5.12%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 5.12%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 14
  • <H3> 71
  • <H4> 66
  • <H5> 0
  • <H6> 0

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H2>
2nd level heading
Message board of the week
Trip spotlight
Product spotlights (2)
Sponsored in part by:
Featured articles (4)
<H3>

For a better readability, only the first 20 <H3> tags are shown below.

3rd level heading
Have a product you'd like to review?
Become a paddling perks member (2)
Paddle the everglades
Support over 740 miles of waterways (3)
Man rescues stray dog and paddles mediterranean sea (3)
<H4>

For a better readability, only the first 20 <H4> tags are shown below.

4th level heading
Find gear & reviews (2)
Newest reviews
Trophy™ 126 (10’6”) (2)
Bonito (6)
Bay 12 (3)
Alt attributes Arrow up

We found 210 images on this website.
202 ALT attributes are missing on your image tags. The issue affects 56 actual different images that could be loaded more than once in your page.

For a better readability, only the first 50 images missing a description are shown below.

Image Image URL Occurrences
Image with missing alt attribute found on paddling.com /assets/img/svg/star-0.svg 6
Image with missing alt attribute found on paddling.com /assets/img/svg/star-10.svg 74
Image with missing alt attribute found on paddling.com /storage/sized/storage/images/products/Nagini/555004/Nagini_Pic1_6eb66c1c720f8225d7412d6bcc8f60ed.jp... 1
Image with missing alt attribute found on paddling.com /storage/sized/storage/images/products/NRS/552160/Phase-for-paddling-com_6eb66c1c720f8225d7412d6bcc8... 1
Image with missing alt attribute found on paddling.com /storage/sized/storage/images/products/Eddyline/551205/Eddyline-Caribbean-12FS-5_6eb66c1c720f8225d74... 1

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 202 images on paddling.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 2.388
  • Likes 318
  • Shares 1.712
  • Comments 358

DOMAIN REGISTRAR

Domain Registrar GOOGLE LLC
Registration Date 06/27/1997 27 years, 4 months, 9 days ago
Last Modified 07/29/2019 5 years, 3 months, 6 days ago
Expiration Date 06/26/2020 Expired
Nameservers Arrow up
Host IP Address Country
ns-cloud-e1.googledomains.com 216.239.32.110 Flag for United StatesUnited States
ns-cloud-e2.googledomains.com 216.239.34.110 Flag for United StatesUnited States
ns-cloud-e3.googledomains.com 216.239.36.110 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Linode, LLC
  • IP Address
  • 23.92.20.97
  • Country
  • Flag for United StatesUnited States
  • Region
  • New Jersey , Newark
  • Latitude and Longitude
  • 40.7357 : -74.1724

SPORTS > CANOEING / KAYAKING COMPETITORS IN UNITED STATES

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