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SEO Report for parsec.media

November 22, 2019 4:39 PM
Desktop screen Desktop screenshot for parsec.media

SEO SCORE

Favicon for parsec.mediaparsec.media
52

6 criteria passed
5 criteria to solve

PERFORMANCE OPPORTUNITIES

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OVERVIEW

• Category
Business  >  Advertising
• Online since
August 24, 2015 (explore Wayback Machine)
• Age
5 years, 2 months, 4 days
• Alexa Rank

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SEO

SSL Certificate
This website is not SSL secured (HTTPS). Consider adding a free SSL Certificate.
Title Tag
Time-based Advertising Platform | Cost per second Advertising | PARSEC
Length: 70 (recommended: 10 to 70)
Meta Description
Parsec sells media on a cost per second basis. We deliver the attention required to build strong brands without any of the risks associated with traditional media metrics. Parsec is the first platform for buying advertising on a cost per second basis. Ads are placed across a network of premium publishers and brands are only charged for the amount of time that consumers choose to spend with their ads. Time based buying is a more efficient proxy for attention, and thus branding vehicle, than other metrics used to buy media like CPM or CPA.
Length: 543 (recommended: 50 to 160)
Google preview
Desktop Version

Time-based Advertising Platform | Cost per second Advertising | PARSEC

http://parsec.media

Parsec sells media on a cost per second basis. We deliver the attention required to build strong brands without any of the risks associated with traditional media me...

Mobile Version

Favicon for parsec.media http://parsec.media

Time-based Advertising Platform | Cost per second Advertising | PARSEC

Parsec sells media on a cost per second basis. We deliver the attention required to build strong brands without any of the risks a...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

No 301 redirects are in place to redirect traffic to your preferred domain. Pages that load successfully both with and without www. are treated as duplicate content! Not all versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width

SEMANTIC ANALYSIS

The owner has associated the following topics to the website.

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by parsec.media.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Parsec Confidence: 88% Arrow up

The parsec (symbol: pc) is a unit of length used to measure large distances to objects outside the Solar System.

One parsec is the distance at which one astronomical unit subtends an angle of one arcsecond.

A parsec is equal to about 3.26 light-years (31 trillion kilometres or 19 trillion miles) in length.

The nearest star, Proxima Centauri, is about from the Sun.

Most of the stars visible to the unaided eye in the nighttime sky are within 500 parsecs of the Sun.

Cost per impression Confidence: 81% Arrow up

Cost per impression (CPI), or "cost per thousand impressions" (CPM), is a term used in traditional advertising media selection, as well as online advertising and marketing related to web traffic.

It refers to the cost of traditional advertising or internet marketing or email advertising campaigns, where advertisers pay each time an ad is displayed.

CPI is the cost or expense incurred for each potential customer who views the advertisement(s), while CPM refers to the cost or expense incurred for every thousand potential customers who view the advertisement(s).

CPM is an initialism for cost per mille, with mille being Latin for thousand.

Consumer Confidence: 71% Arrow up

A consumer is a person or organization that uses economic services or commodities.

In economic systems consumers are utilities expressed in the decision to trade or not.

Cost per action Confidence: 71% Arrow up

Cost per acquisition (CPA), also known as "Cost per action" or pay per acquisition (PPA) and cost per conversion, is an online advertising pricing model where the advertiser pays for a specified acquisition - for example a sale, click, or form submit (e.g., contact request, newsletter sign up, registration etc).

Mass media Confidence: 70% Arrow up

The mass media is a diversified collection of media technologies that reach a large audience via mass communication.

The technologies through which this communication takes place include a variety of outlets.

WEBSITE SPEED

parsec.media website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

0.9s

This domain loads at the median speed of 0.9 seconds.

Speed Percentile

82%

parsec.media is faster than approximately 82 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

TRAFFIC

This website is ranked #1.285.547 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Alexa data for parsec.media

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How parsec.media looks like on a mobile device such as an iPhone.

Tablet
How parsec.media looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 34% #a0d0f0
  • 21% #1090b0
  • 6% #203050
  • 4% #30a0b0
  • 4% #70a0b0
  • 4% #f0f0f0
  • 3% #30b0c0
  • 3% #208090
  • 3% #80c0d0
  • 2% #80b0c0
  • 2% #f0f0ff
  • 1% #f0ffff

Text/code ratio

parsec.media's text/code ratio is 5.66%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 5.66%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 2
  • <H2> 25
  • <H3> 24
  • <H4> 2
  • <H5> 7
  • <H6> 12
<H1>
Top level heading
Cost per second isattention. guaranteed.
Brand lift over time-spent
<H2>

For a better readability, only the first 20 <H2> tags are shown below.

2nd level heading
The first marketplace that guarantees consumer attention. using our politely interruptive format and simple metric:cost per second.view gallery
Parsec improves every aspect of mobile advertising.
Pay only for ads that work. (2)
On the sites you trust.
Limitless creative.
<H3>

For a better readability, only the first 20 <H3> tags are shown below.

3rd level heading
Benefits
Advertising isn't zero sum — we guarantee value to advertisers while aligning with publishers and consumers to create ads people like.
Cps explained
1timer start
2timer cap
<H4>
4th level heading
Parsec, ınc.
104 w 27th st new york, ny 10001 info@parsec.media
<H5>
5th level heading
Consideration awareness recall
Marc is the chief executive officer.
Diane is the chief operating officer.
Zach is vp of sales & partnerships.
Perry is svp of product & engineering.
<H6>
6th level heading
Marc guldimann
Previous experience (6)
Diane decordova
Zach kubin
Perry papadopoulos
Alt attributes Arrow up

We found 72 images on this website.
34 ALT attributes are missing on your image tags. The issue affects 31 actual different images that could be loaded more than once in your page.

Image Image URL Occurrences
Image with missing alt attribute found on parsec.media https://maps.gstatic.com/mapfiles/transparent.png 2
Image with missing alt attribute found on parsec.media https://maps.googleapis.com/maps/vt?pb=!1m5!1m4!1i17!2i38595!3i49264!4i256!2m3!1e0!2sm!3i493202694!3... 1
Image with missing alt attribute found on parsec.media https://maps.googleapis.com/maps/vt?pb=!1m5!1m4!1i17!2i38597!3i49264!4i256!2m3!1e0!2sm!3i493202694!3... 1
Image with missing alt attribute found on parsec.media https://maps.googleapis.com/maps/vt?pb=!1m5!1m4!1i17!2i38595!3i49265!4i256!2m3!1e0!2sm!3i493202694!3... 1
Image with missing alt attribute found on parsec.media https://maps.googleapis.com/maps/vt?pb=!1m5!1m4!1i17!2i38597!3i49265!4i256!2m3!1e0!2sm!3i493202694!3... 1

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 34 images on parsec.media. Check your website to make sure it's specified for each image on the page.

SOCIAL

This is an overview of your homepage shares on social networks.

It's a good start.

You should focus on obtaining more social shares to improve your overall SEO strategy. Check out these tips to build a better social media presence.

  • Facebook iconFacebook
  • Total Engagement 92
  • Likes 0
  • Shares 90
  • Comments 2
  • Pinterest iconPinterest 0
  • Linkedin iconLinkedin 0
  • Stumbleupon iconStumbleupon 0

DOMAIN

Domain Registrar GANDI SAS
Registration Date 08/24/2015 5 years, 2 months, 4 days ago
Last Modified 02/21/2019 1 year, 8 months, 7 days ago
Expiration Date 08/24/2020 Expired
Nameservers Arrow up
Host IP Address Country
ns-871.awsdns-44.net 205.251.195.103 Flag for United StatesUnited States
ns-1841.awsdns-38.co.uk 205.251.199.49 Flag for United StatesUnited States
ns-249.awsdns-31.com 205.251.192.249 Flag for United StatesUnited States

SERVER

Server map
  • Service Provider (ISP)
  • Amazon.com, Inc.
  • IP Address
  • 52.218.216.67
  • Country
  • Flag for United StatesUnited States
  • Region
  • Oregon , Portland
  • Latitude and Longitude
  • 45.5235 : -122.676

OWNER

The owner has chosen to keep his whois contact information private.
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BUSINESS > ADVERTISING COMPETITORS IN UNITED STATES

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