parsec.media Domain Owner Whois and Analysis

DOMAIN OWNER WHOIS

ⓘ The owner has chosen to keep his whois contact information private.

• Contact Name

REDACTED FOR PRIVACY

• Organization

Parsec Media

• Address

REDACTED FOR PRIVACY

• City

REDACTED FOR PRIVACY

• Zip Code

REDACTED FOR PRIVACY

• State

NY

• Country Code

US

• Phone Number

REDACTED FOR PRIVACY ext: REDACTED FOR PRIVACY

• Email

Please query the RDDS service of the Registrar of Record identified in this output for information on how to contact the Registrant, Admin, or Tech contact of the queried domain name.

• Domain Registrar

Gandi SAS
See Domain Dates and Nameservers
See Server Details

PERFORMANCE OPPORTUNITIES

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Make your meta description eloquent and appealing, neither too short nor too long.

OVERVIEW

• Domain Owner

Private

• Category

Business > Advertising

• Online since

August 24, 2015 Explore Wayback Machine

• Age

8 years, 8 months, 6 days

• Alexa Rank

#1.285.547

FREE FORM BUILDER

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TECHNICAL SEO & SECURITY

❌ SSL Certificate

This website is not SSL secured (HTTPS). Consider adding a free SSL Certificate.

✅ Title Tag

Time-based Advertising Platform | Cost per second Advertising | PARSEC
Length: 70 (recommended: 10 to 70)

❌ Meta Description

Parsec sells media on a cost per second basis. We deliver the attention required to build strong brands without any of the risks associated with traditional media metrics. Parsec is the first platform for buying advertising on a cost per second basis. Ads are placed across a network of premium publishers and brands are only charged for the amount of time that consumers choose to spend with their ads. Time based buying is a more efficient proxy for attention, and thus branding vehicle, than other metrics used to buy media like CPM or CPA.
Length: 543 (recommended: 50 to 160)

ⓘ Google preview

Desktop Version

Time-based Advertising Platform | Cost per second Advertising | PARSEC

http://parsec.media

Parsec sells media on a cost per second basis. We deliver the attention required to build strong brands without any of the risks associated with traditional media me...

Mobile Version

http://parsec.media

Time-based Advertising Platform | Cost per second Advertising | PARSEC

Parsec sells media on a cost per second basis. We deliver the attention required to build strong brands without any of the risks a...

✅ Encoding

Great, language/character encoding is specified: utf-8

❌ URL Resolve

No 301 redirects are in place to redirect traffic to your preferred domain. Pages that load successfully both with and without www. are treated as duplicate content! Not all versions of your page point to the same URL.

URL	Resolved URL
http://parsec.media	http://www.parsec.media/
https://parsec.media	HTTP header error
http://www.parsec.media	http://www.parsec.media/
https://www.parsec.media	HTTP header error

✅ Robots.txt

http://www.parsec.media/robots.txt

✅ URL Parameters

Great, the domain URLs look clean.

Attribute	Value
ⓘ viewport	width=device-width

SEMANTIC ANALYSIS

ⓘ The owner has associated the following topics to the website.

ⓘ The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by parsec.media.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics

Parsec Confidence: 88%

The parsec (symbol: pc) is a unit of length used to measure large distances to objects outside the Solar System. One parsec is the distance at which one astronomical unit subtends an angle of one arcsecond. A parsec is equal to about 3.26 light-years (31 trillion kilometres or 19 trillion miles) in length. The nearest star, Proxima Centauri, is about from the Sun. Most of the stars visible to the unaided eye in the nighttime sky are within 500 parsecs of the Sun.

Cost per impression Confidence: 81%

Cost per impression (CPI), or "cost per thousand impressions" (CPM), is a term used in traditional advertising media selection, as well as online advertising and marketing related to web traffic. It refers to the cost of traditional advertising or internet marketing or email advertising campaigns, where advertisers pay each time an ad is displayed. CPI is the cost or expense incurred for each potential customer who views the advertisement(s), while CPM refers to the cost or expense incurred for every thousand potential customers who view the advertisement(s). CPM is an initialism for cost per mille, with mille being Latin for thousand.

Consumer Confidence: 71%

A consumer is a person or organization that uses economic services or commodities. In economic systems consumers are utilities expressed in the decision to trade or not.

Cost per action Confidence: 71%

Cost per acquisition (CPA), also known as "Cost per action" or pay per acquisition (PPA) and cost per conversion, is an online advertising pricing model where the advertiser pays for a specified acquisition - for example a sale, click, or form submit (e.g., contact request, newsletter sign up, registration etc).

Mass media Confidence: 70%

The mass media is a diversified collection of media technologies that reach a large audience via mass communication. The technologies through which this communication takes place include a variety of outlets.

WEBSITE SPEED

✅ parsec.media website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

0.9s

This domain loads at the median speed of 0.9 seconds.

Speed Percentile

82%

parsec.media is faster than approximately 82 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

ⓘ This website is ranked #1.285.547 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

LAYOUT

ⓘ Doctype HTML5

ⓘ Responsive website, mobile-friendly.

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How parsec.media looks like on a mobile device such as an iPhone.

Tablet
How parsec.media looks like on a tablet such as an iPad.

Main colors used

ⓘ These are the main HTML color codes used by this website.

34% #a0d0f0
21% #1090b0
6% #203050
4% #30a0b0
4% #70a0b0
4% #f0f0f0
3% #30b0c0
3% #208090
3% #80c0d0
2% #80b0c0
2% #f0f0ff
1% #f0ffff

Text/code ratio

ⓘ parsec.media's text/code ratio is 5.66%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.

Text / Code Ratio 5.66%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

✅ Headings

Great, we found headings on this page.

<H1> 2
<H2> 25
<H3> 24
<H4> 2
<H5> 7
<H6> 12

<H1>

Top level heading
Cost per second isattention. guaranteed.
Brand lift over time-spent

<H2>

For a better readability, only the first 20 <H2> tags are shown below.

2^nd level heading
The first marketplace that guarantees consumer attention. using our politely interruptive format and simple metric:cost per second.view gallery
Parsec improves every aspect of mobile advertising.
Pay only for ads that work. (2)
On the sites you trust.
Limitless creative.
Proven results.
Only sites you trust.
Limitless creative freedom.
Time matters.
Parsec data impacts creative, media, and audiences.
Optimize creative
Build audiences
Sequence meaningfully
Enrich external data
Real-world results from our time-based campaigns.
+ 7.30%
+ 14.37%
12.67%
16.33%
Smart people like these agree

<H3>

For a better readability, only the first 20 <H3> tags are shown below.

3^rd level heading
Benefits
Advertising isn't zero sum — we guarantee value to advertisers while aligning with publishers and consumers to create ads people like.
Cps explained
1timer start
2timer cap
3earned media
Parsec media
Transparent, virtually unlimited reach across 300+ high-profile mobile sites. parsec secures all inventory directly from publishers and is integrated with most 1st or 3rd party data, attribution and verification partners.
Our format
With dozens of features, including 360º video, 3d spins, shoppable product carousels, multiple ctas, tilt engagements, and a unique storyteller format, the creative possibilities are endless. our in-house creative team is here to help every step of the way.
Our results
Research conducted by parsec and independent 3rd parties has proven consideration, awareness, and recall all increase with time-spent.
Our data
Case studies
Testimonials
Buying on engagement is the future of mobile media.
The power of parsec’s platform is consistency and simplicity .
We’ve been working with parsec since late 2015, collaborating on over 25 campaigns together.
The team at parsec have been exceptional partners for a number brands we work with at proof.
Press

<H4>

4^th level heading
Parsec, ınc.
104 w 27th st new york, ny 10001 info@parsec.media

<H5>

5^th level heading
Consideration awareness recall
Marc is the chief executive officer.
Diane is the chief operating officer.
Zach is vp of sales & partnerships.
Perry is svp of product & engineering.
Emily is vp of sales, east coast.
Hayley is vp of finance.

<H6>

6^th level heading
Marc guldimann
Previous experience (6)
Diane decordova
Zach kubin
Perry papadopoulos
Emily chard
Hayley eden

❌ Alt attributes

We found 72 images on this website.
34 ALT attributes are missing on your image tags. The issue affects 31 actual different images that could be loaded more than once in your page.

Image	Image URL	Occurrences
	https://maps.gstatic.com/mapfiles/transparent.png	2
	https://maps.googleapis.com/maps/vt?pb=!1m5!1m4!1i17!2i38595!3i49264!4i256!2m3!1e0!2sm!3i493202694!3...	1
	https://maps.googleapis.com/maps/vt?pb=!1m5!1m4!1i17!2i38597!3i49264!4i256!2m3!1e0!2sm!3i493202694!3...	1
	https://maps.googleapis.com/maps/vt?pb=!1m5!1m4!1i17!2i38595!3i49265!4i256!2m3!1e0!2sm!3i493202694!3...	1
	https://maps.googleapis.com/maps/vt?pb=!1m5!1m4!1i17!2i38597!3i49265!4i256!2m3!1e0!2sm!3i493202694!3...	1
	https://maps.googleapis.com/maps/vt?pb=!1m5!1m4!1i17!2i38596!3i49264!4i256!2m3!1e0!2sm!3i493202694!3...	1
	https://maps.googleapis.com/maps/vt?pb=!1m5!1m4!1i17!2i38596!3i49265!4i256!2m3!1e0!2sm!3i493202694!3...	1
	https://maps.gstatic.com/mapfiles/api-3/images/google_white5.png	1
-	data:image/svg xml,<svg xmlns="http://www.w3.org/2000/svg" width="24px" heigh...	1
-	data:image/svg xml,<svg xmlns="http://www.w3.org/2000/svg" width="18" height=...	1
-	data:image/svg xml,<svg xmlns="http://www.w3.org/2000/svg" width="18" height=...	1
-	data:image/svg xml,<svg xmlns="http://www.w3.org/2000/svg" width="18" height=...	1
-	data:image/svg xml,<svg xmlns="http://www.w3.org/2000/svg" width="18" height=...	1
-	data:image/svg xml,<svg xmlns="http://www.w3.org/2000/svg" width="18" height=...	1
-	data:image/svg xml,<svg xmlns="http://www.w3.org/2000/svg" width="18" height=...	1
-	data:image/svg xml,<svg xmlns="http://www.w3.org/2000/svg" width="18" height=...	1
-	data:image/svg xml,<svg xmlns="http://www.w3.org/2000/svg" width="18" height=...	1
-	data:image/svg xml,<svg xmlns="http://www.w3.org/2000/svg" width="18" height=...	1
-	data:image/svg xml,<svg xmlns="http://www.w3.org/2000/svg" width="23" height=...	1
-	data:image/svg xml,<svg width="24px" height="38px" xmlns="http://www.w3....	1
-	data:image/svg xml,<svg width="40px" height="50px" xmlns="http://www.w3....	1
-	data:image/svg xml,<svg xmlns="http://www.w3.org/2000/svg" width="24" height=...	1
-	data:image/svg xml,<svg xmlns="http://www.w3.org/2000/svg" width="24" height=...	1
-	data:image/svg xml,<svg xmlns="http://www.w3.org/2000/svg" width="24" height=...	1
-	data:image/svg xml,<svg xmlns="http://www.w3.org/2000/svg" width="18px" heigh...	1
-	data:image/svg xml,<svg xmlns="http://www.w3.org/2000/svg" width="18px" heigh...	1
-	data:image/svg xml,<svg xmlns="http://www.w3.org/2000/svg" width="18px" heigh...	1
-	data:image/svg xml,<svg xmlns="http://www.w3.org/2000/svg" width="24px" heigh...	2
-	data:image/svg xml,<svg xmlns="http://www.w3.org/2000/svg" width="24px" heigh...	2
	https://secure.adnxs.com/seg?add=16210945&t=2	1
	https://secure.adnxs.com/px?id=1074157&t=2	1

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 34 images on parsec.media. Check your website to make sure it's specified for each image on the page.

LINKS

ⓘ There is a total of 21 links on the homepage of this website.

ⓘ Internal links : 11

Anchor	Type	URL
	image	/
benefits	text	nav-benefits
case studies	text	nav-case-studies
testimonials	text	nav-testimonials
press	text	nav-press
contact	text	nav-contact
jobs	text	nav-jobs
privacy policy	text	http://www.parsec.media/privacy-policy/
terms of use	text	http://www.parsec.media/terms-of-use/
opt out	text	http://www.parsec.media/opt-out/
info@parsec.media	text	mailto:info@parsec.media

ⓘ External links : 10

Anchor	Type	URL
gallery	text	http://gallery.parsec.media/
	image	http://gallery.parsec.media/
	image	http://www.thedrum.com/news/2017/12/18/why-cost-second-ad-pricing-creates-economic-incentive
	image	https://www.exchangewire.com/blog/2017/03/07/cost-per-second-takes-viewability-next-level-qa-paul-ke...
	image	http://www.thedrum.com/news/2016/02/08/advertisers-are-being-pitched-cost-second-campaigns-take-them...
	image	http://venturebeat.com/2015/09/21/ad-tech-shop-sled-mobile-launches-a-platform-that-prices-ads-by-ti...
	image	http://adexchanger.com/mobile/content-blocking-in-ios-9-where-some-see-doom-others-see-opportunity/
	image	https://maps.google.com/maps?ll=40.745487,-73.991685&z=17&t=m&hl=en-us&gl=us&map...
Terms of Use	text	https://www.google.com/intl/en-us_us/help/terms_maps.html
Report a map error	text	https://www.google.com/maps/@40.745487,-73.991685,17z/data=!10m1!1e1!12b1?source=apiv3&rapsrc=ap...

SOCIAL MEDIA PRESENCE

❌ This is an overview of your homepage shares on social networks.

It's a good start.

You should focus on obtaining more social shares to improve your overall SEO strategy. Check out these tips to build a better social media presence.

Facebook
Total Engagement 92
Likes 0
Shares 90
Comments 2

DOMAIN REGISTRAR

ⓘ Domain Registrar	GANDI SAS
ⓘ Registration Date	08/24/2015 8 years, 8 months, 6 days ago
ⓘ Last Modified	02/21/2019 5 years, 2 months, 4 days ago
ⓘ Expiration Date	08/24/2020 Expired

Nameservers

Host	IP Address	Country
ns-871.awsdns-44.net	205.251.195.103	United States
ns-1841.awsdns-38.co.uk	205.251.199.49	United States
ns-249.awsdns-31.com	205.251.192.249	United States
ns-1274.awsdns-31.org	205.251.196.250	United States