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Whois & Analysis for passendo.com

Jan 13, 2020 12:15 pm UTC

DOMAIN OWNER WHOIS

The owner has chosen to keep his whois contact information private.
Desktop screen Desktop screenshot for passendo.com
72

8 criteria passed
3 criteria to solve

PERFORMANCE OPPORTUNITIES

Make all versions of your website point to the same URL.
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Fill the missing alt attributes on your images.
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OVERVIEW

• Domain Owner
Private
• Category
Business  >  Advertising
• Online since
August 26, 2016 Explore Wayback Machine
• Age
8 years, 2 months, 22 days
• Alexa Rank

SUPERCHARGE YOUR SEO

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by GoDaddy.com, Inc. has expired on October 19, 2020.
Title Tag
Home Page – Passendo
Length: 22 (recommended: 10 to 70)
Meta Description
Passendo is the Ad Server & Native Platform for Email Advertising. Publisher or Advertiser? See How We Can Transform Your Business!
Length: 135 (recommended: 50 to 160)
Google preview
Desktop Version

Home Page – Passendo

https://passendo.com

Passendo is the Ad Server & Native Platform for Email Advertising. Publisher or Advertiser? See How We Can Transform Your Business!

Mobile Version

https://passendo.com

Home Page – Passendo

Passendo is the Ad Server & Native Platform for Email Advertising. Publisher or Advertiser? See How We Can Transform Your Busi...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

No 301 redirects are in place to redirect traffic to your preferred domain. Pages that load successfully both with and without www. are treated as duplicate content! Not all versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
robots max-snippet:-1, max-image-preview:large, max-video-preview:-1
viewport width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=0

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by passendo.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Ad serving Confidence: 79% Arrow up

Ad serving describes the technology and service that places advertisements on web sites.

Ad serving technology companies provide software to web sites and advertisers to serve ads, count them, choose the ads that will make the website or advertiser most money, and monitor progress of different advertising campaigns.

Ad servers are divided into two types: Publisher ad servers and advertiser (or third party) ad servers.

Email Confidence: 72% Arrow up

Electronic mail, or email, is a method of exchanging digital messages between people using digital devices such as computers and mobile phones.

Email first entered substantial use in the 1960s and by the mid-1970s had taken the form now recognized as email.

Email operates across computer networks, which today is primarily the Internet.

Some early email systems required the author and the recipient to both be online at the same time, in common with instant messaging.

Today's email systems are based on a store-and-forward model.

Email servers accept, forward, deliver, and store messages.

Neither the users nor their computers are required to be online simultaneously; they need to connect only briefly, typically to a mail server or a webmail interface, for as long as it takes to send or receive messages.

Home page Confidence: 70% Arrow up

A home page or a start page is the initial or main web page of a website or a browser.

The initial page of a website is sometimes called main page as well.

Advertising Confidence: 70% Arrow up

Advertising is an audio or visual form of marketing communication that employs an openly sponsored, nonpersonal message to promote or sell a product, service or idea.

Sponsors of advertising are often businesses who wish to promote their products or services.

Advertising is differentiated from public relations in that an advertiser usually pays for and has control over the message.

It is differentiated from personal selling in that the message is nonpersonal, i.e., not directed to a particular individual.

WEBSITE SPEED

passendo.com website speed is fast. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #1.440.185 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How passendo.com looks like on a mobile device such as an iPhone.

Tablet
How passendo.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 25% #7040e0
  • 17% #5080f0
  • 10% #304050
  • 9% #6060f0
  • 8% #f0f0f0
  • 8% #4090ff
  • 6% #4090f0
  • 4% #ffffff
  • 2% #203040
  • 1% #9080f0
  • 1% #5040a0
  • 1% #304070

Text/code ratio

passendo.com's text/code ratio is 28.41%. You're good to go!
Text / Code Ratio 28.41%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 1
  • <H2> 10
  • <H3> 6
  • <H4> 3
  • <H5> 0
  • <H6> 0
<H1>
Top level heading
The ad server & native platform for email advertising
<H2>
2nd level heading
This website uses cookies
Publishers: empower your inventory with high-performing ad formats
Advertisers: reach your audience in a premium environment
Passendo for publıshers
Passendo for advertisers
<H3>
3rd level heading
Ad serving stack tailored to your digital email advertising strategy
Pfa
Pnx
Copenhagen(hq)
Dubai
<H4>
4th level heading
Pfp
Reach the most engaged users on the web, at scale.
We seamlessly integrate with demand platforms across the globe.
Alt attributes Arrow up

We found 5 images on this website.
3 ALT attributes are missing on your image tags.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 3 images on passendo.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

It's a good start.

You should focus on obtaining more social shares to improve your overall SEO strategy. Check out these tips to build a better social media presence.

  • Facebook iconFacebook
  • Total Engagement 32
  • Likes 0
  • Shares 31
  • Comments 1

DOMAIN REGISTRAR

Domain Registrar GODADDY.COM, LLC
Registration Date 08/26/2016 8 years, 2 months, 22 days ago
Last Modified 08/27/2019 5 years, 2 months, 22 days ago
Expiration Date 08/26/2022 Expired
Nameservers Arrow up
Host IP Address Country
ns77.domaincontrol.com 97.74.108.49 Flag for United StatesUnited States
ns78.domaincontrol.com 173.201.76.49 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Host Europe GmbH
  • IP Address
  • 160.153.137.170
  • Country
  • Flag for NetherlandsNetherlands
  • Region
  • North Holland , Amsterdam
  • Latitude and Longitude
  • 52.3702 : 4.89517
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