Passle is an Oxford and London based start-up in the B2B marketing technology domain.

The company provides software, training and gamification services for Professional Services firms to share their expertise online.

Marketing is the study and management of exchange relationships.

The American Marketing Association has defined marketing as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.".

Content management (CM), is a set of processes and technologies that supports the collection, managing, and publishing of information in any form or medium.

When stored and accessed via computers, this information may be more specifically referred to as digital content, or simply as content.

Digital content may take the form of text (such as electronic documents), multimedia files (such as audio or video files), or any other file type that follows a content lifecycle requiring management.

The process is complex enough to manage that several large and small commercial software vendors such as Interwoven and Microsoft offer content management software to control and automate significant aspects of the content lifecycle.

A society is a group of people involved in persistent social interaction, or a large social grouping sharing the same geographical or social territory, typically subject to the same political authority and dominant cultural expectations.

Societies are characterized by patterns of relationships (social relations) between individuals who share a distinctive culture and institutions; a given society may be described as the sum total of such relationships among its constituent members.

In the social sciences, a larger society often evinces stratification or dominance patterns in subgroups.

A blog (a truncation of the expression weblog) is a discussion or informational website published on the World Wide Web consisting of discrete, often informal diary-style text entries ("posts").

Posts are typically displayed in reverse chronological order, so that the most recent post appears first, at the top of the web page.

Until 2009, blogs were usually the work of a single individual, occasionally of a small group, and often covered a single subject or topic.

In the 2010s, "multi-author blogs" (MABs) have developed, with posts written by large numbers of authors and sometimes professionally edited.

MABs from newspapers, other media outlets, universities, think tanks, advocacy groups, and similar institutions account for an increasing quantity of blog traffic.

The rise of Twitter and other "microblogging" systems helps integrate MABs and single-author blogs into the news media.

Blog can also be used as a verb, meaning to maintain or add content to a blog.