pathfactory.com Domain Owner Whois and Analysis

DOMAIN OWNER WHOIS

ⓘ The owner has chosen to keep his whois contact information private.

• Contact Name

On behalf of pathfactory.com owner

• Organization

Whois Privacy Service

• Address

P.O. Box 81226

• City

Seattle

• Zip Code

98108-1226

• State

• Country Code

• Phone Number

Show phone

• Email

Show email

• Domain Registrar

Amazon Registrar, Inc.
See Domain Dates and Nameservers
See Server Details

SEO SCORE

pathfactory.com
Make your link ↑ do-follow

✅ 7 criteria passed
❌ 4 criteria to solve

PERFORMANCE OPPORTUNITIES

Make your title tag clear, concise and include your most important keywords.

Follow Google PageSpeed Insights to make your page faster.

OVERVIEW

• Domain Owner

Private

• Category

Business > Marketing

• Online since

August 5, 2016 Explore Wayback Machine

• Age

8 years, 3 months, 2 days

• Alexa Rank

#160.134, pathfactory.com is in the world's top 1 million websites

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opens a new window

TECHNICAL SEO & SECURITY

❌ SSL Certificate

This website is not SSL secured (HTTPS), the certificate issued by Let's Encrypt has expired on February 18, 2020.

❌ Title Tag

PathFactory powers Content Insight and Activation for B2B marketers - PathFactory
Length: 81 (recommended: 10 to 70)

✅ Meta Description

PathFactory is a Content Insight & Activation Platform that helps B2B marketers grow pipeline & revenue by removing friction for buyers.
Length: 144 (recommended: 50 to 160)

ⓘ Google preview

Desktop Version

PathFactory powers Content Insight and Activation for B2B marketers -...

https://pathfactory.com

PathFactory is a Content Insight & Activation Platform that helps B2B marketers grow pipeline & revenue by removing friction for buyers.

Mobile Version

https://pathfactory.com

PathFactory powers Content Insight and Activation for B2B marketers -...

PathFactory is a Content Insight & Activation Platform that helps B2B marketers grow pipeline & revenue by removing fricti...

✅ Encoding

Great, language/character encoding is specified: utf-8

✅ URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL	Resolved URL
http://pathfactory.com	https://www.pathfactory.com/
https://pathfactory.com	https://www.pathfactory.com/
http://www.pathfactory.com	https://www.pathfactory.com/
https://www.pathfactory.com	https://www.pathfactory.com/

✅ Robots.txt

https://pathfactory.com/robots.txt

✅ URL Parameters

Great, the domain URLs look clean.

Attribute	Value
ⓘ viewport	width=device-width, initial-scale=1.0

SEMANTIC ANALYSIS

ⓘ The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by pathfactory.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics

Business-to-business Confidence: 74%

Business-to-business (B2B) refers to a situation where one business makes a commercial transaction with another. This typically occurs when:

Friction Confidence: 68%

Friction is the force resisting the relative motion of solid surfaces, fluid layers, and material elements sliding against each other. There are several types of friction:

Marketing Confidence: 68%

Pipeline transport Confidence: 65%

Amplifier Confidence: 65%

WEBSITE SPEED

❌ pathfactory.com website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.3s

This domain loads at the median speed of 1.3 seconds.

Speed Percentile

69%

pathfactory.com is faster than approximately 69 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

ⓘ This website is ranked #160.134 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

United States of America (55.6%)
Canada (11.0%)
India (7.7%)
Others (25.7%)

Traffic country ranks

Country	Rank
United States of America	#62.482
Canada	#41.217
India	#198.669

LAYOUT

ⓘ Doctype HTML5

ⓘ Responsive website, mobile-friendly.

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How pathfactory.com looks like on a mobile device such as an iPhone.

Tablet
How pathfactory.com looks like on a tablet such as an iPad.

Main colors used

ⓘ These are the main HTML color codes used by this website.

27% #5050ff
14% #f0f0f0
11% #005050
8% #ffffff
7% #5050f0
3% #202050
2% #7070f0
2% #6060f0
2% #f0f0ff
1% #3000f0
1% #8080d0
1% #8080f0

Text/code ratio

ⓘ pathfactory.com's text/code ratio is 6.38%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.

Text / Code Ratio 6.38%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

✅ Headings

Great, we found headings on this page.

<H1> 3
<H2> 0
<H3> 8
<H4> 0
<H5> 3
<H6> 0

<H1>

Top level heading
"pathfactory provides great insights into content consumption across all of our assets. ıt makes it easy to gauge buyer intent and react to those who are heavily engaged."
Micro-personalize the content journey using aı
Removing friction from b2b marketing and sales

<H3>

3^rd level heading
Pathfactory is one of the fastest-growing tech companies in north america!
ıncrease revenue
Better engagement data
Reduce costs
B2b marketing status quo
Frictionless b2b marketing
Gartner cool vendor in technology marketing
See pathfactory in action

<H5>

5^th level heading
Adam kaiser vice president, global marketing gan ıntegrity
Wıthout pathfactory
Wıth pathfactory

❌ Alt attributes

We found 33 images on this website.
32 ALT attributes are missing on your image tags. The issue affects 29 actual different images that could be loaded more than once in your page.

Image	Image URL	Occurrences
	https://www.pathfactory.com/wp-content/uploads/2018/04/pathfactory_logo.svg	2
	https://www.pathfactory.com/wp-content/uploads/2019/12/HeadshotGraphic_HomeHero_Art-1.png	1
	https://www.pathfactory.com/wp-content/uploads/2019/12/IncreasedRevenue.png	1
	https://www.pathfactory.com/wp-content/uploads/2019/05/Benefits_2.png	1
	https://www.pathfactory.com/wp-content/uploads/2019/05/Benefits_3.png	1
	https://www.pathfactory.com/wp-content/uploads/2019/12/BE_icons_1_2019.png	1
	/wp-content/uploads/2019/05/x.svg	2
	https://www.pathfactory.com/wp-content/uploads/2019/12/BE_icons_2_2019.png	1
	/wp-content/uploads/2019/05/check.svg	2
	https://www.pathfactory.com/wp-content/uploads/2019/12/HeadshotGraphic_HomePage_Art.png	1
	https://www.pathfactory.com/wp-content/uploads/2018/04/thomsonreuters.png	1
	https://www.pathfactory.com/wp-content/uploads/2019/04/infoblox.png	1
	https://www.pathfactory.com/wp-content/uploads/2018/04/adobe.png	1
	https://www.pathfactory.com/wp-content/uploads/2018/04/cisco.png	1
	https://www.pathfactory.com/wp-content/uploads/2018/04/tibco.png	1
	https://www.pathfactory.com/wp-content/uploads/2018/04/invoca.png	1
	https://www.pathfactory.com/wp-content/uploads/2018/04/glassdoor.png	1
	https://www.pathfactory.com/wp-content/uploads/2019/12/druva_Web-1.png	1
	https://www.pathfactory.com/wp-content/uploads/2019/12/sysdig_stacked_Web-1.png	1
	https://www.pathfactory.com/wp-content/uploads/2018/04/logo_workday.png	1
	https://www.pathfactory.com/wp-content/uploads/2019/12/Fast50-Winner_Wordmark-D-PRI-RGB_2019.png	1
	https://www.pathfactory.com/wp-content/uploads/2019/12/G2-Leader-Winter-2020.svg	1
	https://www.pathfactory.com/wp-content/uploads/2019/06/TrustRadius.png	1
	https://www.pathfactory.com/wp-content/uploads/2018/05/cta_blocks@300x.png	1
	https://www.pathfactory.com/wp-content/themes/pathfactory/assets/img/facebook.svg	1
	https://www.pathfactory.com/wp-content/themes/pathfactory/assets/img/instagram.svg	1
	https://www.pathfactory.com/wp-content/themes/pathfactory/assets/img/twitter.svg	1
	https://www.pathfactory.com/wp-content/themes/pathfactory/assets/img/linkedin.svg	1
-	data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==	1

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 32 images on pathfactory.com. Check your website to make sure it's specified for each image on the page.

LINKS

ⓘ There is a total of 42 links on the homepage of this website.

ⓘ Internal links : 36

Anchor	Type	URL
	image	/
How it Works	text	https://www.pathfactory.com/how-it-works/
For Demand Generation	text	https://www.pathfactory.com/how-it-works/demand-generation/
For Marketing Operations	text	https://www.pathfactory.com/how-it-works/marketing-ops/
For Marketing Leaders	text	https://www.pathfactory.com/how-it-works/marketing-leader/
For Content Marketers	text	https://www.pathfactory.com/how-it-works/content-marketing/
For Your Website	text	https://www.pathfactory.com/how-it-works/for-your-website/
For Account-based Marketing	text	https://www.pathfactory.com/how-it-works/abm/
Data & Integrations	text	https://www.pathfactory.com/how-it-works/data-integrations/
Customer Success	text	https://www.pathfactory.com/customer-success/
Customer Stories	text	https://www.pathfactory.com/customer-success/customers/
About	text	https://www.pathfactory.com/about/
Careers	text	https://www.pathfactory.com/careers/
Contact	text	https://www.pathfactory.com/contact/
Blog	text	https://www.pathfactory.com/blog/
Book a Demo	text	https://www.pathfactory.com/demo/
How it Works	text	/how-it-works/
More Customer Stories	text	/customer-success/customers/
Book a Demo	text	/demo/
How PathFactory Works	text	/how-it-works/
For Demand Gen	text	/how-it-works/demand-generation/
For Marketing Ops	text	/how-it-works/marketing-ops/
For Marketing Leaders	text	/how-it-works/marketing-leader/
For Content Marketers	text	/how-it-works/content-marketing/
For Website Owners	text	/how-it-works/for-your-website/
For ABM	text	/how-it-works/abm/
Data & Integrations	text	/how-it-works/data-integrations/
Customer Success	text	/customer-success/
Customer Stories	text	/customer-success/customers/
On-Demand Marketing	text	/on-demand-marketing/
Content Experience	text	/content-experience/
Blog	text	/blog/
About	text	/about/
Careers	text	/careers/
Contact	text	/contact/
Privacy Policy	text	/privacy-policy/

ⓘ External links : 6

Anchor	Type	URL
	image	http://www.infoblox.com
	image	https://www.facebook.com/pathfactory/
	image	https://www.instagram.com/pathfactory/
	image	https://twitter.com/pathfactory
	image	https://www.linkedin.com/company/pathfactory/
Knowledge Base	text	https://lookbookhq.force.com/nook/s/

DOMAIN REGISTRAR

ⓘ Domain Registrar	AMAZON REGISTRAR, INC.
ⓘ Registration Date	08/05/2016 8 years, 3 months, 2 days ago
ⓘ Last Modified	04/30/2018 6 years, 6 months, 9 days ago
ⓘ Expiration Date	08/05/2020 Expired

Nameservers

Host	IP Address	Country
ns-1123.awsdns-12.org	205.251.196.99	United States
ns-1821.awsdns-35.co.uk	205.251.199.29	United States
ns-369.awsdns-46.com	205.251.193.113	United States
ns-882.awsdns-46.net	205.251.195.114	United States