payback.de Domain Owner Whois and Analysis

DOMAIN OWNER WHOIS

ⓘ The owner has chosen to keep his whois contact information private.

SEO SCORE

payback.de
Make your link ↑ do-follow

✅ 9 criteria passed
❌ 2 criteria to solve

PERFORMANCE OPPORTUNITIES

Consider adding a robots.txt file in your web server's root directory.

Fill the missing alt attributes on your images.

Advertising

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OVERVIEW

• Domain Owner

Private

• Category

Shopping > Couponing

• Alexa Rank

#5.689, payback.de is in the world's top 10.000 websites!

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TECHNICAL SEO & SECURITY

❌ SSL Certificate

This website is not SSL secured (HTTPS), the certificate issued by DigiCert Inc has expired on June 29, 2021.

✅ Title Tag

• Punkten + Coupons + Aktionen • im »PAYBACK Bonusprogramm«
Length: 65 (recommended: 10 to 70)

✅ Meta Description

Einzigartige Angebote im »PAYBACK Bonusprogramm« entdecken: ✔Online Punkte sammeln ✔Coupons einlösen ✔attraktive Prämien sichern ✔spannende Gewinnspiele!
Length: 166 (recommended: 50 to 160)

ⓘ Google preview

Desktop Version

• Punkten + Coupons + Aktionen • im »PAYBACK Bonusprogramm«

https://payback.de

Einzigartige Angebote im »PAYBACK Bonusprogramm« entdecken: ✔Online Punkte sammeln ✔Coupons einlösen ✔attraktive Prämien sichern ✔spannende Gewinnspiele!

Mobile Version

https://payback.de

• Punkten + Coupons + Aktionen • im »PAYBACK Bonusprogramm«

Einzigartige Angebote im »PAYBACK Bonusprogramm« entdecken: ✔Online Punkte sammeln ✔Coupons einlösen ✔attraktive Prämien sichern...

✅ Encoding

Great, language/character encoding is specified: utf-8

ⓘ Hreflang Tags

Alternate URL	Hreflang
https://www.payback.at/	de-AT
https://www.payback.de/	de-DE

✅ URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL	Resolved URL
http://payback.de	https://www.payback.de/
https://payback.de	https://www.payback.de/
http://www.payback.de	https://www.payback.de/
https://www.payback.de	https://www.payback.de/

❌ Robots.txt

No robots.txt file was found on this page.

✅ URL Parameters

Great, the domain URLs look clean.

Attribute	Value
ⓘ viewport	width=device-width, initial-scale=1, maximum-scale=2, user-scalable=1
ⓘ robots	noodp, noydir, index, follow

SEMANTIC ANALYSIS

ⓘ The owner has associated the following topics to the website.

WEBSITE SPEED

✅ payback.de website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.5s

This domain loads at the median speed of 1.5 seconds.

Speed Percentile

59%

payback.de is faster than approximately 59 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

ⓘ This website is ranked #5.689 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

United States of America (7.3%)
Others (92.7%)

Traffic country ranks

Country	Rank
United States of America	#21.043
Switzerland	#4.985
Canada	#28.496
Canada	#0

LAYOUT

ⓘ Doctype HTML5

ⓘ Responsive website, mobile-friendly.

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How payback.de looks like on a mobile device such as an iPhone.

Tablet
How payback.de looks like on a tablet such as an iPad.

Main colors used

ⓘ These are the main HTML color codes used by this website.

25% #e0f0f0
25% #ffffff
14% #000000
4% #d0e0f0
4% #c0d0e0
3% #e0e0f0
3% #e0f0ff
3% #b0c0d0
2% #f0ffff
1% #104090
1% #a0b0d0
1% #0040a0

Text/code ratio

ⓘ payback.de's text/code ratio is 4.89%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.

Text / Code Ratio 4.89%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

✅ Headings

Great, we found headings on this page.

<H1> 1
<H2> 6
<H3> 2
<H4> 0
<H5> 0
<H6> 7

<H1>

Top level heading
Punkte sammeln,von coupons profitieren und mit attraktiven prämien belohnen.

<H2>

2^nd level heading
Punkte sammeln
Punkte einlösen
Datenschutz bei payback
Top online shops
Payback partner
Fragen & antworten zu payback

<H3>

3^rd level heading
Schon punkte gesammelt? gönn dir einen gutschein!
Jetzt beim online shoppen mit diesen partnern punkten!

<H6>

6^th level heading
Payback ınternet assistent
Karten upgrade
Coupon-mail
Payback app
Facebook
Prämien
Datenschutz

❌ Alt attributes

We found 147 images on this website.
140 ALT attributes are missing on your image tags. The issue affects 61 actual different images that could be loaded more than once in your page.

For a better readability, only the first 50 images missing a description are shown below.

Image	Image URL	Occurrences
	//collector-PXFxX25TyN.perimeterx.net/api/v1/collector/noScript.gif?appId=PXFxX25TyN	1
	/resources/static/ui-core/0.867.0/assets/cross--blue.svg	1
	/pb/res/mam/1/lp181/13/0/1/lp181.png	9
	/pb/res/mam/1/lp54/13/0/1/lp54.png	9
	/pb/res/mam/1/lp24/13/0/1/lp24.png	9
	/pb/res/mam/1/lp21/13/0/1/lp21.png	9
	/pb/res/mam/1/lp413/13/0/1/lp413.png	9
	/pb/res/mam/1/lp555/13/0/1/lp555.png	2
	/pb/res/mam/1/lp387/13/0/1/lp387.png	2
	/pb/res/mam/1/lp354/13/0/1/lp354.png	2
	/pb/res/mam/1/lp361/13/0/1/lp361.png	2
	/pb/res/mam/1/lp18/13/0/1/lp18.png	2
	/pb/res/mam/1/lp573/13/0/1/lp573.png	2
	/pb/res/mam/1/lp562/13/0/1/lp562.png	2
	/pb/res/mam/1/lp439/13/0/1/lp439.png	2
	/pb/res/mam/1/lp411/13/0/1/lp411.png	2
	/pb/res/mam/1/lp150/13/0/1/lp150.png	2
	/pb/res/mam/1/lp567/13/0/1/lp567.png	2
	/pb/res/mam/1/lp408/13/0/1/lp408.png	2
	/pb/res/mam/1/lp242/13/0/1/lp242.png	2
	/pb/res/mam/1/lp392/13/0/1/lp392.png	2
	/pb/res/mam/1/lp430/13/0/1/lp430.png	2
	/pb/res/mam/1/lp553/13/0/1/lp553.png	2
	/pb/res/mam/1/lp473/13/0/1/lp473.png	2
	/pb/res/mam/1/lp449/13/0/1/lp449.png	2
	/pb/res/mam/1/lp529/13/0/1/lp529.png	2
	/pb/res/mam/1/lp431/13/0/1/lp431.png	2
	/pb/res/mam/1/lp544/13/0/1/lp544.png	2
	/pb/res/mam/1/lp557/13/0/1/lp557.png	2
	/pb/res/mam/1/lp325/13/0/1/lp325.png	2
	/pb/res/mam/1/lp365/13/0/1/lp365.png	2
	/pb/res/mam/1/lp271/13/0/1/lp271.png	2
	/pb/res/mam/1/lp405/13/0/1/lp405.png	2
	/pb/res/mam/1/lp423/13/0/1/lp423.png	2
	/pb/res/mam/1/lp504/13/0/1/lp504.png	2
	/pb/res/mam/1/lp496/13/0/1/lp496.png	2
	/pb/res/mam/1/lp309/13/0/1/lp309.png	2
	/pb/res/mam/1/lp516560/13/0/1/lp516560.png	1
	/pb/res/mam/1/lp235/13/0/1/lp235.png	2
	/pb/res/mam/1/lp446/13/0/1/lp446.png	2
	/pb/res/mam/1/lp492816/13/0/1/lp492816.png	2
	/pb/res/mam/1/lp492804/13/0/1/lp492804.png	1
	/pb/res/mam/1/lp454/13/0/1/lp454.png	2
	/pb/res/mam/1/lp104/13/0/1/lp104.png	2
	/pb/res/mam/1/lp547/13/0/1/lp547.png	2
	/pb/res/mam/1/lp441/13/0/1/lp441.png	2
	/pb/res/mam/1/lp409/13/0/1/lp409.png	2
	/pb/res/mam/1/lp604880/13/0/1/lp604880.png	1
	/pb/res/mam/1/lp119/13/0/1/lp119.png	2
	/resources/blob/13374/1162733ed92ca0887e3c5866d0b89627/punkte-sammeln-image-resdata4.png	1

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 140 images on payback.de. Check your website to make sure it's specified for each image on the page.

LINKS

ⓘ There is a total of 148 links on the homepage of this website.

ⓘ Internal links : 144

For a better readability, only the first 50 internal links are shown below.

Anchor	Type	URL
hier	text	/pb/id/879642/
	image	/
Coupon-Mail	text	/info/mein-payback/einwilligungen/coupon-mail?excid=90_19950_003
Nachrichten	text	/pb/meine_nachrichten/id/25626/
Neuanmeldung	text	/start
Hilfe	text	/faq
Punktekonto	text	/punktekonto
Login	text	/login?redirecturl=https%253a%252f%252fwww.payback.de%252fhome
	image	/
Informieren	text	/info
Online Punkten	text	/online-shopping
Filialen & Prospekte	text	/filialen-prospekte
Punkte einlösen	text	/praemien
eCoupons	text	/coupons/info
App	text	/app
Jetzt neu anmelden	text	/start
Einloggen	text	/login?redirecturl=https%253a%252f%252fwww.payback.de%252fhome
	image	/partner/aral
	image	/partner/dm
	image	/partner/kaufhof
	image	/partner/real
	image	/partner/rewe
	image	/partner/nordsee
	image	/partner/alnatura
	image	/partner/american-express
	image	/partner/amplifon
	image	/partner/apollo
	image	/partner/aboutyou
	image	/partner/baur
	image	/partner/burger-king
	image	/partner/channel21
	image	/partner/daenisches-bettenlager
	image	/partner/deine-apotheke
	image	/partner/dehner
	image	/partner/depot
	image	/partner/expedia
	image	/partner/fressnapf
	image	/partner/getraenke-hoffmann
	image	/partner/h-hotels
	image	/partner/hussel
	image	/partner/linda
	image	/partner/lufthansa
	image	/partner/penny
	image	/partner/qvc
	image	/partner/rtk-reisebuero
	image	/partner/sixt
	image	/partner/tee-gschwendner
	image	/pb/telekom/id/89360/
	image	/partner/thalia
	image	/partner/wmf

ⓘ External links : 4

Anchor	Type	URL
	image	https://www.facebook.com/payback.deutschland
	image	https://www.trustedshops.de/shop/certificate.php?shop_id=x378fa6fde903d2783d081a33ba4f164f
	image	https://tuev-saar.de/payback
Arbeiten bei PAYBACK	text	http://www.payback.net/karriere/