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Whois & Analysis for

Nov 10, 2019 12:31 pm UTC


The owner has chosen to keep his whois contact information private.
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8 criteria passed
3 criteria to solve


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• Domain Owner
• Category
• Alexa Rank
#22.959, is in the world's top 50.000 websites!


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SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by DigiCert Inc has expired on December 23, 2020.
Title Tag
Largest Multi-brand Loyalty Program in India - PAYBACK
Length: 54 (recommended: 10 to 70)
Meta Description
PAYBACK, the largest customer loyalty program lets you earn rewards points on your daily shopping from 100+ online & in-store partners across India. "Awarded the Best Loyalty Program in India"
Length: 206 (recommended: 50 to 160)
Google preview
Desktop Version

Largest Multi-brand Loyalty Program in India - PAYBACK

PAYBACK, the largest customer loyalty program lets you earn rewards points on your daily shopping from 100+ online & in-store partners across India. "Awarde...

Mobile Version

Largest Multi-brand Loyalty Program in India - PAYBACK

PAYBACK, the largest customer loyalty program lets you earn rewards points on your daily shopping from 100+ online & in-store...

Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1, shrink-to-fit=no, user-scalable=no


The owner has associated the following topics to the website.

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

India Confidence: 78% Arrow up

India, officially the Republic of India (Bhārat Gaṇarājya), is a country in South Asia.

It is the seventh-largest country by area, the second-most populous country (with over 1.2 billion people), and the most populous democracy in the world.

It is bounded by the Indian Ocean on the south, the Arabian Sea on the southwest, and the Bay of Bengal on the southeast.

It shares land borders with Pakistan to the west; China, Nepal, and Bhutan to the northeast; and Myanmar (Burma) and Bangladesh to the east.

In the Indian Ocean, India is in the vicinity of Sri Lanka and the Maldives.

India's Andaman and Nicobar Islands share a maritime border with Thailand and Indonesia.

Brand loyalty Confidence: 76% Arrow up

Brand loyalty is defined as positive feelings towards a brand and dedication to purchase the same product or service repeatedly now and in the future from the same brand, regardless of a competitor’s actions or changes in the environment.

It can also be demonstrated with other behaviours such as positive word of mouth advocacy.

Brand loyalty is where an individual buys products from the same manufacturer repeatedly rather than from other suppliers.

Businesses whose value rests in a large part on their brand loyalty are said to use the loyalty business model.

Loyalty program Confidence: 74% Arrow up

Loyalty programs are structured marketing strategies designed by merchants to encourage customers to continue to shop at or use the services of businesses associated with each program.

These programs exist covering most types of business, each one having varying features and rewards schemes.

Payback (loyalty card) Confidence: 70% Arrow up

Payback is a loyalty program for customers of retail businesses, with which shoppers can collect points for purchases and redeem them for vouchers, goods or money.

Payback was launched in 2000 by Loyalty Partner GmbH of Munich, and operated initially only in Germany before expanding internationally to Poland, India, Mexico and Italy.

In 2011 Loyalty Partner was acquired by American Express.

Brand Confidence: 66% Arrow

WEBSITE SPEED website speed is slow. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time


This domain loads at the median speed of 1.6 seconds.

Speed Percentile

54% is faster than approximately 54 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.


Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results


This website is ranked #22.959 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • daily visitors distribution - Total: 1 country
  • Flag for IndiaIndia (96.2%)
  • Flaf icon for other countryOthers (3.8%)

Traffic country ranks

Country Rank
Flag for IndiaIndia #1.527


Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

How looks like on a mobile device such as an iPhone.

How looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 45% #f0f0f0
  • 10% #a0d0f0
  • 7% #f0f0ff
  • 7% #ffffff
  • 6% #0040b0
  • 6% #c0e0f0
  • 2% #d0e0ff
  • 2% #4060b0
  • 2% #f0ffff
  • 1% #1050a0
  • 1% #fff0f0
  • 1% #b0c0d0

Text/code ratio's text/code ratio is 2.34%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 2.34%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 1
  • <H2> 7
  • <H3> 0
  • <H4> 7
  • <H5> 0
  • <H6> 0
Top level heading
Experience a rewarding journey with payback – ındia’s largest multi-brand loyalty program
2nd level heading
Welcome to payback for a rewarding journey
Earn poınts on daıly actıvıtıes across shopping, fuel, grocery & more
Earn poınts on online shopping at leading websites
Redeem poınts for instant vouchers from 100+ brands
Redeem poınts for your favourite products
4th level heading
Know us better (6)
Our accolades
Alt attributes Arrow up

We found 118 images on this website.
100 ALT attributes are missing on your image tags. The issue affects 99 actual different images that could be loaded more than once in your page.

For a better readability, only the first 50 images missing a description are shown below.

Image Image URL Occurrences
Image with missing alt attribute found on /content/dam/payback/campaign/earn/air-purifier/Pollution_1340x404-4.jpg/jcr:content/renditions/cq5d... 2
Image with missing alt attribute found on /content/dam/payback/home/herobanner/partner/earn_redeem_yuvraj_1340x404.jpg/jcr:content/renditions/... 1
Image with missing alt attribute found on /content/dam/payback/home/herobanner/partner/BookMyShow_1340x404_Bala_Nov19.jpg/jcr:content/renditio... 1
Image with missing alt attribute found on /content/dam/payback/home/herobanner/VoucherWorld/VoucherWorld_WowNovember_1340x404.jpg/jcr:content/... 1
Image with missing alt attribute found on /content/dam/payback/home/icon-grid/affiliate-tile.png 1

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 100 images on Check your website to make sure it's specified for each image on the page.


This is an overview of your homepage shares on social networks.

Congratulations, your website is highly shared on social media! It's an excellent signal for your overall SEO strategy.

  • Facebook iconFacebook
  • Total Engagement 17.984
  • Likes 14.675
  • Shares 2.990
  • Comments 318