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SEO Report for

November 23, 2019 7:11 AM
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6 criteria passed
5 criteria to solve


Make your title tag clear, concise and include your most important keywords.
Make your meta description eloquent and appealing, neither too short nor too long.
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• Category
Non-Standard Content  >  Streaming Media
• Alexa Rank
#210.526, is in the world's top 1 million websites


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SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by COMODO CA Limited has expired on July 20, 2020.
Title Tag
Length: 7 (recommended: 10 to 70)
Meta Description
Bienvenue sur le site Internet des librairies Payot, réseau de 11 librairies en Suisse romande : achat de livres scolaires, essais, littérature, santé, bande dessinée…
Length: 173 (recommended: 50 to 160)
Google preview
Desktop Version


Bienvenue sur le site Internet des librairies Payot, réseau de 11 librairies en Suisse romande : achat de livres scolaires, essais, littérature, santé, bande dessiné...

Mobile Version

Favicon for


Bienvenue sur le site Internet des librairies Payot, réseau de 11 librairies en Suisse romande : achat de livres scolaires, essais...

Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

No robots.txt file was found on this page.
URL Parameters
Great, the domain URLs look clean.


The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Bande dessinée Confidence: 81% Arrow up

La bande dessinée (communément raccourci en BD ou bédé) est une forme d'expression artistique, souvent désignée comme le «neuvième art», utilisant une juxtaposition de dessins (ou d'autres types d'images fixes, mais pas uniquement photographiques), articulés en séquences narratives et le plus souvent accompagnés de textes (narrations, dialogues, onomatopées).

Will Eisner l'a définie (avant l'émergence d'Internet) comme «la principale application de l'art séquentiel au support papier».

Suisse romande Confidence: 73% Arrow up

La Suisse romande ou Romandie (' ou ' pour les Suisses alémaniques) est la partie francophone de la Suisse.

Les habitants de la Suisse romande sont appelés Romands et Romandes.

Littérature Confidence: 68% Arrow up

Le mot littérature, issu du latin ' dérivé de littera (la lettre), apparaît au début du avec un sens technique de «chose écrite» puis évolue à la fin du Moyen Âge vers le sens de «savoir tiré des livres», avant d'atteindre aux s son sens principal actuel: ensemble des œuvres écrites ou orales comportant une dimension esthétique (ex.: «C’est avec les beaux sentiments que l’on fait de la mauvaise littérature» André Gide) ou activité participant à leur élaboration (ex.: «Se consacrer à la littérature»).

Santé Confidence: 62% Arrow
Livre (document) Confidence: 61% Arrow

WEBSITE SPEED website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time


This domain loads at the median speed of 2.8 seconds.

Speed Percentile

27% is faster than approximately 27 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.


This website is ranked #210.526 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Alexa data for

Daily visitors by country

  • daily visitors distribution - Total: 2 countries
  • Flag for SwitzerlandSwitzerland (35.4%)
  • Flaf icon for other countryOthers (64.6%)

Traffic country ranks

Country Rank
Flag for SwitzerlandSwitzerland #2.489
Flag for MoroccoMorocco #22.077


Doctype HTML 4.01 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website doesn't seem to be optimized for Mobile Visitors.

How looks like on a mobile device such as an iPhone.

How looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 25% #f0f0f0
  • 21% #ffffff
  • 9% #000000
  • 8% #004040
  • 6% #105060
  • 5% #106070
  • 4% #105040
  • 3% #004030
  • 2% #206050
  • 2% #fffff0
  • 1% #fff0f0
  • 1% #909010

Text/code ratio's text/code ratio is 4.77%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 4.77%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 7
  • <H3> 0
  • <H4> 0
  • <H5> 0
  • <H6> 0

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

2nd level heading
En lıbraırıeaimerlire # 13 | 11.2019
Les promos de la semaine
Nos meılleures ventes en poche
Nos événements
Alt attributes Arrow up

We found 82 images on this website.
72 ALT attributes are missing on your image tags. The issue affects 67 actual different images that could be loaded more than once in your page.

For a better readability, only the first 50 images missing a description are shown below.

Image Image URL Occurrences
Image with missing alt attribute found on /images/default-source/0-home-bann-blocs/ba-1-191122.jpg?sfvrsn=5464d85a_0 1
Image with missing alt attribute found on /images/default-source/0-home-bann-blocs/ba-2-191122.jpg?sfvrsn=4364d85a_0 1
Image with missing alt attribute found on /images/default-source/banner-new-fr/banner_fr-franco2017-01.jpg?sfvrsn=4f97da5a_2 1
Image with missing alt attribute found on /images/default-source/banner-new-fr/banner_fr-franco2017-02.jpg?sfvrsn=4897da5a_2 1
Image with missing alt attribute found on /App_Themes/Payot/images/fr/SiteToMobile.jpg 1

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 72 images on Check your website to make sure it's specified for each image on the page.


This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 1.079
  • Likes 56
  • Shares 998
  • Comments 25
  • Pinterest iconPinterest 0
  • Linkedin iconLinkedin 0
  • Stumbleupon iconStumbleupon 0


Server map
  • Service Provider (ISP)
  • Sunrise Communications AG
  • IP Address
  • Country
  • Flag for SwitzerlandSwitzerland
  • Region
  • Zurich , Oberrieden
  • Latitude and Longitude
  • 47.2744 : 8.5784