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Whois & Analysis for pearson.com

Dec 19, 2019 11:10 am UTC

DOMAIN OWNER WHOIS

The owner's whois contact information is public.
• Organization
Pearson plc
• Address
80 Strand
• City
London
• Zip Code
WC2R 0RL
• State
ENG
• Country Code
GB
• Phone Number
• Domain Registrar
Desktop screen Desktop screenshot for pearson.com
72

9 criteria passed
2 criteria to solve

PERFORMANCE OPPORTUNITIES

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OVERVIEW

• Domain Owner
Pearson plc See more
• Category
Education  >  Adult Education
• Online since
November 25, 1996 Explore Wayback Machine
• Age
27 years, 5 months, 8 days
• Alexa Rank
#2.966, pearson.com is in the world's top 5.000 websites!

FREE FORM BUILDER

Representation of an online Form

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by Sectigo Limited has expired on February 14, 2021.
Title Tag
The world’s learning company | Pearson
Length: 40 (recommended: 10 to 70)
Meta Description
Get to know who we are and what we have to offer. Our mission is simple, to help people make progress in their lives through learning.
Length: 134 (recommended: 50 to 160)
Google preview
Desktop Version

The world’s learning company | Pearson

https://pearson.com

Get to know who we are and what we have to offer. Our mission is simple, to help people make progress in their lives through learning.

Mobile Version

https://pearson.com

The world’s learning company | Pearson

Get to know who we are and what we have to offer. Our mission is simple, to help people make progress in their lives through learn...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by pearson.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
The Learning Company Confidence: 79% Arrow up

The Learning Company (TLC, known briefly as Mattel Interactive) is an American educational software company, currently owned by Houghton Mifflin Harcourt.

It produced a grade-based system of learning software and tools to improve productivity.

Products for preschoolers through second graders include Reader Rabbit, and software for more advanced students include The ClueFinders.

The company is also known for publishing licensed educational titles featuring characters such as Arthur, Scooby-Doo, Zoboomafoo and Caillou.

WEBSITE SPEED

pearson.com website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.3s

This domain loads at the median speed of 1.3 seconds.

Speed Percentile

67%

pearson.com is faster than approximately 67 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #2.966 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • pearson.com daily visitors distribution - Total: 20 countries
  • Flag for IndiaIndia (6.6%)
  • Flag for United States of AmericaUnited States of America (36.7%)
  • Flag for United Kingdom of Great Britain and Northern IrelandUnited Kingdom of Great Britain and Northern Ireland (12.3%)
  • Flag for ItalyItaly (3.0%)
  • Flaf icon for other countryOthers (41.4%)

Traffic country ranks

Country Rank
Flag for Viet NamViet Nam #3.574
Flag for IndiaIndia #5.207
Flag for EgyptEgypt #6.731
Flag for BangladeshBangladesh #2.206
Flag for TurkeyTurkey #3.951

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How pearson.com looks like on a mobile device such as an iPhone.

Tablet
How pearson.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 35% #b0b0b0
  • 9% #303030
  • 9% #404040
  • 9% #201010
  • 5% #b0c0c0
  • 5% #ffffff
  • 5% #d09070
  • 4% #505050
  • 3% #1080a0
  • 3% #f0f0f0
  • 3% #003050
  • 2% #b08070

Text/code ratio

pearson.com's text/code ratio is 2.96%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 2.96%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 21
  • <H3> 2
  • <H4> 8
  • <H5> 0
  • <H6> 1

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H2>
2nd level heading
Global home
Be you at pearson (3)
Our new student store (2)
Meet aida (2)
Learners
<H3>
3rd level heading
Local sites
Privacy and cookies
<H4>
4th level heading
Stores
Major businesses
Global
Asia pacific
Europe
<H6>
6th level heading
Global learners survey
Alt attributes Arrow up

We found 10 images on this website.
8 ALT attributes are missing on your image tags.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 8 images on pearson.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 3.699
  • Likes 922
  • Shares 2.342
  • Comments 435

DOMAIN REGISTRAR

Domain Registrar CSC CORPORATE DOMAINS, INC.
Registration Date 11/25/1996 27 years, 5 months, 8 days ago
Last Modified 02/21/2017 7 years, 2 months, 9 days ago
Expiration Date 11/24/2022 Expired
Nameservers Arrow up
Host IP Address Country
ns01.pearson.com 159.182.72.15 Flag for United StatesUnited States
ns03.pearson.com 168.146.72.15 Flag for United StatesUnited States
ns02.pearson.com 159.182.60.15 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Amazon Technologies Inc.
  • IP Address
  • 52.51.131.59
  • Country
  • Flag for IrelandIreland
  • Region
  • Leinster , Dublin
  • Latitude and Longitude
  • 53.3498 : -6.26031
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