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Whois & Analysis for petalandray.com

Dec 14, 2019 9:03 am UTC

DOMAIN OWNER WHOIS

The owner's whois contact information is public.
• Contact Name
Identity Protection Service
• Organization
Identity Protect Limited
• Address
PO Box 786
• City
Hayes
• Zip Code
UB3 9TR
• State
Middlesex
• Country Code
GB
• Phone Number
• Domain Registrar
Desktop screen Desktop screenshot for petalandray.com
72

8 criteria passed
3 criteria to solve

PERFORMANCE OPPORTUNITIES

Make your meta description eloquent and appealing, neither too short nor too long.
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OVERVIEW

• Domain Owner
Identity Protect Limited See more
• Category
Shopping
• Online since
February 5, 2018 Explore Wayback Machine
• Age
6 years, 9 months, 3 days
• Alexa Rank

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by Let's Encrypt has expired on January 14, 2020.
Title Tag
Beautifully Sun-Safe – Petal & Ray
Length: 61 (recommended: 10 to 70)
Meta Description
The sun-safe style and beauty experts. A curated holiday shop for women and children. Ethical, eco-friendly store for holidays, beach and summer. Reef-safe sunscreens, antioxidant skincare, UV protective swimwear and clothing, beach cover-ups and sunhats. Petal & Ray specialises in holistic suncare and sun-safe style.
Length: 323 (recommended: 50 to 160)
Google preview
Desktop Version

Beautifully Sun-Safe – Petal & Ray...

https://petalandray.com

The sun-safe style and beauty experts. A curated holiday shop for women and children. Ethical, eco-friendly store for holidays, beach and summer. Reef-safe sunscreen...

Mobile Version

https://petalandray.com

Beautifully Sun-Safe – Petal & Ray...

The sun-safe style and beauty experts. A curated holiday shop for women and children. Ethical, eco-friendly store for holidays, be...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

Robots.txt
No robots.txt file was found on this page.
URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width,initial-scale=1

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by petalandray.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Petal Confidence: 88% Arrow up

Petals are modified leaves that surround the reproductive parts of flowers.

They are often brightly colored or unusually shaped to attract pollinators.

Together, all of the petals of a flower are called a corolla.

Petals are usually accompanied by another set of special leaves called sepals, that collectively form the calyx and lie just beneath the corolla.

The calyx and the corolla together make up the perianth.

When the petals and sepals of a flower are difficult to distinguish, they are collectively called tepals.

Examples of plants in which the term tepal is appropriate include genera such as Aloe and Tulipa.

Conversely, genera such as Rosa and Phaseolus have well-distinguished sepals and petals.

When the undifferentiated tepals resemble petals, they are referred to as "petaloid", as in petaloid monocots, orders of monocots with brightly coloured tepals.

Since they include Liliales, an alternative name is lilioid monocots.

Antioxidant Confidence: 83% Arrow up

An antioxidant is a molecule that inhibits the oxidation of other molecules.

Oxidation is a chemical reaction that can produce free radicals, leading to chain reactions that may damage cells.

Antioxidants such as thiols or ascorbic acid (vitamin C) terminate these chain reactions.

The term "antioxidant" is mainly used for two different groups of substances: industrial chemicals which are added to products to prevent oxidation, and natural chemicals found in foods and body tissue which are said to have beneficial health effects.

Reef safe Confidence: 80% Arrow up

Reef safe is a distinction used in the saltwater aquarium hobby to indicate that a fish or invertebrate is safe to add to a reef aquarium.

There is no fish that is completely reef safe.

Every fish that is commonly listed as reef safe are species that usually do not readily consume small fish or invertebrates.

Fish listed as reef safe also do not bother fellow fish unless in some cases, for instance tangs, they do not get along with conspecifics and sometimes fish with similar color or body shape.

Every fish has a personality, is different, and, in some cases, are opportunistic feeders.

Tangs, which by most accounts are reef safe, may in adulthood eat some crustaceans shortly after they molt.

Many larger predatory fish, for instance eels and pufferfish, will adapt very well to a reef tank and will be problem-free as long as they have sizable tank-mates and no crustaceans.

Some aquarists have also had success in keeping smaller fish with predatory ones in reef tanks by adding the smaller fish at night, sometimes with newly rearranged rockwork.

Swimsuit Confidence: 70% Arrow up

Swimwear is clothing designed to be worn by people engaging in a water-based activity or water sports, such as swimming, diving and surfing, or sun-orientated activities, such as sun bathing.

Different types may be worn by men, women, and children.

Swimwear is described by a number of names, some of which are used only in particular locations, including swimsuit, bathing suit, swimming costume, bathing costume, swimming suit, swimmers, swimming togs, bathers, cossie (short for "costume"), or swimming trunks for men, besides others.

Beauty Confidence: 69% Arrow up

Beauty is a characteristic of an animal, idea, object, person or place that provides a perceptual experience of pleasure or satisfaction.

Beauty is studied as part of aesthetics, culture, social psychology and sociology.

An "ideal beauty" is an entity which is admired, or possesses features widely attributed to beauty in a particular culture, for perfection.

WEBSITE SPEED

petalandray.com website speed is fast. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #4.532.786 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How petalandray.com looks like on a mobile device such as an iPhone.

Tablet
How petalandray.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 27% #f0e0d0
  • 18% #f0f0f0
  • 16% #ffffff
  • 10% #ffe0e0
  • 10% #e0f0f0
  • 7% #e090a0
  • 2% #fff0f0
  • 2% #fffff0
  • 2% #f0e0e0
  • 1% #e0a0b0
  • 1% #f0d0d0
  • 1% #d0b0b0

Text/code ratio

petalandray.com's text/code ratio is 1.89%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 1.89%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 14
  • <H3> 0
  • <H4> 0
  • <H5> 0
  • <H6> 0

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H2>
2nd level heading
We keep you safe and beautiful under the sun (3)
The holistic suncare company (2)
Sun-safe and stylish kids (2)
We've got you covered for summer (2)
We keep you safe and beautiful under the sun
Alt attributes Arrow up

We found 50 images on this website.
20 ALT attributes are missing on your image tags. The issue affects 7 actual different images that could be loaded more than once in your page.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 20 images on petalandray.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You're doing quiet good on social media!

Social shares are a key signal, among many others, that search engines use to evaluate the rankings of a website. Asking people to share your pages, adding visible social share buttons and make great quality content are 3 of the most powerful ways to grow your social presence.

  • Facebook iconFacebook
  • Total Engagement 191
  • Likes 3
  • Shares 188
  • Comments 0

DOMAIN REGISTRAR

Domain Registrar 123-REG LIMITED
Registration Date 02/05/2018 6 years, 9 months, 3 days ago
Last Modified 05/22/2018 6 years, 5 months, 17 days ago
Expiration Date 02/05/2020 Expired
Nameservers Arrow up
Host IP Address Country
ns.123-reg.co.uk 212.67.202.2 Flag for United KingdomUnited Kingdom
ns2.123-reg.co.uk 62.138.132.21 Flag for GermanyGermany

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Cloudflare, Inc.
  • IP Address
  • 23.227.38.32
  • Country
  • Flag for United StatesUnited States
  • Region
  • Virginia , Ashburn
  • Latitude and Longitude
  • 39.0438 : -77.4874
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