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Whois & Analysis for petfinder.com

Dec 4, 2019 1:10 am UTC

DOMAIN OWNER WHOIS

The owner has chosen to keep his whois contact information private.
Desktop screen Desktop screenshot for petfinder.com
79

9 criteria passed
2 criteria to solve

PERFORMANCE OPPORTUNITIES

Make your meta description eloquent and appealing, neither too short nor too long.
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Fill the missing alt attributes on your images.
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OVERVIEW

• Domain Owner
Private
• Category
Cats  >  Pets
• Online since
November 24, 1997 Explore Wayback Machine
• Age
26 years, 11 months, 29 days
• Alexa Rank
#6.844, petfinder.com is in the world's top 10.000 websites!

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by COMODO CA Limited has expired on July 30, 2020.
Title Tag
Celebrating Over 20 Years of Pet Adoption | Petfinder
Length: 53 (recommended: 10 to 70)
Meta Description
Petfinder has helped more than 25 million pets find their families through adoption. Search our extensive list of dogs, cats and other pets available for adoption and rescue near you.
Length: 183 (recommended: 50 to 160)
Google preview
Desktop Version

Celebrating Over 20 Years of Pet Adoption | Petfinder

https://petfinder.com

Petfinder has helped more than 25 million pets find their families through adoption. Search our extensive list of dogs, cats and other pets available for adoption an...

Mobile Version

https://petfinder.com

Celebrating Over 20 Years of Pet Adoption | Petfinder

Petfinder has helped more than 25 million pets find their families through adoption. Search our extensive list of dogs, cats and o...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1.0
robots max-snippet:-1, max-image-preview:large, max-video-preview:-1

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by petfinder.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Petfinder Confidence: 85% Arrow up

Petfinder is a for-profit internet company that operates the largest online pet adoption website serving all of North America.

The company reports that it currently lists “more than 315,000 adoptable pets from nearly 14,000 animal shelters and rescue groups.” It is a commercial enterprise founded in 1996, now owned by Nestlé Purina PetCare Company, and reports that it has facilitated more than 22 million pet adoptions as of 2013.

Most of the pets listed on Petfinder are dogs and cats, but they list all types of animals available from shelters and rescue groups, from small fish, reptiles and birds to horses and livestock.

Pet adoption Confidence: 82% Arrow up

Pet adoption is the process of taking responsibility for a pet that a previous owner has abandoned or released to a shelter or rescue organization.

Common sources for adoptable pets are animal shelters and rescue groups.

Some organizations give adopters ownership of the pet, while others use a guardianship model wherein the organization retains some control over the animal's future use or care.

Pet Confidence: 73% Arrow up

A pet or companion animal is an animal kept primarily for a person's company, protection, or entertainment rather than as a working animal, sport animal, livestock, or laboratory animal.

Popular pets are often noted for their attractive appearances and their loyal or playful personalities.

Cat Confidence: 72% Arrow up

The domestic cat is a small, typically furry, carnivorous mammal.

They are often called house cats when kept as indoor pets or simply cats when there is no need to distinguish them from other felids and felines.

Cats are often valued by humans for companionship and for their ability to hunt vermin.

There are more than 70 cat breeds, though different associations proclaim different numbers according to their standards.

Dog Confidence: 70% Arrow up

The domestic dog (Canis lupus familiaris or Canis familiaris) is a member of genus Canis (canines) that forms part of the wolf-like canids, and is the most widely abundant carnivore.

The dog and the extant gray wolf are sister taxa, with modern wolves not closely related to the wolves that were first domesticated.

The dog was the first domesticated species and has been selectively bred over millennia for various behaviors, sensory capabilities, and physical attributes.

WEBSITE SPEED

petfinder.com website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.2s

This domain loads at the median speed of 1.2 seconds.

Speed Percentile

71%

petfinder.com is faster than approximately 71 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #6.844 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • petfinder.com daily visitors distribution - Total: 3 countries
  • Flag for United States of AmericaUnited States of America (85.2%)
  • Flag for CanadaCanada (5.9%)
  • Flaf icon for other countryOthers (8.9%)

Traffic country ranks

Country Rank
Flag for United States of AmericaUnited States of America #1.222
Flag for CanadaCanada #2.233
Flag for IndiaIndia #49.347

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How petfinder.com looks like on a mobile device such as an iPhone.

Tablet
How petfinder.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 20% #f0f0f0
  • 10% #300050
  • 9% #6000b0
  • 5% #705030
  • 5% #e0e0f0
  • 5% #ffffff
  • 4% #402020
  • 4% #6010b0
  • 4% #907040
  • 3% #f0f0e0
  • 3% #604020
  • 3% #504040

Text/code ratio

petfinder.com's text/code ratio is 2.62%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 2.62%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 1
  • <H2> 7
  • <H3> 6
  • <H4> 0
  • <H5> 0
  • <H6> 0
<H1>
Top level heading
Where pets find their people
<H2>
2nd level heading
To stay signed in, click continue
Recommended pets (2)
Finding pets for you… (2)
Planning to adopt a pet?
Recommended content
<H3>
3rd level heading
Checklist for new adopters (2)
Finding the right pet (2)
Pet adoption faqs (2)
Alt attributes Arrow up

We found 1 images on this website.
1 ALT attributes are missing on your image tags.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 1 images on petfinder.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

Congratulations, your website is highly shared on social media! It's an excellent signal for your overall SEO strategy.

  • Facebook iconFacebook
  • Total Engagement 337.368
  • Likes 167.320
  • Shares 134.438
  • Comments 35.610

DOMAIN REGISTRAR

Domain Registrar NOM IQ LTD (DBA COM LAUDE)
Registration Date 11/24/1997 26 years, 11 months, 29 days ago
Last Modified 10/20/2019 5 years, 29 days ago
Expiration Date 11/18/2020 Expired

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Amazon Technologies Inc.
  • IP Address
  • 3.224.20.135
  • Country
  • Flag for United StatesUnited States
  • Region
  • Virginia , Ashburn
  • Latitude and Longitude
  • 39.0438 : -77.4874
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